Case Study:
Helping To Set Up A Middleware For The Leading Swiss Supermarket Chain
Gepard Syndicator For Migros
Case Study:
Gepard Syndicator For Migros
Founded almost a century ago, Migros, Switzerland’s largest supermarket chain that has been having a far-reaching impact on the business landscape in Switzerland and Europe, is also one of Europe’s 40 biggest retailers. Established with an idea to sell products at cheaper prices and deliver them to people, nowadays Migros has become much bigger than a chain of grocery and manufacturing shops – with its cultural, educational, and social programs, Migros has been shaping the social life of Europeans
communities.
Dominating the local market, Migros sells a quarter of the country’s food products through more than 700 Migros and Denner supermarkets, as well as online. The main player on the Swiss retail market, for obvious reasons, Migros chose to expand its eCommerce presence and gain even more influence.
Key goals for delivering smarter, automated product data workflows
Migros requests product updates through Gepard middleware.
Product data is pulled from Icecat & Xplace content providers.
Gepard applies Migros-specific taxonomy rules, aligning incoming data to required categories and features.
Product information is standardized, normalized, and localized in three languages.
Updated product content is pushed into Migros’ PIM system within 500 ms.
Aligning multiple taxonomies from Icecat, Xplace, and Migros.
Maintaining stable connections with content providers.
Handling multilingual content (German, French, Italian).
Lack of reporting visibility on data updates.
Limited tools for taxonomy management.
We mapped Icecat and Xplace product taxonomies to Migros’ unique structure and configured Gepard middleware to automatically transform incoming supplier data into Migros’ categories and attributes.
We established seamless integrations with Icecat and Xplace, ensuring real-time and reliable access to product descriptions and specifications.
We developed logic to process multilingual content and assign translations automatically, enabling Migros to manage German, French, and Italian product data at scale.
We created monitoring tools and dashboards that track content updates, localization progress, and product taxonomy compliance, giving Migros full visibility over their catalog.
We implemented a user-friendly taxonomy management interface inside Gepard, enabling Migros to manage categories, attributes, and values independently without heavy technical involvement.
Business Value: Reduction of manual work when mapping supplier data to Migros’ taxonomy, with Gepard acting as a centralized source of truth.
Working with Migros, we configured automated import and transformation logic, ensuring that incoming content from Icecat & Xplace aligned instantly with Migros’ unique requirements.
Business Value: Faster alignment with Migros’ custom taxonomy while ensuring data accuracy across categories and specifications.
We developed strict mapping and transformation workflows, ensuring that all incoming data complied with Migros’ internal structure before delivery into PIM.
Business Value: Improved accessibility and customer satisfaction thanks to localized catalogs.
We enabled automatic localization of data into German, French, and Italian, ensuring that the Migros webshop could serve its multilingual customer base effectively.
Business Value: Enhanced decision-making through real-time visibility on product data updates, enrichment progress, and taxonomy compliance.
Our dashboards gave Migros actionable insights into catalog readiness and data flow efficiency.
Business Value: Stronger customer engagement through enriched and accurate product content.
We set up robust integrations with Icecat & Xplace, allowing Migros to enrich product information seamlessly and deliver higher quality content to customers.
Chief Commercial Officer at Gepard
Project Manager at Gepard
Gepard is a business-ready eCommerce platform that automates data-related processes. For more than 15 years, Gepard’s committed specialists have been offering their expertise and enabling product information solutions for businesses all over the world
Gepard offered a middleware that worked as follows: Migros was sending a request about product update to Gepard, product descriptions were obtained from Icecat/Xplace content providers and then delivered to Migros PIM system. The solution, offered by Gepard, allowed the whole process to happen automatically within 500 ms.
