Back to Blog
Margo Sakova
Written by
Margo Sakova
Marketing Manager at Influ2
CONTENTS
content optimization eCommerce Strategy product feed

5 Tips On Optimizing Your Product Feed For Increased Profit And Sales

4 min read
January 12, 2021

The competition in the online market is tighter than ever. With almost 2.05 billion digital shoppers around the world, many businesses have started selling their products online. As a result, you have more competitors vying for your customers’ attention. It is high time you focus on your product feed optimization, so your product can stand out from the rest.

product feed contains all your products’ information. Online marketing channels such as Amazon, Google, and Facebook use this information to display your products in their listings or serve your ads to the right audience. A fully optimized product feed means your products can appear more during customer searches.

With that, here are some tips on how you can optimize your product feed for increased profit and sales.

1. Improve Data Management

Data management plays a crucial part in optimizing your product feed. You must make sure that it is accurate and regularly updated to avoid issues in the long run. Marketing channels such as Amazon and Google use it to determine how, when, and where to display your products or ads in their listings. Without proper data management, your products might end up getting overrun by your competitors.

One of the benefits of product data management is that it allows you to retrieve or change any information regarding your product with ease. You can fill up all necessary data fields that your marketing channel requires. Using product information management software can make this task easier and more effective. It can automate certain tasks such as monitoring inventory, verifying product information, and updating your feed for any changes. This way, you can focus on sales.

2. Work on Your Product Title

One of the components of product data management is your product title. It is a determining factor on how searchable your product is. For one, it should tell your customers what your product is. But most importantly, it must contain relevant keywords that match up with what your customers usually use during their searches.

Very lengthy titles can push your product further down the listings. At the same time, you need to be as detailed as possible with your title to increase the chances of capturing relevant traffic. You can do this by including product attributes such as product type, brand, color, or size to the tile.

3. Use Keywords in the Description

The next element you need to optimize in your product feed is its description. While an effective product title brings in the clicks, a great description will convert your traffic into sales and profits. Most shopping search results include a short supplementary text under your product title. Use this opportunity to convince your customers why they need to buy your product.

Just like your product title, your descriptions need to be succinct and relevant. Once again, you will need to incorporate the right keywords to make sure your product will show up during searches. You can reuse the details in your product title to craft a compelling copy of your product.

4. Choose the Right Product Image

Text is not the only thing you need to focus on. Your product image can also impact your product feed. It commands your customers’ attention and shows what your product looks like. In this case, it is less about capturing search relevance and more about capturing your customers’ interest.

Use great quality photos to boost your brand’s credibility. Your images should also show off your brand as it is instead to avoid misleading your customers. Depending on your marketing channel, it might also be a good idea to provide several photos of your product at different angles. You can also use your image to perpetuate your brand’s identity. This way, you can leave lasting impressions on all your customers.

5. Label Your Products Accordingly

When you go inside a physical store, items are usually grouped together according to their categories or types. Household items are usually in one aisle, while food is in another. Women’s clothing is on one side, while men’s clothing is on the other. Online marketing channels also use this method to make it easier for consumers to find whatever products they are looking for.

It only follows that you label your products accordingly. This can make your products come up in related searches even when your buyers aren’t necessarily looking for your product in the first place. Meanwhile, using the wrong labels can break your customers’ trust in your brand. To make sure that you are labeling all your products correctly, FinancesOnline offers a list of eCommerce software platforms that can assist you with the task.

Optimize Product Feed to Stand Out

The digital market is at its peak. With more consumers sucked into online shopping, many businesses are diving headfirst into eCommerce. The competition is tighter than ever.

Therefore, you need to optimize your product feed no matter the priority. An optimized product feed can help your product stand out from the rest. It will make sure that it appears in your customers’ searches and related listings. If done right, you can even convert these clicks and traffic into purchases, increasing your profit and sales in the process.

Ask About Optimization Of Product Feed Management

 

Margo Sakova
Written by Margo Sakova
Marketing Manager at Influ2
Margo Sakova is a Digital marketing professional with 7 years of experience. Skilled in market research & analysis, marketing funnel optimization, and content marketing.

View Other Terms

eCommerce Tech Stack
10 min read
eCommerce Strategy

eCommerce Technology Stack: Retail VS Manufacturer Tech Instruments

How to build a perfectly fitting eCommerce technology stack for retail or manufacturing purposes? Here is a cheat sheet with relevant tools and pro tips.

Read more
What Is eCommerce Ecosystem?
10 min read
eCommerce Strategy

How To Build A Successful eCommerce Ecosystem & Partnerships

In order to grow, it is important for a business to have a single platform for all market participants. Learn how to build an eCommerce ecosystem for a sharp competitive edge.

