Back to Blog
Maryna Tarasenko
Written by
Maryna Tarasenko
Digital Marketing Strategist
Applia eCommerce PI Standard product content syndication product information management

The PI Standard: An Essential For Home Appliance Manufacturers

6 min read
Published: November 15, 2021
Updated: June 19, 2023

The PI Standard, developed by Applia, is an effort to provide a systematized product information standard for home appliance manufacturers across Europe. It enables consumers, retailers, and manufacturers to fully benefit from advancements in electronic communication and data processing.

In today’s digital age, such a standard is what moves the manufacturing industry of electronic home appliances forward. Let’s take a look at all of the ins and outs of the PI standard and its importance.

What Is The PI Standard?

PI Standard, a PI-Certified standard that Applia has introduced, is a true game-changer when it comes to digitally communicating brand values. Additionally, the standard serves as an effective tool in supplying trade partners with information that helps manufacturers, merchants, and consumers alike with data processing. Under one common structure, the PI Standard outlines the information for 118 product groups of home appliances.

What Is Applia?

Applia essentially is an organization that serves home appliance manufacturers on the European market. In 2018, Europe had a 31% market share of all electronic home appliance units traded globally, making it the second-largest market after Asia. In the late 1990s, global internet use was growing rapidly and Applia saw a need for manufacturers to communicate their product information in a common language. This is where the initiative to develop a unique standard came from.

What Is Applia?

Today, extensive amounts of data are processed, maintained, and communicated online. The World Economic Forum estimates that by 2025, data creation globally will reach 463 exabytes per day. With this amount of data creation, it’s a necessity to have a common way to organize and make product information available online. The organization has an impressive list of leading brands as its direct members, with the most noteworthy being:

  • DeLonghi is the world’s leading Italian home appliance manufacturer of small household appliances. Mainly the brand is known for its outstanding coffee machines and other kitchen appliances.
  • Dyson, a British brand with an HQ in Singapore, is among the top home appliance brands worldwide. Dyson mostly manufactures vacuum cleaners, air purifiers, and electronic hair care products.
  • Electrolux is a well-established Swedish brand, now mostly known for its quality washing machines and refrigerators. The company’s history dates back to 1919 when it released its first vacuum cleaner.
  • Gorenje has been manufacturing products for over 60 years and is the fourth-largest European manufacturer of home appliances.
  • Samsung is a multinational brand that originated in South Korea manufactures a wide range of electric products and products for living the connected home. The company is a major player in the European market and owns 19% of the market share, a majority of which comes from its smartphone sales.
  • LG is another global leader from South Korea that produces a wide range of products and has 12% of the EU market share.
  • Philips, a Dutch brand that has been operating since 1891 is internationally recognized as a global leader in home appliances, healthcare products, and other electronic items.
  • Panasonic, a Japanese multinational conglomerate has been manufacturing home appliances since 1918. The company has been operating on the European market since 1979 and has 10% of the market share.
  • Whirlpool is an American manufacturer that has been in the industry since 1911. In 2020 the company reported that 22% of its sales came from home appliance Europe.
  • DAIKIN is a Japanese multinational brand, with both production and sales operations in Europe dating back to the early 1970s.

The Purpose Of The PI Standard

The estimated number of people that buy online is around 2.14 billion and year by year this number is increasing. With 27% of the global population shopping online, reliable product information implementation in digital format is a must that leads to better-informed buyers with more sustainable lifestyles and in return higher profits for businesses. A common standard for the home appliance industry ensures a consistent approach to content product management that leads to better product choices and increases customer satisfaction.

The first version, V12.2 of the Product Information Standard was released in 2000. With the technological progress of the last two decades, the standard has been reviewed and updated several times. The latest products included in PI Certified PI Standard are combi-steam ovens, vacuum robots, and other developments in technical engineering.

Who Uses The PI Standard?

The standard, in particular, is meant for Applia home appliances manufacturers making them PI-certified companies. In addition, the standard applies both to retailers and brands. Product Information Standard is mostly used for two product categories. The first one is small household appliances (e.g. a food processor) and the second one is large household appliances (e.g. an oven).

What’s Included In The Product Information Standard

There are four primary components of the standard:

  • Basic Information – gives users basic facts about the product. Such as brand name, product name, and code, GTIN(Global Trade Item Number), color, dimensions, and weight.
  • Energy Label Information – informs about the product’s energy consumption requirements, water utilization, and noise emission.
  • Features – contains the product qualities and capabilities such as heating and cooling options, wash options, materials that can be used with the product, etc.
  • Marketing and Communication – criteria listed in the product information standard serve as guidelines for product and brand presentation. It features logo placement, product image requirements, image size requirements, etc.

What's Included In The PI Standard?

Challenges And Advantages Of PI Standard

Complying with any standard is challenging and PI Standard is no exception. Some of the difficulties that companies face are:

  • Following multiple existing standards;
  • Numerous intermediaries offer services for an extra budget;
  • Data handling requires frequent updates and ongoing maintenance;
  • Making compatible product information available in different languages;
  • Product information compatibility in different languages.

Aside from these challenges, there are many advantages of the PI Standard for every user:

For Manufacturers:

  • Control over the use of product information;
  • Access to organized information;
  • Reduced transaction costs;
  • Better-informed customers;
  • Direct bi-lateral contract with retailers;
  • Improved brand value support system.

