Case Study:
Automated Data Sheets Generation & Delivery
Automating retailer-specific data sheets creation and delivery for a global PC & printing brand
Case Study:
Automating retailer-specific data sheets creation and delivery for a global PC & printing brand
The client is one of the world’s largest personal computer vendors, producing PCs, printers, supplies, and 3D printing solutions. The initiative started with the EMEA content department and, within months, scaled to a global deployment. Gepard acted as the product information management and delivery layer, while Icecat served as the global open catalog and content source.
Reduce manual effort for creating and delivering retailer-specific product data sheets and centralize the process in a single, scalable platform
Link the client’s Icecat database and internal data to Gepard.
Manage master product data in Gepard PIM.
Use Gepard Syndicator to align master data to each retailer’s taxonomy and template.
Generate retailer-specific data sheets with Gepard Template Builder.
Apply automated checks and fill missing fields through guided workflows.
Send data sheets by email or push via API (AFS, Elkjøp-like, or custom Excel).
Mismatch between master data and many retailer templates
Constant template changes across markets
Mixed partner maturity (email vs API)
Manual QA and version control
Limited self-service for content teams
Gepard Syndicator aligns master data to each retailer’s attributes, categories, and allowed values.
Automated monitoring keeps auto-fill logic synced with the latest retailer templates.
Email-based Excel sheets for non-API partners; API push for AFS/Elkjøp-like endpoints.
Validation rules and guided workflows reduce errors before delivery.
Role-based access enables content teams to run pushes without engineering support.
Business Value: Large reduction in manual spreadsheet work and faster output.
The platform ingests master data, maps it to each retailer’s taxonomy, and generates compliant templates automatically.
Business Value: Fewer rejects and rework when retailers change formats.
Gepard monitors partner templates and updates auto-filling rules so sheets remain compliant.
Business Value: Compatibility with partners at any digital stage.
Send Excel sheets via email or deliver through APIs (AFS, Elkjøp-like) from one place.
Business Value: Reliable, consistent data across regions.
Validation, versioning, and roles ensure high quality and controlled access.
Business Value: Fast onboarding of new retailers and locales.
Add partners and languages quickly without complex development cycles.
Gepard PIM solution is a 100% flexible blend of product information management services, such as data validation, standardization, syndication, automated product information collection, data enrichment tools, and digital shelf analytics. With its extensive any-to-any connections base, the Gepard PIM platform allows you to integrate with various marketplaces, content providers, and retailers and build strong eCommerce partnerships, ruled by the power of top-notch products data.
The project goal was to reduce manual work for the content department they had on creating product data sheets for the retailers. To resolve the challenge, Gepard had launched a dedicated platform that enabled easy unique data sheets set-up.
