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Sofia Kondrat - Talented Content Manager At Gepard PIM
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Sofia Kondrat
Content Manager at Gepard
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eCommerce eCommerce Strategy product experience

The Evolution And Beyond: Exploring The Future Of Mobile Commerce

4 min read
Published: August 31, 2023

Think about the most recent time you made an online purchase. Chances are, you did it using your smartphone. Mobile commerce is revolutionizing the world of online shopping, and if you don’t invest in developing this sales channel, you could miss out on significant opportunities, leaving you one step behind your competitors.

Curious about the technologies shaping the future of mobile commerce? Interested in upcoming trends in m commerce? Wondering what the latest statistics reveal? You’ll find all the answers in today’s article.

What Is Mobile Commerce?

Mobile commerce (often referred to as m-commerce) is a process that involves buying and selling goods and services through wireless mobile devices like smartphones and tablets.

Future of Mobile Commerce – Statistical Perspective

Currently, the mobile commerce market is undergoing a significant surge. Let’s delve into the most recent statistics, providing valuable insights that can guide us in forming conclusions about the future of mobile commerce.

  • By the close of 2022, the m-commerce market had surged to a staggering volume of 3.5 trillion US dollars.
  • 77% of adults in the United States possess a smartphone, while 53% have a tablet, indicating a substantial pool of potential customers for mobile commerce.
  • The proportion of mobile eCommerce within the broader eCommerce landscape has shown consistent growth, rising from a mere 56% in 2018 to a projected 62% by 2027. This trend indicates that optimizing mobile commerce platforms is crucial, as an increasing majority of online shopping will be done through mobile devices.
  • As US consumers spend ~ 3 hours 30 mins on their phones and tablets – mobile eCommerce sales are poised to grow further.
  • In 2022, digital wallets constituted approximately 50% of all global eCommerce payment transactions, solidifying their position as the predominant online payment method worldwide.
  • Over the past six months, a remarkable 79% of smartphone users have completed online purchases through their mobile devices.
  • Almost half of Americans, accounting for 49%, have utilized shopping apps to compare prices.
  • Anticipated for 2024, the United States is projected to have over 187 million mobile shoppers, surpassing this significant milestone.
  • Currently, 58% of Google searches are conducted on mobile devices, a substantial increase from just five years ago when the figure stood at nearly half of that, at 34%.
  • An impressive 88% of consumers, after searching for a local business on their mobile device, either call or physically visit that business within the following 24 hours.
  • During the first quarter of 2023, mobile devices accounted for 58.33% of the total global web traffic.
These statistics paint a clear picture of the growing significance of mobile commerce. With a substantial percentage of adults in the United States owning smartphones and the proportion of mobile eCommerce steadily on the rise, optimizing mobile commerce platforms is no longer an option but a necessity.
Cyril Dorogan Gepard PIM E-Commerce Consultant
Cyril Dorogan
CCO at Gepard

Additionally, the prevalence of digital wallets, the increasing use of shopping apps for price comparisons, and the projected growth in mobile shoppers emphasize the need for retailers to prioritize mobile strategies to stay competitive in an ever-evolving market.

Key Technologies Shaping the Mobile Commerce Future

When considering the future of mobile commerce, technology emerges as a pivotal factor. Let’s delve into a list of technologies set to exert a direct influence on the trajectory of mobile commerce.

#1. Artificial Intelligence (AI)

AI plays a transformative role in the future of mobile commerce, enabling highly personalized shopping experiences. Through sophisticated algorithms, AI analyzes user data to offer tailored product recommendations, enhancing customer satisfaction and driving sales.

Secondly, chatbots and virtual assistants, powered by AI, provide immediate customer support, answer product-related queries, and facilitate seamless transactions, significantly improving the overall mobile shopping experience.

Additional, AI-driven data analytics not only fine-tune marketing strategies but also help retailers understand consumer behavior, enabling them to optimize mobile commerce platforms and stay competitive in this rapidly evolving landscape.

#2. Augmented Reality (AR) and Virtual Reality (VR)

Augmented Reality (AR) and Virtual Reality (VR) are set to profoundly impact the future of mobile commerce. AR enables virtual product try-ons and interactive shopping experiences, while VR immerses users in virtual storefronts, enhancing engagement and decision-making. These technologies promise to redefine how consumers interact with products and brands in the mobile commerce landscape.

#3. Blockchain

By offering transparent and secure transaction records, it enhances payment security, reduces the risk of fraud, and instills greater trust among consumers. As blockchain continues to evolve, it will likely play an increasingly critical role in securing and streamlining mobile commerce transactions, benefitting both businesses and shoppers.

#4. Mobile Wallets

With the convenience and security features of mobile wallets, they have already become the go-to method for online payments, making transactions quick and hassle-free. As mobile wallets continue to evolve and expand, they are poised to further simplify the shopping experience, driving the growth of mobile commerce.

#5. Progressive Web Apps (PWAs)

Progressive Web Apps offer a hybrid experience, combining the best of web and mobile apps, resulting in fast loading times and a seamless user experience. PWAs are increasingly popular among retailers due to their ability to provide customers with the convenience of mobile apps without requiring downloads, making them a significant driver of mobile commerce growth in the years to come.

#6. 5G Technology

Its faster download and upload speeds will significantly enhance the performance, enabling smoother video streaming, quicker page loading, and improved overall user experiences. As 5G networks become more widespread, mobile commerce is expected to flourish, offering customers even more immersive and efficient shopping experiences.

#7. Voice Commerce

With voice-activated assistants like Siri, Alexa, and Google Assistant becoming increasingly integrated into mobile shopping experiences, users can make purchases, check product availability, and receive recommendations using voice commands. This technology simplifies the shopping process, making it more accessible and convenient for consumers, and is expected to drive significant growth in mobile commerce.

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#8. Internet of Things (IoT)

IoT devices, including smart home devices, wearables, and connected vehicles, are creating new opportunities for mobile commerce interactions and transactions. As these devices become more integrated into the mobile commerce landscape, they will offer customers unique and convenient ways to shop, further expanding the reach and capabilities of mobile commerce in the coming years.

#9. PIM Software

Centralizing and streamlining product information across various channels, ensures consistent and accurate data presentation, enhancing the customer experience. PIM solution empowers businesses to efficiently manage their mobile commerce platforms, bolstering sales, customer trust, and overall competitiveness.

Conclusion

The future of mobile commerce is an exciting frontier with remarkable potential. With a clear shift toward mobile shopping and the constant evolution of technology, businesses must adapt and innovate to stay competitive. The statistics we’ve explored paint a compelling picture of the opportunities that m-commerce presents.

Tools, mentioned before, not only enhance the user experience but also streamline operations and enable businesses to stay ahead of the curve.

If you’re eager to unlock the full potential of m commerce and stay ahead in this ever-evolving market, it’s time to explore the power of PIM solution.

Sofia Kondrat - Talented Content Manager At Gepard PIM
Written by Sofia Kondrat
Content Manager at Gepard
Sofiia Kondrat is an experienced content writer and content manager, passionate about creating high-quality, engaging content that resonates with readers. With a keen eye for detail and a deep understanding of industry trends, Sofiia is dedicated to producing informative, well-researched content that helps businesses stay ahead of the curve. When she's not writing, you can find her doing music & singing, exploring the great outdoors, or planning her next travel adventure.

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