The main player in the Swiss retail market, for obvious reasons Migros chose to expand its eCommerce presence and gain even more influence. Migros webshop was getting product descriptions from Icecat – one of the leading European content providers. The retailer needed to receive automated product updates from their data suppliers, already transformed into a unique Migros structure.
Bringing Leading Swiss Supermarket Chain eCommerce To The Next Level
Gepard offered a middleware that worked as follows: Migros was sending a request about product update to Gepard, product descriptions were obtained from Icecat/Xplace content providers and then delivered to Migros PIM system. The solution, offered by Gepard, allowed the whole process to happen automatically within 500 ms.
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How Migros started to receive the data from multiple content suppliers through a centralized Gepard platform;
The way how the product data, imported into Gepard hub, is transformed into the required format and structure to adjust to specific Migros taxonomy;
How the Migros problem with multi-lingual support and localization was solved;
The way how the full data transformation and automation engine works.