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Sofia Kondrat - Talented Content Manager At Gepard PIM
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Sofia Kondrat
Content Manager at Gepard
Cyril Dorogan Gepard PIM E-Commerce Consultant
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15 Facts About eCommerce That Leave You Open-Mouthed

6 min read
Published: August 9, 2023
Updated: January 26, 2024

The world of eCommerce is constantly evolving, and it’s no surprise that this digital marketplace has experienced remarkable growth and transformation. In this article, we will explore 15 intriguing facts about eCommerce that will leave you astonished and eager to learn more. From hyper-personalization and rapid growth to emerging technologies and changing consumer behavior, the eCommerce industry has a lot to offer. Let’s delve into these facts and statistics that shed light on the dynamic nature of eCommerce in the year 2023.

#1: Hyper Personalization

Hyper personalization stands as one of the paramount drivers of eCommerce success, revolutionizing the way online retailers engage with their customers. Leveraging sophisticated algorithms and data analytics, businesses are now equipped to deliver uniquely tailored experiences to individual consumers.

Remember that hyper personalization relies not only on digital fingerprinting (which incorporates owned demographic, purchase, and interaction data) but it also rests on a solid foundation of understanding your core segments and their different needs. The best hyper personalized experiences are served from a combination of these two sources of knowing a customer. This blend of digital acumen and profound customer insight magnifies the efficacy of personalized strategies. Yates Jarvis (Linkedin), CEO and founder of a leading online eCommerce marketing consultancy.

A compelling study conducted by Epsilon unveils the astonishing fact that a staggering 80% of consumers are significantly more inclined to make a purchase when brands offer personalized experiences. This shift towards personalized engagement has proven to be a game-changer in enhancing customer satisfaction and fostering unwavering loyalty, inevitably leading to a substantial boost in revenue and market share for forward-thinking businesses that embrace this approach.

#2: Rapid Growth

eCommerce has witnessed explosive growth in recent years, becoming a dominant force in the retail industry. In 2020, global online retail sales amounted to a staggering $4.28 trillion, and this number is projected to reach an astounding $5.4 trillion by 2022 (Statista). The convenience, accessibility, and diverse product offerings of online stores have played a pivotal role in this rapid expansion. Consumers’ growing preference for online shopping, coupled with technological advancements, has created a thriving digital marketplace. As eCommerce continues to evolve, businesses must embrace innovative strategies to tap into this immense potential and carve their path to success in this dynamic and ever-growing industry.

#3: Rising Influence of Social Media

The rising influence of social media in eCommerce cannot be underestimated. Social media platforms have evolved into potent marketing tools for businesses, as evidenced by the fact that around 55% of online shoppers have made direct purchases through these platforms (BigCommerce). The integration of shopping features on popular platforms like Instagram and Facebook empowers brands to access a vast and diverse audience, enabling them to drive sales through targeted advertising and captivating content. With the ability to engage with customers in real-time, build brand loyalty, and leverage user-generated content, social media has become an indispensable channel for eCommerce success.

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#4: Artificial Intelligence

Artificial Intelligence (AI) is revolutionizing the eCommerce industry, empowering retailers to optimize their operations and enhance customer experiences. AI-powered chatbots are becoming integral to providing instant and efficient customer support, resolving queries, and guiding users through the buying process. Furthermore, AI algorithms analyze vast amounts of customer data, enabling businesses to predict preferences and deliver hyper-personalized recommendations, ultimately boosting customer satisfaction and loyalty. As the technology continues to advance, the AI in the retail market is projected to soar, reaching an estimated value of $19.9 billion by 2025, solidifying its pivotal role in shaping the future of eCommerce (BusinessWire).

#5: eCommerce and Environment

While eCommerce offers convenience, it also bears a significant environmental impact. The surge in online shopping has led to an increase in carbon emissions and packaging waste due to the higher demand for deliveries. Nevertheless, eCommerce companies are becoming increasingly conscious of their environmental responsibility and are taking measures to mitigate their ecological footprint. A notable example is Amazon, which has pledged to achieve net-zero carbon emissions by 2040 and transition to 100% renewable energy usage by 2025 (Amazon Sustainability). Such initiatives are crucial in promoting sustainability and ensuring that the eCommerce industry evolves in an environmentally responsible manner.

#6: Cybersecurity Threats

The rapid growth of eCommerce has inevitably attracted the attention of cybercriminals seeking to exploit vulnerabilities in online systems. Consequently, data breaches and identity theft have become significant and alarming concerns for businesses and consumers alike. To combat these threats, eCommerce companies are making substantial investments in advanced cybersecurity measures to safeguard their customers’ sensitive information and maintain their reputation in the market. As a testament to the gravity of the issue, cybersecurity spending is projected to soar to an estimated $170.4 billion globally by 2022, highlighting the critical importance of fortifying digital defenses to ensure a secure and trustworthy online shopping environment (Statista).

#7: Voice Shopping

Voice shopping has transformed the eCommerce landscape with the advent of voice-controlled virtual assistants like Amazon’s Alexa and Google Assistant. These smart devices have revolutionized the way consumers shop, allowing them to make purchases through simple voice commands. In 2020, voice commerce sales in the United States reached an impressive $2.1 billion, and this figure is projected to soar to a staggering $40 billion by 2022 (OC&C Strategy Consultants). Recognizing the immense potential of this technology, brands are actively optimizing their product listings to cater to voice search queries, aiming to capitalize on this emerging market and enhance the shopping experience for voice-enabled consumers.

