Amazon Marketplace is an eCommerce platform operated by Amazon.com. The marketplace allows third-party merchants to sell both new and second-hand products. Amazon’s importance for retailers cannot be overstated. As a dominant player in the eCommerce space, Amazon Marketplace has revolutionized the way people shop online. It offers customers a vast selection of products at competitive prices, with fast and reliable delivery. This has made Amazon the go-to destination for 300 million shoppers around the world.
Once a third-party seller registers the Amazon Seller Central account, full access to Amazon Marketplace is enabled and activated. Sellers can maximize their sales by utilizing the platform’s comprehensive tools. Some core features are money-off or percentage-off coupons, Amazon A+ Content, a tool that allows a concise product presentation, Automated Pricing backed by algorithms that adjust prices according to the seller’s inputs, and the Early Reviewer Program that additionally boosts sales.