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Product Filter

What Is Product Filter?

A product filter is an eCommerce website feature that enables consumers to search for desired items more efficiently. Filters allow combining several search categories. For example, it can be a price range and a color – “yellow clothes under $20.”

Major Types Of Product Filters

There are five major types of eCommerce filters. They include a price range, user reviews, product color, brand, and size. Other types depend on your product range and customer search behavior.

Why Is It Important To Use Product Filters?

If you only sell a few types of products, like different levels of memberships, filters aren’t a necessity. In most other cases, they provide the following:

  • Better shopping experience. The sooner you find the desired product, the lesser the frustration and the more pleasant the user experience.
  • Improved navigation. Customers can find what they need in less time than if simply browsing your site.
  • More orders. The ability to find a suitable product converts more customers.

How To Add A Product Filter To Shop Pages

All major website builders, including Shopify and WordPress, allow setting filters via plugins. Consult your provider’s support page for instructions on adding this feature.

How To Optimize Your eCommerce Product Filters

If you allow customers to aimlessly browse your store, they won’t convert. A way to remedy this is to optimize your eCommerce search filters.

  • Check out the search queries to learn the kind of language your customers are more used to seeing.
  • Create a faceted filter structure, with more thematic filters appearing as customers browse the different categories.
  • Explore eye tracking data to find the best filter placement for your site.
  • Allow users to filter products based on the category, such as the closure type for shoes.

What Are The Examples Of Product Filtering Best Practices?

  • Allow customers to select a category first, before applying filters.
  • Users test the best ways to present filters (e.g., all at once, scroll, view more buttons).
  • Recommend related products in case the search pulls up zero results.

FAQ about Product Filters

Facets vs. filters vs. search: what’s the difference?

Both facets and filters are a type of search that allows selecting items that fit certain criteria. The major difference between them is that facets are more complex and can change during the search. For example, if you choose shoes as a category, the next set of search options will also include available brands.

What is advanced product filtering?

Advanced product filtering means customers can narrow down your search to a set of products that best suit their needs. This is a valuable feature for online stores with a wide assortment of positions.

How to avoid over product filtering?

The best way to avoid over-filtering is to optimize your filter search options. This may involve a deep analysis of user search queries and building a faceted structure.

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