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Yuliia Honcharova
Head of Marketing at Gepard
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compliance data standardization PPWR

How to Simplify Packaging Waste Compliance with Automation

5 min read
Published: March 25, 2025

Did you know your business could face huge fines just because of packaging? Under the EU packaging waste regulation, companies must meet strict recycling and reporting requirements – but keeping track manually is messy. Complex rules, piles of paperwork, and costly mistakes turn compliance into a nightmare. The good news? Automation can make your life much easier.

By automating packaging waste compliance, you cut out errors, reduce stress, and stay safely within EU rules – without losing sleep or wasting money. Here’s how smart automation helps your business effortlessly handle packaging regulations.

Understanding the EU Packaging and Packaging Waste Directive: Key Requirements Simplified

Feeling overwhelmed by EU packaging rules? You’re not alone. Companies big and small face headaches navigating the maze of regulations, updates, and fees. But rules differ across countries, there are some specific ones and those that apply to all the EU countries:

  • EU Packaging and Packaging Waste Directive – The EU packaging waste regulations aim to significantly reduce packaging waste by promoting recycling, reuse, and sustainable materials. They set clear rules for businesses to design eco-friendly packaging, manage their waste responsibly, and report regularly to ensure compliance and environmental protection. 
  • Germany’s VerpackG – If you’re selling in Germany, you’ll need to register packaging via the LUCID database. For example, on Amazon, sellers must provide this number to continue selling on their German platform. Failure to comply can result in the suspension of product listings.
  • Extended Producer Responsibility (EPR) – Producers must manage their products throughout the entire lifecycle – from collection to recycling and disposal. Companies that fail to use sufficiently sustainable packaging are required to pay additional fees. For example, ​IKEA plans to eliminate plastic from all consumer packaging by 2028, starting with new products by 2025. This initiative aims to reduce plastic waste and promote renewable materials.

Common compliance obligations your business may face include:

  • Registration & reporting: Register packaging details and regularly report volumes and materials to national authorities.
    Challenges: Frequent changes in reporting requirements create confusion and increase the risk of mistakes.
  • Eco-friendly packaging standards: Use recyclable or reusable packaging materials, meeting sustainability targets set by regulations like the EU Packaging and Packaging Waste Regulation (PPWR).
    Challenges: Constant regulatory updates make staying compliant difficult, raising the risk of fines.
  • Managing EPR fees & waste responsibilities: Pay fees to cover the costs of collecting, recycling, and properly disposing of your packaging waste.
    Challenges: Administrative workload is high, and errors or missed deadlines can lead to legal issues and penalties.

These challenges show that handling compliance manually isn’t easy – or safe – for your business. Luckily, automation can make things much simpler, faster, and safer. Here’s how.

How Automation Simplifies Compliance with EU Packaging and Packaging Waste Regulation

What Is Compliance Automation?

Simply put, compliance automation means using software to track packaging regulations, handle required reporting, and manage your packaging data. Instead of spending hours on paperwork, the software does it all automatically.

How Automation Makes Compliance Easier:

  • Instant regulation tracking: Automation software instantly tracks updates to the EU Packaging and Packaging Waste Regulation (PPWR), along with regional laws. Imagine you run a coffee company selling products all over Europe – automation software instantly updates you on EU packaging rules, so you don’t have to worry about missing changes or facing fines.
  • Automatic data collection & reporting: No more manually filling in forms. Automation gathers all the necessary packaging information and sends reports directly to the authorities. For example, beauty brands can instantly track packaging materials like bottles, jars, and cartons, avoiding tedious paperwork and submitting accurate compliance data with one click.
  • Connected to your existing systems: Automation easily integrates with your current ERP or supply chain systems. If you’re an electronics company, compliance software can automatically verify packaging materials like protective foam, plastic wraps, and cardboard boxes at every stage – from production to shipping – saving you stress and preventing costly mistakes.

Big Benefits of Compliance Automation:

  • Fewer mistakes: Avoid costly errors and reduce the risk of fines.
  • Save time and money: Let software do the tedious work so your team can focus on important tasks.
  • Easy audits: Clear, organized data means audits become straightforward, not stressful.

Automation simplifies packaging waste EU compliance – so you spend less time buried in paperwork and more time building your business. 

