Data Standardization

Automatically standardize data coming from multiple sources, ensure it’s following the universal standards, and give your clients access to reliable and accurate information.

Data Standardization Gepard PIM

What Is Data Standardization

Product data from brands and manufacturers usually have diverse content formats, attribute values, and other eCommerce data elements. Automated data standardization process enables you to flawlessly consolidate the data, received from different sources and adapt it to the universal data standards. It eliminates data errors, enhances content quality, and allows further data enrichment.

Data Standardization VS Normalization

Data normalization is the process of aggregating data to the same structure across different channels, to avoid data redundancy and duplicates. Just like data standardization, normalization makes each product compliant with the consistent set of standards.

Data Standards Supported By Gepard PIM


ETIM (European Technical Classification Model) classification is globally used across industrial markets. ETIM classification categories include product groups, classes, keywords, features, values, and units. With its open-source model, SaaS data pool, and multilingual format, ETIM adapts to the specifics of the local markets and increases your operational efficiency.


One of the recent EU legal requirements for manufacturers is to register their products at EPREL (European Product Database for Energy Labelling). With EPREL, retailers can check if the supplier’s products are verified to be sold in the EU and be sure that the products they sell have eco-design, follow the energy labeling regulations, and keep up with high-quality standards.


GDSN (Global data synchronization network) is the largest product information network that keeps product data standardized, regularly updated, and guarantees its consistency and high quality. Retailers can subscribe to GS1 global registry and access the required product data from their sales partners. As all the registered products are already compliant with GS1 standards, it significantly reduces time-to-market and lets you outpace your competitors.

Why Standardize Data

Seamless Flow of Valuable Data

Standardized data, structured in a single format, is easier to be processed and used within an organization, by both people and software.

Effective Data Enrichment

With data standardization tools you get accurate error-free data, ready for the enrichment phase. Standardized data accelerates the process of creating compelling product content.

Unified Product Data Model

Data standardization set helps to define the elements of a unified product data model and set up the methods to access and operate the data, which significantly improves all data related-processes.

Gepard: Standardized Data in Action

With Gepard’s easy-to-use interface and built-in data standardization tools, you can enjoy the benefits of well-structured, easily accessible top-notch product content.

Standardize your data to unlock more business opportunities – book your Free Personalized Demo now.

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