Case Study:
Scaling Product Data Management for Aqtivaqua
From Spreadsheets to Seamless PIM: Scaling Global Product Data
Case Study:
From Spreadsheets to Seamless PIM: Scaling Global Product Data
Aqtivaqua, established in 2015, specializes in premium swimming accessories to enhance the aquatic experience. With a focused yet diverse catalog of 230 SKUs, they have successfully expanded their reach across 12 Amazon marketplaces with different locales. The only challenge? It was all done manually.
Managing product information across various regions and languages has become increasingly complex, especially with their reliance on Google Sheets. As Aqtivaqua prepares to broaden its presence to platforms like eBay, Mirakl, and Walmart, the need for a centralized and efficient Product Information Management system has become evident.
Aqtivaqua required a serious operational upgrade from manually handling product data in Google Sheets to a centralized, automated system that could keep up with their growing business. Here’s what the project aimed to achieve:
Product feeds in XLSX format are uploaded, ingested by Gepard PIM, and aligned with client categories and attributes through taxonomy mapping.
Both provider and client taxonomies are stored, with product data standardized and mapped using AI-driven suggestions.
Automated rules prepare product data for marketplaces, completeness scoring ensures consistency, and localized content is maintained in 10 languages.
Data is formatted to Amazon’s JSON schema, distributed across 12 marketplaces via API, and available in CSV, JSON, and XLSX formats for reporting.
Fragmented Product Data Across Multiple Sheets
Language & Localization Complexity
Manual & Error-Prone Marketplace Updates
Difficulty Managing Product Variations & Attributes
Limited Scalability Beyond Amazon
By consolidating fragmented data into a single platform, Aqtivaqua eliminated duplication, reduced inconsistencies, and created a scalable foundation for managing SKUs across global marketplaces.
Product attributes, descriptions, and media were standardized and stored in 10 languages. This reduced the risk of errors and maintained compliance with marketplace-specific content requirements.
Instead of uploading and updating listings manually, the system mapped and validated product data automatically, ensuring faster and error-free updates across regions.
Gepard’s intelligent mapping engine streamlined category assignments and attribute standardization, enabling Aqtivaqua to handle product variations at scale without tedious manual adjustments.
By designing flexible APIs and scalable workflows, Aqtivaqua can expand into new sales channels without rebuilding its product management processes from scratch.
Business Value: Enabled teams to work from one reliable source, improving collaboration, reducing confusion, and strengthening decision-making.
This single source of truth also simplified workflows, cutting down on repetitive tasks and errors.
Business Value: Products reached global marketplaces quicker, boosting sales opportunities and staying ahead of competitors.
The streamlined process reduced manual delays, ensuring Aqtivaqua could launch new products in record time.
Business Value: Consistent, trustworthy product information enhanced brand credibility and increased customer confidence.
Accurate content also minimized listing rejections and compliance issues across marketplaces.
Business Value: Aqtivaqua gained the ability to expand into new channels seamlessly, supporting long-term business growth.
This flexibility positioned the brand to adapt quickly to evolving market demands and sales opportunities.
Chief Commercial Officer at Gepard
Project Manager at Gepard
Gepard is an independent turn-key eCommerce platform that automates work with product data. For more than 15 years the Gepard team of 150+ dedicated specialists has been working on product information management solutions for clients around the globe.
Managing product information across various regions and languages has become increasingly complex, especially with their reliance on Google Sheets. As Aqtivaqua prepares to broaden its presence to platforms like eBay, Mirakl, and Walmart, the need for a centralized and efficient Product Information Management system has become evident.