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#8: Cross-Border eCommerce

The rise of cross-border eCommerce has revolutionized the way consumers shop, enabling them to access products from international retailers with unparalleled ease and convenience. In 2020, cross-border sales reached a staggering $412.79 billion, and this number is expected to soar to $627.94 billion by 2022 (eMarketer). This immense growth signifies the tremendous potential for businesses to tap into global markets and reach a broader audience. However, such expansion also brings about unique challenges, including navigating complex logistical and regulatory landscapes. Successful ventures into foreign territories demand careful planning, strategic partnerships, and a deep understanding of cultural nuances to establish a firm footing in the international eCommerce arena.

#9: AR and VR in eCommerce

Augmented Reality (AR) and Virtual Reality (VR) technologies are transforming the online shopping experience. Customers can virtually try on products before making a purchase, leading to increased confidence and reduced return rates. By 2023, the global AR and VR market in eCommerce is estimated to reach $18.8 billion (PR Newswire).

#10: Loyalty Programs

eCommerce businesses are leveraging the power of loyalty programs as a strategic tool to retain customers and encourage repeat purchases. Recent studies reveal that an impressive 77% of consumers actively participate in at least one loyalty program (Bond). These programs are designed to go beyond conventional marketing tactics, offering exclusive discounts, attractive rewards, and personalized offers that create a sense of appreciation and value for customers. As a result, loyalty programs play a pivotal role in fostering long-term brand loyalty and heightened customer engagement, allowing businesses to establish strong connections with their audience and drive sustained growth in the competitive eCommerce landscape.

#11: Live Streaming Shopping

Live streaming shopping, also referred to as live commerce, continues to experience explosive growth, particularly in Asian markets, as of 2023. The concept involves hosts presenting various products, engaging with their audience in real-time, and providing exclusive limited-time offers. According to the latest data from 2023, live streaming shopping in China has achieved remarkable sales figures, far surpassing previous records.

Seamlessly fusing entertainment and retail, this trend transcends traditional shopping by offering immersive, real-time interactions that resonate with today’s digital-savvy consumers. As brands harness the power of Live Streaming Shopping, they harness not only products but experiences, fostering an unparalleled connection that propels this trend to reshape the future of online retail.
Sergey Shvets
Sergii Shvets
Founder & CEO at Gepard

#12: New Payment Options

The eCommerce industry has witnessed a proliferation of innovative payment options beyond traditional credit cards. Mobile wallets, cryptocurrencies, and buy now, pay later (BNPL) services are gaining traction among consumers. In the US, BNPL transactions are projected to reach $680 billion by 2025 (CB Insights).

#13: Customer Service

Excellent customer service is a crucial aspect of eCommerce success. Online shoppers, who are increasingly discerning and time-conscious, expect fast and efficient support throughout their purchasing journey. A survey conducted by American Express revealed that 78% of consumers would continue doing business with a company that provides excellent customer service. To meet these expectations, eCommerce businesses are proactively investing in advanced technologies, such as AI-powered chatbots, intuitive self-service portals, and round-the-clock support systems. These tools not only streamline customer interactions but also provide personalized assistance, enhancing the overall shopping experience and fostering brand loyalty in a highly competitive digital marketplace.

#14: Fast Shipping

As of 2023, prompt delivery continues to be a critical competitive advantage in the eCommerce industry. Same-day and next-day delivery options have solidified their position as the standard for many retailers, catering to the ever-growing demands of online shoppers. According to a recent study by Statista in 2023 (Statista 2023 report), the percentage of online shoppers in the US willing to abandon a shopping cart due to the unavailability of same-day delivery has increased compared to the 2020 data. Companies are now putting even more effort into optimizing their supply chains and establishing strategic partnerships with logistics providers to fulfill this escalating demand for speedy deliveries.

#15: New Generation Of Buyers

The rise of Generation Z as a significant consumer demographic is shaping eCommerce trends. Gen Z, born between 1997 and 2012, prefers authentic and socially responsible brands. They heavily rely on social media for product discovery and seek seamless shopping experiences across multiple channels.


The eCommerce industry continues to evolve rapidly, presenting both challenges and opportunities for businesses. Hyper personalization, rapid growth, and the influence of social media are driving forces behind its success. At the same time, artificial intelligence, cybersecurity threats, and environmental concerns require careful consideration. Businesses need to adopt innovative strategies to cater to the new generation of buyers and leverage technologies like AR, VR, and voice shopping to stay ahead in the digital marketplace. By embracing these facts and insights, companies can adapt and thrive in this dynamic landscape, achieving sustainable eCommerce growth and success.

Sofia Kondrat - Talented Content Manager At Gepard PIM
Written by Sofia Kondrat
Content Manager at Gepard
Sofiia Kondrat is an experienced content writer and content manager, passionate about creating high-quality, engaging content that resonates with readers. With a keen eye for detail and a deep understanding of industry trends, Sofiia is dedicated to producing informative, well-researched content that helps businesses stay ahead of the curve. When she's not writing, you can find her doing music & singing, exploring the great outdoors, or planning her next travel adventure.

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