Case Study:
Empowering HP Sales On Lazada With Content Syndication
Automating product data flow to Lazada for HP distributors across six Southeast Asian markets.
Case Study:
Automating product data flow to Lazada for HP distributors across six Southeast Asian markets.
HP APJ is scaling on Lazada across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. To support sellers (Aone Plus, SNS, Superb Multimedia) efficiently, HP needed a regular, automated push of new and updated product content into sellers’ accounts via the Lazada Open Platform. Gepard, in collaboration with Icecat as the content provider, built a transformation and syndication flow based on Gepard Syndicator.
Establish an automated content pipeline that transforms and delivers HP product data to Lazada sellers’ accounts in the required format, at scale
Integrate Gepard Syndicator with the Lazada Open Platform
Retrieve Lazada taxonomy and HP product content from Icecat
Icecat defines mapping rules; Gepard aligns Icecat ↔ Lazada taxonomy
Convert mapped content to Lazada’s required XML/endpoint format
Push to each seller account via API, respecting individual portfolios
Detect changes, re-transform, and republish content automatically
Misalignment between Icecat and Lazada taxonomies/formats
Multi-country marketplace differences (six locales)
Need for per-seller portfolio routing
Limited visibility and speed with manual updates
Mapped Icecat attributes/categories to Lazada’s structure, maintaining rules centrally.
Handled per-market variations; produced Lazada-compliant XML/endpoint payloads.
Delivered precisely to each seller account based on their product lists.
Monitored changes, re-transformed content, and republished via API, no manual steps.
Business Value: Massive reduction in manual work; consistent, standardized content at scale.
Gepard ingests Icecat-modeled HP data, maps it to Lazada taxonomy, and transforms to the exact output format required.
Business Value: Fewer listing errors and faster approvals.
Strict rules ensure every feed complies with Lazada’s categories, attributes, and XML structure before delivery.
Business Value: Broader reach with less effort.
One hub distributes localized, compliant content to six markets and multiple seller accounts.
Business Value: Accurate, current pages without operational drag.
Any change in Icecat/HP data flows automatically to Lazada, no seller action required.
Business Value: Reduced rework and fewer support tickets.
No hard coding; mapping and output adjustments happen in configurable workflows.
Gepard PIM solution is a 100% flexible blend of product information management services, such as data validation, standardization, syndication, automated product information collection, data enrichment tools, and digital shelf analytics. With its extensive any-to-any connections base, the Gepard PIM platform allows you to integrate with various marketplaces, content providers, and retailers and build strong eCommerce partnerships, ruled by the power of top-notch products data.
To deliver data to all 6 locations (Lazada Indonesia, Lazada in Malaysia, Lazada Philippines, Lazada Singapore, Thai, and LazadaVietnam), as well as separately to each seller, HP implemented a Gepard Content Syndicator. It speeded up product data transportation and transformation, applying all necessary product feed changes automatically on a regular basis.