Key Features for Choosing a Packaging Waste EU Compliance Automation Tool

Finding the right automation tool makes complying with packaging rules easy. But what exactly should you look for to simplify compliance with the EU Waste Packaging Directive?

Here are the essential features your compliance automation solution should have:

  • Regulatory updates & monitoring

Pick software that uses AI to instantly track and alert you about changes in the EU Directive on packaging and packaging waste, as well as local laws in each country. If you’re a beverage company selling drinks across multiple EU markets, this ensures you’re never caught off guard by regulatory updates.

  • Automated data collection & reporting

Choose a tool that automatically gathers your packaging data and fills out compliance reports for authorities, eliminating human errors. For instance, online fashion retailers can benefit significantly by avoiding repetitive manual entry, reducing mistakes and fines.

  • EPR fee calculation & compliance management

Your solution should accurately calculate EPR (Extended Producer Responsibility) fees specific to each country. A cosmetics brand, for example, can precisely track packaging obligations and fees for markets in France, Germany, and Spain, and ensure hassle-free compliance.

  • Integration with business systems

Great automation tools seamlessly integrate with your existing ERP, supply chain, or inventory management systems. For example, electronics manufacturers can easily track packaging materials – such as protective plastics, cardboard packaging, or labeling – ensuring compliance throughout the entire production and distribution process.

  • Custom Alerts & Notifications

Choose a tool that provides timely reminders about important compliance deadlines and tasks. A skincare brand, for instance, can use these alerts to stay ahead of reporting schedules and avoid any stressful last-minute compliance issues.

How to Get Started with Compliance Automation for EU Packaging Waste Regulation

​Navigating the complexities of the EU Packaging and Packaging Waste Regulation (PPWR) can be daunting, especially for businesses operating across multiple EU countries. A recent survey revealed that 76% of compliance managers manually monitor regulatory websites to track changes and assess their impact on the organization. This manual approach is not only time-consuming but also prone to errors, increasing the risk of non-compliance.

If you’re tired of losing time and resources to manual processes, automation is your best bet. Here’s how you can smoothly transit to compliance automation and effortlessly manage the packaging waste. 

#1. Assess your current compliance process

Start by reviewing your compliance process and identifying specific challenges. For instance, if you’re an electronics company, you might struggle with accurately tracking different packaging materials (plastics, cardboard, foam) used in products.
Sergey Shvets
Sergii Shvets
Founder & CEO at Gepard

A beverage company might find it challenging to keep up with different EPR fee calculations required across multiple EU countries.

#2. Evaluate software solutions

Pick software designed specifically for your industry’s needs. A pharmaceutical company, for example, requires detailed tracking for compliance with both packaging rules and health regulations. Meanwhile, an online furniture retailer needs simpler reporting that is tailored to bulky and diverse packaging.

#3. Implement automation step-by-step

Start automating compliance tasks gradually to simplify meeting the EU packaging waste directive. For example, a toy manufacturer might first automate reporting to avoid mistakes when tracking packaging materials such as plastic, cardboard, or safety labels.
Sergey Shvets
Sergii Shvets
Founder & CEO at Gepard

Later, they can extend automation to their entire production line, to ensure compliance from manufacturing to store delivery.

#4. Train your team & monitor success

Make training practical and relevant. Clearly demonstrate how automation helps your skincare brand team meet strict EU packaging waste directive deadlines for packaging registration in different markets. Regularly track improvements – such as fewer fines, reduced hours spent on paperwork, and more accurate reports – to measure your automation success.

Take Control of EU Packaging Compliance With Automation

Ready to simplify compliance with the EU packaging waste directive? Automating your packaging compliance not only cuts administrative costs and prevents costly errors – it ensures accuracy in meeting ever-changing EU regulations. As packaging rules become stricter, businesses need efficient, tech-driven solutions to stay ahead. Curious how automation can help your business?

Contact us, and Gepard experts will advise you on the best compliance strategy tailored to your needs.

Yuliia Honcharova
Written by Yuliia Honcharova
Head of Marketing at Gepard
20 years in Digital Marketing, SEO, SEM. Driving the strategy, planning, and execution of the company's marketing initiatives to achieve its international business objectives. Created and implemented Digital marketing and SEO strategies for businesses in varied domains including eCommerce.

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