Read more
SME eCommerce
10 min read
eCommerce Strategy

B2B eCommerce SME Growth: Connecting To Marketplaces

Learn how small and medium B2B eCommerce enterprises can drive growth and reach out to a larger customer audience by harnessing international B2B marketplaces.

Read more
Back To School Sales Tips
9 min read
eCommerce Strategy

TOP 5 Back To School Sales Hacks To Increase Sales

Getting ready for the back to school sales can be difficult, but Gepard PIM's software can really take the stress out of routine work with product content.

Read more
What Are Some Product Fulfillment Hacks?
7 min read
eCommerce Strategy

7 Product Fulfillment Hacks That eCommerce Owners Should Apply In 2022

Explore the best product fulfillment tips for eCommerce store owners to meet customer expectations and grow your business.

Read more
Why Use Multiple Taxonomies?
9 min read
Product Information Management

Employ Multiple Product Taxonomies: The Key To eCommerce Success

Find out how employing multiple taxonomies can boost your team's productivity, help you stay ahead of the competition, and so much more.

Read more
eCommerce Video Marketing
7 min read
eCommerce Strategy

7 Best Examples Of eCommerce Product Video Marketing

Read about the importance and benefits of product video marketing for online sales, and learn the best practices from famous brands.

Read more
How To Reduce Customer Churn?
7 min read
eCommerce Strategy

How To Reduce Customer Churn And Improve Customer Retention Rate

How do you prevent customer churn and retain more consumers? Learn more about the churn metric and ways of keeping more people in your client base.

Read more
eCommerce Strategies For Uncertainty Times
8 min read
eCommerce Strategy

The Best eCommerce Strategies In Times Of Uncertainty

Learn how your online company can survive in the precarious times of uncertainty by revamping its eCommerce strategies and leveraging specialized software.

Read more
How To Build An eCommerce Brand?
7 min read
eCommerce Strategy

How To Build A Strong eCommerce Brand

Read how to build a strong eCommerce brand and explore the components of a successful online sales business.

Read more
eCommerce Tech Stack
10 min read
eCommerce Strategy

eCommerce Technology Stack: Retail VS Manufacturer Tech Instruments

How to build a perfectly fitting eCommerce technology stack for retail or manufacturing purposes? Here is a cheat sheet with relevant tools and pro tips.

Read more
What Is eCommerce Ecosystem?
10 min read
eCommerce Strategy

How To Build A Successful eCommerce Ecosystem & Partnerships

In order to grow, it is important for a business to have a single platform for all market participants. Learn how to build an eCommerce ecosystem for a sharp competitive edge.

Read more
SME eCommerce
10 min read
eCommerce Strategy

B2B eCommerce SME Growth: Connecting To Marketplaces

Learn how small and medium B2B eCommerce enterprises can drive growth and reach out to a larger customer audience by harnessing international B2B marketplaces.

Read more
Back To School Sales Tips
9 min read
eCommerce Strategy

TOP 5 Back To School Sales Hacks To Increase Sales

Getting ready for the back to school sales can be difficult, but Gepard PIM's software can really take the stress out of routine work with product content.

Read more
What Are Some Product Fulfillment Hacks?
7 min read
eCommerce Strategy

7 Product Fulfillment Hacks That eCommerce Owners Should Apply In 2022

Explore the best product fulfillment tips for eCommerce store owners to meet customer expectations and grow your business.

Read more
Why Use Multiple Taxonomies?
9 min read
Product Information Management

Employ Multiple Product Taxonomies: The Key To eCommerce Success

Find out how employing multiple taxonomies can boost your team's productivity, help you stay ahead of the competition, and so much more.

Read more
eCommerce Video Marketing
7 min read
eCommerce Strategy

7 Best Examples Of eCommerce Product Video Marketing

Read about the importance and benefits of product video marketing for online sales, and learn the best practices from famous brands.

Read more
How To Reduce Customer Churn?
7 min read
eCommerce Strategy

How To Reduce Customer Churn And Improve Customer Retention Rate

How do you prevent customer churn and retain more consumers? Learn more about the churn metric and ways of keeping more people in your client base.

Read more
eCommerce Strategies For Uncertainty Times
8 min read
eCommerce Strategy

The Best eCommerce Strategies In Times Of Uncertainty

Learn how your online company can survive in the precarious times of uncertainty by revamping its eCommerce strategies and leveraging specialized software.

Read more
How To Build An eCommerce Brand?
7 min read
eCommerce Strategy

How To Build A Strong eCommerce Brand

Read how to build a strong eCommerce brand and explore the components of a successful online sales business.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success