Imagine a user asks a voice assistant a question like “where can I find a black faux leather jacket.” The app then turns the query into text and analyzes it to identify a command. Finally, it connects to external resources to find relevant information and translates it into a human-readable format.
Voice SEO is the practice of adapting content to improve your ranking when an assistant looks for information. Its goal is to ensure that your pages can answer a verbal query.
Over 70% of smart device users prefer audio over typing. In addition to that, more than half of American consumers use it to shop online. But it’s not only statistics that make voice search website enablement an essential part of modernizing eCommerce:
Here are a few steps you can take to optimize your voice commerce strategy:
The biggest challenge is that voice recognition isn’t a perfect technology. For this reason, assistants may not always understand the queries. Another roadblock is that many users are concerned for their privacy. And finally, not all users know how to voice shop.
The key difference is that in voice search, people use natural language and full questions. Instead, in traditional search, consumers are more used to keywords and phrases.
Brands like Johnny Walker, Domino’s, and Burger King user voice search SEO to create better engagement with customers.
If you want to add voice search to your SEO strategy, a good course of action is making your content simple to read and understand. This may involve optimizing the language to a 9th grade level and keeping the sentences short.
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