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Yuliia Honcharova
Head of Marketing at Gepard
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compliance DPP EPREL ESPR GPSR GSD PPWR

eCommerce Product Data Compliance with EU Regulations [Checklists]

4 min read
Published: January 21, 2025
Updated: January 22, 2025

Let’s face it — running an eCommerce business in the EU can feel like navigating a maze of regulations. From making sure your energy labels are spot-on to ensuring your packaging is sustainable, the rules can be overwhelming. But here’s the thing: compliance isn’t just about avoiding fines (though those can sting). It’s about building trust, boosting sales, and future-proofing your business.

In this article, we’ll break down why compliance matters, the challenges involved, and — most importantly — how to stay on top of it all. Plus, we’ll dive into key EU regulations like EPREL, GPSR, the Digital Product Passport, and more, complete with handy checklists you can use.

Why Compliance is Non-Negotiable

The EU doesn’t mess around when it comes to regulations. Whether it’s ensuring product safety or cracking down on greenwashing, the rules are designed to protect consumers and the environment. Ignoring them isn’t just risky—it’s expensive.

  • Real fines, real pain. Companies have been hit with penalties ranging from €10,000 to €2 million for non-compliance.
  • Market restrictions. Got non-compliant products? They won’t even make it to the shelf.
  • Reputation damage. Customers are quick to lose trust if your business gets called out for cutting corners.

For instance, a retailer recently got slapped with a €5 million fine for false sustainability claims. Ouch.

The Challenges of Staying Compliant

Here’s the deal: compliance isn’t easy. If you’re selling across multiple platforms or borders, it’s even harder.

  • The regulations are complex: Each rule comes with its own set of requirements, and they change frequently.
  • Data management is tricky: Keeping track of product specs, materials, and certifications takes serious effort.
  • Sustainability is the new norm: Customers and regulators alike expect proof that you’re doing your part for the planet.

Does this sound familiar? Don’t worry — you’re not alone, and there are ways to make it easier.

Now, let’s dive into each standard and regulation in detail — and as a bonus, you can download a checklist to ensure compliance with the regulations your business needs (no SMS or registration required 😅).

#1. European Product Registry for Energy Labels (EPREL)

EPREL is a database created by the European Commission to provide detailed information about the energy performance of household appliances. It makes it easy for consumers to compare models and their energy efficiency.

The database has two sections:

  • Public Part: Accessible since May 2022, it helps consumers browse and compare products based on energy labels and efficiency.
  • Compliance Part: In operation since 2019, it requires manufacturers, importers, or representatives to register products with confidential technical details, available only to market authorities for compliance checks.

This tool simplifies energy-efficient shopping while ensuring manufacturers meet EU regulations.

EPREL Compliance Checklist


#2. General Product Safety Regulation (GPSR)

The EU’s General Product Safety Regulation (GPSR), effective December 13, 2024, updates safety rules for products sold in the EU. It replaces the 2001 directive, addressing digitalization, global supply chains, and e-commerce. All manufacturers, including those outside the EU, must comply if selling to EU consumers.

A key update is the requirement for an EU-based “responsible person” to manage compliance and safety. The regulation also ensures online marketplaces follow the same safety standards as physical stores.

Products must undergo risk assessments and include clear safety details. Companies need strong traceability systems to handle recalls quickly. Non-compliance risks fines, product bans, and reputational damage. GPSR boosts consumer safety while holding businesses accountable in a modern marketplace.

GPSR Compliance Checklist

#3. Green Claims Directive (GCD)

The EU’s Green Claims Directive is all about cracking down on greenwashing and making environmental claims trustworthy. It sets strict rules for businesses to prove any eco-friendly claims about their products or services with credible evidence. Labels claiming environmental benefits also need independent third-party verification to ensure they’re legit.

This is great for consumers who want to make sustainable choices without being misled by vague or false claims. It also levels the playing field for companies genuinely committed to sustainability, so they’re not outshined by competitors faking it.

The directive applies to most businesses in the EU and even those outside the EU targeting EU customers.

Small businesses get some support, but tiny ones with fewer than 10 employees are mostly exempt. Penalties for breaking the rules are no joke — fines can hit up to 4% of annual revenue, so businesses have to take this seriously. While still under negotiation, the directive is expected to kick in around 2027, giving everyone time to adjust.

GCD Compliance Checklist

#4. Packaging and Packaging Waste Regulation (PPWR)

The EU’s Packaging and Packaging Waste Regulation is all about cutting down on packaging waste and making it greener. By 2030, all packaging in the EU must be recyclable or reusable. This applies to everything—plastic, glass, paper, and more.

Key changes include reducing unnecessary packaging, promoting reuse, and boosting recycling rates. For example, by 2025, 65% of packaging should be recycled, rising to 70% by 2030. Businesses also need to use more recycled materials in plastic packaging and avoid over-packaging.

There’s a focus on clear labels to help consumers recycle and deposit return systems for items like bottles. This regulation aims to stop wasting resources and create a circular economy where materials are reused instead of trashed. It’s all about cleaner, greener packaging for everyone!

PPWR Compliance Checklist

#5. Digital Product Passport (DPP)

Digital Product Passports (DPPs) are like a digital ID for products, tracking materials and environmental impact through their lifecycle. Under the EU’s Ecodesign for Sustainable Products Regulation (ESPR), products like textiles, batteries, and electronics will need DPPs by April 2025.

They provide key details like recycled content, durability, and recyclability, helping businesses comply with EU rules and consumers make greener choices. Each passport includes a unique ID (like a QR code) and ensures transparency across the supply chain.

While setting up DPPs might seem tricky, tools like blockchain make it easier. Plus, they help businesses stand out, innovate, and lead in sustainability. DPPs are all about making products smarter, greener, and more traceable!

DPP Compliance Checklist


#6. Ecodesign for Sustainable Products Regulation (ESPR)

The Ecodesign for Sustainable Products Regulation (ESPR), which came into effect on July 18, 2024, is a major step toward making products in the EU more environmentally friendly and circular. Unlike its predecessor, the Ecodesign Directive, this regulation extends to nearly all physical products, not just energy-related ones. It focuses on improving product durability, recyclability, and repairability, while reducing environmental footprints and waste.

By setting uniform rules across the EU, the ESPR strengthens the single market, avoids fragmented national laws, and opens up new opportunities for innovation in areas like recycling and maintenance. This regulation plays a key role in achieving the EU’s 2030 climate and energy efficiency targets, fostering a transition to a circular economy. Ultimately, the ESPR is designed to benefit the planet, businesses, and consumers alike by promoting sustainable and resilient products across the EU.

ESPR Compliance Checklist

Yuliia Honcharova
Written by Yuliia Honcharova
Head of Marketing at Gepard
20 years in Digital Marketing, SEO, SEM. Driving the strategy, planning, and execution of the company's marketing initiatives to achieve its international business objectives. Created and implemented Digital marketing and SEO strategies for businesses in varied domains including eCommerce.

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