A passionate B2B marketing professional with solid expertise in integrated marketing communications, go-to-market strategy, and analytics, driven by marketing meaningful products to the world.
How does telling stories fit into eCommerce? Find out essential information about what a product story is and how you can implement it in your product pages.
Personalization in eCommerce is one of the key factors that boost customer engagement and your profits. Find out what tactics to use to achieve it.
Understanding the most common eCommerce laws and data regulations and how to overcome the challenges they present.
Expanding to international markets can be daunting. This product information checklist will help simplify the process and position you for success.
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What are product attributes and how do they affect the success of your eCommerce business? Find out more about the types of attributes and how to optimize them.
Need a PIM system, but don’t know where to start and how to choose one? Check out our guide on the steps of a good PIM strategy.
Understand why the shopping cart abandonment rate is increasing in your store. Leverage this guide for practical solutions to this problem.
Explore how a Product Data Governance Framework boosts B2B eCommerce - improving data accuracy and ensuring compliance.