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Maryna Tarasenko
Written by
Maryna Tarasenko
Digital Marketing Strategist
eCommerce Shopify Shopify Connector

Shopify Connector: Seamless eCommerce Integrations For Your Business

6 min read
Published: September 14, 2021
Updated: February 9, 2023

If your webshop is based on Shopify and you would like to automate data flows or integrate it with your business ecosystem, then the Gepard Shopify connector is the right choice for you. This eCommerce solution will easily automate the product data delivery workflow across different third-party platforms and apps. Learn what is Shopify integration, find out about its functionality, and how automation can scale your business.

What Is A Shopify Connector? 

Gepard Shopify Connector is an automation tool that allows you to link and incorporate Shopify data with any eCommerce application. It enables you to synchronize customer information, product data, inventory, shipping & price details between your Shopify e-store and other business software, for example, the PIM system. Shopify integrations automate data-related eCommerce tasks, reduce data errors, and optimize business workflows.

How Shopify Connector Works 

With the Shopify visual workflow, you can automate tasks in a matter of minutes and stop wasting time on development resources and building third-party solutions.

Shopify connectors are created through the platform’s app extensions within the Shopify workflow that include such components as a trigger, condition, and action.


The first step in creating a Shopify connector is building a trigger, which is an event that kicks off a Shopify workflow. Anything that happens in your shop or application can be a trigger (e.g. A new customer purchased something in your online store).


The next step is setting a condition that defines whether an action will be taken and if a Shopify workflow should run (e.g. A condition is to check if the client has made a purchase).


Action concludes Shopify workflow by making a change in your shop or application if the conditions are fulfilled (e.g. If the client has made a purchase, then we initiate the change of the items number in the stock and update the data in the seller’s PIM/ERP system that is integrated with Shopify-based webshop).

How To Send Product Content To Shopify

What is Shopify API 

Shopify product API is an instrument that gives software providers access to the data from Shopify online stores and allows them to use this data for their purposes. Simply put, the Shopify API is like a messenger that accepts the requests, gives the system commands on what you want to do, and then responds back to you.

How Do I Integrate API in Shopify?

Integrating Shopify API means linking any of your business applications with the Shopify platform. For this purpose, Shopify offers Flow’s automation platform, where you can automate workflows, build Shopify API connector, create different workflow components, make changes and modifications of the created workflow.

Types of Shopify API

1. Admin API. The central part of Shopify is accessible through GraphQL and REST. This API provides product and customer information, data on orders, product listings, orders fulfillment, and more.

2. Storefront API. Helps to customize and add Shopify buying experience to any non-Shopify places where your customers can be: applications, websites, video games.

3. Partner API. With this API type, Shopify Partners can automate their front and back-office operations by accessing the data from Partner Dashboard.

4. Payment Apps API. This API gives you access to data used for payment configuration. It helps you to sort out payments, refunds, and void sessions.

5. Ping API. Used to send messages to the Ping Shopify Connector app. It authorizes you for centralizing your business chats from SMS and other messaging applications like Facebook Messenger.

Who can use Shopify API

Shopify API Connector provides Shopify retailers with the necessary data to launch new products and services and keep a track of their performance. What is even more important is that retailers can automate data push from the third parties (suppliers or content providers) to their Shopify-based webshop to keep their product data enriched and regularly updated.

For experts and developers, it helps to create applications and earn from transactions happening in the Shopify development store.  For designers, Shopify integrations help to improve the quality of application graphics and layout elements, as well as to create easier navigation and interface.

Shopify connectors reduce data delays and empower better interaction between clients and business owners.

Examples of using Shopify API for products 

Managing product costs. You can use Shopify Admin API to record product pricing options, keep an eye on profit margins, gross profit, and track product performance. Also, with Admin API you can use product bulk editor to bulk update product costs.

Managing product inventory. Shopify product API helps you manage and update your inventory resources at a particular location. It is especially useful if products are stocked at different locations.

Managing product data. GraphQL Admin API can be used to handle different types of information related to retailer’s products. With the help of Storefront API, you can restore products’ data and show it on a custom storefront. API helps you check if product data is ready to be displayed, update, reorder or delete media objects.

Managing product status: Shopify API can help you to identify, filter, and organize products with the help of their status (draft, active or archived). It makes your product inventory more organized and clutter-free, while all the product information is saved.

Managing variant product data. Shopify GraphQL API you can add media objects to different product options. Create a product, show its variants, and link media objects to them. Seamlessly create variants of a product that comes in more than one option and administer the inventory for each variant.

About Gepard Shopify Connector

Gepard is a PIM solution with advanced product data syndication features that enables brands & retailers to simplify their operations with product data and automate most of their efforts.

Recently, we had received many inquiries from our customers connected with product data synchronization to their webshops on Shopify, that’s why we developed Gepard Shopify Connector. Currently, we can successfully work with existing Shopify APIs and instantly onboard new versions as soon as they are released.

Gepard Shopify Connector solves retailers challenges with product data syndication:

  • Integration with content providers;
  • Pulling products list;
  • Price & Stock regular update;
  • Mapping the raw data to a required model;
  • Dynamic creation of collections.

Also, it is very easy to tackle the custom issue you may have faced while trying to synchronize the work of various eCommerce platforms.

How Shopify Connector WorksHere is how the Gepard Shopify Connector works:

1. Trigger: The new product has been added to the retailer’s catalog or it has been updated in the content provider base.

2. Condition: Make a request to the content provider base to check whether there are new product data for this particular product.

3. Action: Withdraw product data → adjust data structure to the required data model by the retailer with the help of Gepard built-in mapping algorithms → product data auto-push to Shopify-based webshop and further regular updates.

What is more, with the help of Gepard Shopify Connector it is now possible to build pipelines that are triggered through several API requests. Basically, for sellers, it means that we can aggregate all Shopify-based actions and set up sequences that require minimal involvement from the client’s side.

To give an example, using Gepard Shopify Connector let us make a list of purchases that buyers made via the seller’s webshop and update the amount of stock in the seller’s PIM system. After that, the Gepard system sends a request to the delivery service to make an order, then a consignment note is automatically generated and forwarded to the buyer. Such eCommerce automation flows help retailers avoid spending lots of time on routine tasks and enables better customer service.

Enhance Your Shopify Experience With Gepard 

Do you work with numerous suppliers that send you product data in their own format and you spend endless hours adjusting product feeds manually to your Shopify-based store data model? Or maybe you collaborate with different content providers and struggle with direct product data push to your e-store? Then, it is a perfect moment to stop wasting your time on routine tasks and apply modern technology to increase your eCommerce team productivity.

Gepard Shopify Connector empowers Shopify sellers to easily integrate product feeds from various content providers and deliver them directly to webshops. Shopify-based shop owners can improve operational efficiency by 75% and avoid errors that happen in 90% of cases during the manual content exchange.

Empower to greater opportunities with Gepard – book your personalized demo now.

Push Product Data To Shopify

Maryna Tarasenko
Written by Maryna Tarasenko
Digital Marketing Strategist
A passionate B2B marketing professional with solid expertise in integrated marketing communications, go-to-market strategy, and analytics, driven by marketing meaningful products to the world.

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