Case Study:

How Gepard Set Up HP Content Syndication For Amazon


If you have ever tried to sell on Amazon, you definitely experienced the time-consuming process of working with Seller Central on Amazon and filling Amazon NIS templates. The fast market penetration, supported by sales-driven product descriptions, is crucial in launching new products. But Amazon has its own taxonomy, and HP product feeds did not suit the Amazon data model and template structure.

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HP Needed To Deliver Standardized Product Data To Amazon Distributors

With the wide product line, it took the HP team thousands of hours of manual work to adapt HP EMEA product descriptions to Amazon NIS templates and other Amazon Seller Central requirements. Each product description consisted of 150-300 data fields with A+ content.

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  • The innovative approach the Gepard team used to overcome the HP challenge;
  • The way it currently works for the HP team;
  • The results achieved in cooperation between HP, Amazon, IceCat, and Gepard teams;
  • The advice for other brands and retailers, who sell on Amazon.
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