There are several suggestions that can improve the feature for any web store:
Allowing customers to save products for future reference offers the following benefits to online stores:
All major website builders like Shopify and WordPress offer apps, widgets, and plugins that allow you to add the feature to your shop.
For example, if you go to Shopify’s app store, you can find several wishlist creator apps. Each has a demo preview for you to make sure it supports the best practices highlighted above.
Shoppers often use wishlists for items they intend to buy on a certain occasion. For example, it can be a collection of Christmas gifts. Or indeed a list of things they want for their birthday, so they can share it with family and friends.
Another way is itemizing the products they’re interested in but would rather wait for a discount. A good eshop wishlist will send a notification when a list item is on sale.
The main challenge is forgetfulness. Buyers frequently get distracted and forget what items they put on the list, or that they have one at all.
Another issue is that wishlists delay the time to purchase. Customers may check on their lists and price changes, but never actually buy anything.
There’s no secret maximum wishlist size. However, the more positions you allow, the more space customers have for unfinished purchases.
A wishlist is more convenient for saving products that may be out of stock, or you want to buy on a special occasion. Keeping products in the shopping cart only works for a little while to delay a purchase.
Other people can only see your wishlist if you share it and make it public.
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