HP NEEDED TO DELIVER STANDARDIZED PRODUCT DATA TO AMAZON DISTRIBUTORS
With the wide product line, it took HP team thousands of hours of manual work to adapt HP EMEA product descriptions to Amazon NIS templates. Each product description consisted of 150-300 data fields with A+ content.
Download this free copy and learn:
- The innovative approach Gepard team used to overcome the HP challenge
- The way it currently works for the HP team
- The results achieved in cooperation between HP, Amazon, IceCat and Gepard teams
- The advice for other brands and retailers, who sell on Amazon.