Case Study:
How Gepard Enabled Ecommerce Integration With Elkjøp
Helping brands transform and deliver their product data to the largest consumer electronics retailer in the Nordic countries
Case Study:
Helping brands transform and deliver their product data to the largest consumer electronics retailer in the Nordic countries
Founded in Norway in 1962 as a collaboration of 33 voluntary retailers, Elkjøp has grown into the leading consumer electronics and home appliances retailer in the Nordic region. Today, it is part of Dixons Carphone plc, a global retailer employing over 42,000 specialists.
With 400+ physical stores and a strong online presence, Elkjøp brings leading tech brands to millions of consumers across Norway, Sweden, Finland, Denmark, and beyond. Their product assortment covers everything from mobile phones and computers to white goods and kitchen appliances, along with related services.
Create a seamless integration that allows brands and distributors to push product data directly into Elkjøp’s systems
Brand or distributor product taxonomy is uploaded into Gepard PIM
The uploaded structure is mapped to Elkjøp’s taxonomy using Gepard’s advanced interface
Optional filters are applied to select which brands or categories should be pushed
Responsibilities for taxonomy updates are assigned, and the update process is defined
FTP or API data delivery method is set up, and product data is prepared for transfer
Gepard automatically delivers the transformed data to Elkjøp on the agreed schedule
Mismatch between Elkjøp’s taxonomy and brands’ category structures
Need to deliver and maintain product content in five languages
Frequent taxonomy updates causing manual rework and delays
Limited visibility into attribute and category changes
High cost and time of manual data mapping and onboarding
We built a smart mapping engine to automatically transform incoming brand data to Elkjøp’s category and attribute structure, keeping pace with their global and local taxonomy updates.
We integrated directly with Icecat, ensuring that Elkjøp partners could fetch complete and standardized product data, including images, bullet points, and specs, without manual intervention.
We developed logic to handle product data in English, Danish, Finnish, Norwegian, and Swedish, assigning locales automatically and ensuring each attribute is properly localized.
We created monitoring workflows that alert teams when Elkjøp updates attributes or validation rules, allowing quick re-mapping and preventing downtime.
We delivered a user-friendly taxonomy management interface within Gepard, enabling brands and distributors to adjust mappings and categories themselves — no hard coding required.
Business Value: Dramatic reduction in manual work for brands and distributors by automating data mapping and transformation.
Working with Elkjøp, we configured automated workflows that ingest product data from content providers (like Icecat), transform it according to Elkjøp’s complex taxonomy, and deliver it directly into their systems without manual rework.
Business Value: Faster, more reliable alignment with Elkjøp’s category structure and attributes.
We built intelligent mapping and transformation rules to ensure that all incoming product data matched Elkjøp’s strict taxonomy and validation rules before delivery, reducing errors and time-to-market.
Business Value: Better customer experience with fully localized product content across all supported markets.
We enabled automatic localization for English, Danish, Finnish, Norwegian, and Swedish, so product listings could reach customers in their preferred language — without additional overhead for the brand.
Business Value: Reduced downtime and maintenance costs by staying ahead of retailer updates.
Our solution automatically monitors Elkjøp’s taxonomy and alerts teams about changes, allowing quick updates to mappings and preventing disruptions to product data flow.
Business Value: Quicker setup and faster expansion to new brands and distributors.
Gepard streamlined onboarding so that connecting a new brand to Elkjøp takes just a few days, supporting large enterprises and small distributors alike, and helping them launch products much faster.
Gepard PIM solution is a 100% flexible blend of product information management services, such as data validation, standardization, syndication, automated product information collection, data enrichment tools, and digital shelf analytics. With its extensive any-to-any connections base, the Gepard PIM platform allows you to integrate with various marketplaces, content providers, and retailers and build strong eCommerce partnerships, ruled by the power of top-notch products data.
By integrating with Elkjøp using Gepard connections, Elkjøp’s partners enabled fast account set up and onboarding of their brands on Elkjøp, became compliant with retailer’s specific taxonomy, automated mapping of product data to multiple locales, and reduced their time-to-market.
