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PIM

What Is A PIM?

Simply defined, Product Information Management software is a centralized system that automates the processes of handling various business data leveraged to push products through marketing to sales in various distribution channels. This information may include product content, images, graphics, catalog, sizes, and weight.

PIM Advantages

PIM System helps businesses:

  • Enhance their data integration with management systems for overall business success.
  • Centralizes and manages all product data, making it easy to share information across multiple sales channels.
  • Saves time and costs by ensuring product information accuracy, which also mitigates management risks.
  • Allows suppliers to audit and optimize delivery methods.
  • Enhancing customer experience by reducing cart abandonment.
  • Seamless integration unlike other eCommerce enterprise solutions, such as EPR. In return, this helps in flexibility and customization.

When eCommerce Business Needs PIM

An eCommerce business needs a PIM solution when:

  • It no longer receives positive feedback due to poor customer experience.
  • Employees get overwhelmed with repetitive manual data entry tasks.
  • Launching new products

 

Frequently Asked Questions About PIM

Who uses PIM system

PIM tool integration is prevalent in the eCommerce industry, especially among B2B (business-to-business) and B2C (business-to-consumer) entities. Typically, these businesses sell products and services across multiple industries and sales channels.

Why use PIM?

A PIM tool comes with adequate storage for all your product data and automated retrieval mechanisms to enhance productivity. Moreover, PIM software auto-generates reports for real-time insights into data and decisive actions. This enhances scalability while improving customer experience at the same time.

What do I need to start using PIM?

First, you’ll need to conduct a PIM design and discovery workshop with all relevant stakeholders in your organization. After that, your team needs to go through PIM tool orientation and familiarize themselves with its features and understand how PIM works before configuration and the actual PIM migration.

How PIM helps my eCommerce business

PIM system helps your eCommerce business automate product information management for greater accuracy, consistency, and customer satisfaction. This solution also saves the costs and time needed for manual processes.

Does PIM help in syndicating product content?

Yes. PIM is a tool that assist with the distribution of data across various channels while maintaining data compliance in line with the specific channel requirements.

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