Product Content Syndication

You need software to publish your product content. However, considering that there is rarely exclusive content syndication software in the market, you will need a PIM solution that offers PCS as one of its features.

Product content syndication comes into play when, for instance, Black Opal gathers all information about their cosmetic products from their website and transfers them to Shopify, BigCommerce, eBay, and Amazon. Instead of manually writing product data, they will publish the product information available on their site, availing them on these new channels.

It’s vital because it:

• Provides tailored high-quality content across various eCommerce channels.
• Promotes product visibility which minimizes errors and redundancy through the automated distribution of product data.
• Accelerates time-to-market.

You can leverage the help of content syndication networks to syndicate your products to e-business platforms and marketplaces such as Alibaba and eBay.

Special software can help you navigate the complex processes involved with the distribution of product data across all your business touchpoints. A partner may come with deep knowledge of content syndication platforms and have the needed software and tools to ensure flawless integration.