The competition in the online market is tighter than ever. With almost 2.05 billion digital shoppers around the world, many businesses have started selling their products online. As a result, you have more competitors vying for your customers’ attention. It is high time you focus on your product feed optimization, so your product can stand out from the rest.
A product feed contains all your products’ information. Online marketing channels such as Amazon, Google, and Facebook use this information to display your products in their listings or serve your ads to the right audience. A fully optimized product feed means your products can appear more during customer searches.
With that, here are some tips on how you can optimize your product feed for increased profit and sales.
1. Improve Data Management
Data management plays a crucial part in optimizing your product feed. You must make sure that it is accurate and regularly updated to avoid issues in the long run. Marketing channels such as Amazon and Google use it to determine how, when, and where to display your products or ads in their listings. Without proper data management, your products might end up getting overrun by your competitors.
One of the benefits of product data management is that it allows you to retrieve or change any information regarding your product with ease. You can fill up all necessary data fields that your marketing channel requires. Using product information management software can make this task easier and more effective. It can automate certain tasks such as monitoring inventory, verifying product information, and updating your feed for any changes. This way, you can focus on sales.
2. Work on Your Product Title
One of the components of product data management is your product title. It is a determining factor on how searchable your product is. For one, it should tell your customers what your product is. But most importantly, it must contain relevant keywords that match up what your customers usually use during their searches.
Very lengthy titles can push your product further down the listings. At the same time, you need to be as detailed as possible with your title to increase the chances of capturing relevant traffic. You can do this by including product attributes such as product type, brand, color, or size to the tile.
3. Use Keywords in the Description
The next element you need to optimize in your product feed is its description. While an effective product title brings in the clicks, a great description will convert your traffic into sales and profits. Most shopping search results include a short supplementary text under your product title. Use this opportunity to convince your customers why they need to buy your product.
Just like your product title, your descriptions need to be succinct and relevant. Once again, you will need to incorporate the right keywords to make sure your product will show up during searches. You can reuse the details in your product title to craft a compelling copy of your product.
4. Choose the Right Product Image
Text is not the only thing you need to focus on. Your product image can also impact your product feed. It commands your customers’ attention and shows what your product looks like. In this case, it is less about capturing search relevance and more about capturing your customers’ interest.
Use great quality photos to boost your brand’s credibility. Your images should also show off your brand as it is instead to avoid misleading your customers. Depending on your marketing channel, it might also be a good idea to provide several photos of your product at different angles. You can also use your image to perpetuate your brand’s identity. This way, you can leave lasting impressions on all your customers.
5. Label Your Products Accordingly
When you go inside a physical store, items are usually grouped together according to their categories or types. Household items are usually in one aisle, while food in another. Women’s clothing is on one side, while men’s clothing on the other. Online marketing channels also use this method to make it easier for consumers to find whatever products they are looking for.
It only follows that you label your products accordingly. This can make your products come up in related searches even when your buyers aren’t necessarily looking for your product in the first place. Meanwhile, using the wrong labels can break your customers’ trust in your brand. To make sure that you are labeling all your products correctly, FinancesOnline offers a list of eCommerce software platforms that can assist you with the task.
Optimize Product Feed to Stand Out
The digital market is at its peak. With more consumers sucked into online shopping, many businesses are diving headfirst into eCommerce. The competition is tighter than ever.
Therefore, you need to optimize your product feed no matter the priority. An optimized product feed can help your product stand out from the rest. It will make sure that it appears in your customers’ searches and related listings. If done right, you can even convert these clicks and traffic into purchases, increasing your profit and sales in the process.