There are five major types of eCommerce filters. They include a price range, user reviews, product color, brand, and size. Other types depend on your product range and customer search behavior.
If you only sell a few types of products, like different levels of memberships, filters aren’t a necessity. In most other cases, they provide the following:
All major website builders, including Shopify and WordPress, allow setting filters via plugins. Consult your provider’s support page for instructions on adding this feature.
If you allow customers to aimlessly browse your store, they won’t convert. A way to remedy this is to optimize your eCommerce search filters.
Both facets and filters are a type of search that allows selecting items that fit certain criteria. The major difference between them is that facets are more complex and can change during the search. For example, if you choose shoes as a category, the next set of search options will also include available brands.
Advanced product filtering means customers can narrow down your search to a set of products that best suit their needs. This is a valuable feature for online stores with a wide assortment of positions.
The best way to avoid over-filtering is to optimize your filter search options. This may involve a deep analysis of user search queries and building a faceted structure.
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