For Retailers

  • Access to consistent, organized, and unbiased product information;
  • Direct communication with the manufacturer.

For Consumers

  • Quick and easy access to product information;
  • Product features, modifications, or updates are easily communicated;
  • A better understanding of the product.

Challenges And Advantages Of PI Standard

Differences Between The PI Standard, ISO 9001 And IEC 60335

Standard The PI Standard ISO 9001 IEC 60335
Scope Focuses on product information management (PIM) for home appliances Quality management standards applicable to all industries Safety standards for household and similar electrical appliances
Key Requirements Includes requirements for product information modeling, data exchange, and product information quality control Includes requirements for quality management systems, risk management, and continuous improvement Includes requirements for safety testing, warning labels, and instructions for use
Certification Certification available through third-party auditing Certification available through third-party auditing Certification available through product testing and evaluation

While there are some similarities between these three standards, they each have their own specific focus and requirements. The PI Standard is unique in its focus on product information management, which is critical for home appliance manufacturers to ensure accurate and consistent product data across all channels. ISO 9001 is a more general quality management standard that can be applied to any industry, while IEC 60335 is specifically focused on safety requirements for electrical appliances. By comparing and understanding the differences between these standards, home appliance manufacturers can better determine which ones are most relevant and necessary for their operations.

How Gepard PIM Can Help Automate Data Export

As mentioned, the PI Standard comes with many advantages and challenges. As a manufacturer or retailer of home appliances, you can enjoy many benefits by integrating your product data into Applia adhering to product information standards.

The PI Standard can be complex and challenging to implement, especially when dealing with large-scale manufacturing operations. This is where a PIM system can really help.
Sergey Shvets
Sergii Shvets
Founder & CEO at Gepard

Gepard’s data syndication system is an easy and cost-efficient solution that offers product data optimization with the help of data mapping tools. Our solution automatically collects your data, analyzes its source, and structure, and optimizes it to be compliant with the PI standard and conduct EPREL compliance.

Additionally, the optimized data can be shared without any manual effort. With Gepard’s tailor-made solution, you can update your products on schedule, and speed up time-to-market which leads to a boost in your sales.

We encourage you to view the success stories of companies that faced challenges and, with Gepard’s help, were able to solve product information issues.

Choose What Gives Your Business An Edge

If you want your business to stay ahead of the competition, state-of-the-art data-handling instruments can make you stand out from the crowd. Gepard provides the tool your business needs, connect with our expert to find out what our Data Syndication solution can do for you.

How To Adjust Product Information To Multiple Marketplaces

Maryna Tarasenko
Written by Maryna Tarasenko
Digital Marketing Strategist
A passionate B2B marketing professional with solid expertise in integrated marketing communications, go-to-market strategy, and analytics, driven by marketing meaningful products to the world.

View Other Articles

6 Best Practices in Product Data Syndication [2024]

6 Best Practices in Product Data Syndication [2024]

To ensure successful product data syndication, it is important to follow best practices. In this article, we will discuss them.

Read more
Why Product Video Syndication is Your Next Big Win

Why Product Video Syndication is Your Next Big Win

Discover the transformative impact of a product video syndication platform on your eCommerce business and product data management.

Read more
5 Key Features Your Product Data Syndication Platforms

5 Key Features Of Product Data Syndication Platform

Explore key features of the PIM tool and product content syndication for efficient product data management and successful eCommerce strategy.

Read more
Implementing Product Information Syndication: 8 Best Practices

Implementing Product Information Syndication Software: 8 Best Practices

Implement these product data syndication best practices for eCommerce success. Boost efficiency and compliance with Gepard.

Read more
Gepard Features Hub: Product Content Syndication

Gepard Features Hub: Content Syndication For eCommerce

Let's discover what is Gepard data syndication platform, how it works, and successful content syndication examples.

Read more
Implementing PIM For Niche Industries

Implementing PIM Application For Niche Industries: Challenges And Best Practices

Read how niche eCommerce businesses can benefit from the PIM app and explore the cases of market-specific industries that implemented PIM.

Read more
Everything You Need To Know About EPREl E-Seal

Everything You Need To Know About EPREL Seal [2024]

Full guideline about all the necessary elements you should know about EPREL e-seal for an eCommerce business.

Read more
Product Data Mapping In eCommerce

eCommerce Product Data Mapping: Purpose And Techniques

Effective data management is essential for any business. Learn about the role of data mapping in eCommerce and boost your sales today.

Read more
Digital Shelf Monitoring Advice

Digital Shelf Tips: Monitoring Your Product Data Syndication

Learn how advanced PIM solutions help eCommerce retailers reach digital shelf excellence and efficiently monitor product data.

Read more
What Is Product Data Syndication?

End-to-End Product Data Syndication Strategy

Product data syndication strategy solidifies consumer trust in a product and ultimately builds a strong brand. Learn how online businesses can grow with a syndication strategy handled by PIM software.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
PIM researches
Unlocking the Future of reCommerce: Your Insights Matter!
Join our mission to transform the reCommerce landscape: Share your expertise and make a difference!
Join Research