The Elkjøp product taxonomy is different from the category structure of brands and content providers. Brands and small-sized retailers face the challenge of complying with Elkjøp’s highly specific taxonomy: both global and local structure for each category. What’s more, Elkjøp offers product descriptions in 5 languages (English (EN), Danish (DK), Finnish (FI), Norwegian (NO), Swedish (SV). It created an extra challenge for brands and manufacturers who wanted to push their product data to the retailer’s platform
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