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Voice Search

What Is Voice Search?

Voice search is a type of technology that enables users to look for information with the help of verbal commands. It’s possible thanks to speech recognition. Quick examples of apps that provide such service are Google Voice Search, Cortana, and Siri.

How Does Voice Search Work In eCommerce?

Imagine a user asks a voice assistant a question like “where can I find a black faux leather jacket.” The app then turns the query into text and analyzes it to identify a command. Finally, it connects to external resources to find relevant information and translates it into a human-readable format.

What Is Voice Search Optimization?

Voice SEO is the practice of adapting content to improve your ranking when an assistant looks for information. Its goal is to ensure that your pages can answer a verbal query.

Why Is Voice Search Important For eCommerce?

Over 70% of smart device users prefer audio over typing. In addition to that, more than half of American consumers use it to shop online. But it’s not only statistics that make voice search website enablement an essential part of modernizing eCommerce:

  • Personalization – an assistant can offer recommendations based on previous voice searching behavior.
  • Efficiency – less time and effort to ask a question and get results. Partially because consumers can do this alongside other tasks.
  • Machine learning – digital assistants analyze consumer preferences to offer better results.

How To Build A Voice Search Optimization Strategy?

Here are a few steps you can take to optimize your voice commerce strategy:

  • Prioritize questions and long-tailed keywords instead of simple phrases.
  • Optimize the page load speed.
  • Take a mobile-first and responsive design approach.
  • Create a detailed FAQ page.

What Are The Challenges Of Voice Commerce?

The biggest challenge is that voice recognition isn’t a perfect technology. For this reason, assistants may not always understand the queries. Another roadblock is that many users are concerned for their privacy. And finally, not all users know how to voice shop.

FAQ about Voice Search

What makes voice search different from traditional search?

The key difference is that in voice search, people use natural language and full questions. Instead, in traditional search, consumers are more used to keywords and phrases.

What eCommerce companies use voice search?

Brands like Johnny Walker, Domino’s, and Burger King user voice search SEO to create better engagement with customers.

How to optimize product content for voice search?

If you want to add voice search to your SEO strategy, a good course of action is making your content simple to read and understand. This may involve optimizing the language to a 9th grade level and keeping the sentences short.

 

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