Back to Glossary

PIM

What Is A PIM?

Simply defined, Product Information Management software is a centralized system that automates the processes of handling various business data leveraged to push products through marketing to sales in various distribution channels. This information may include product content, images, graphics, catalog, sizes, and weight.

PIM Advantages

PIM System helps businesses:

  • Enhance their data integration with management systems for overall business success.
  • Centralizes and manages all product data, making it easy to share information across multiple sales channels.
  • Saves time and costs by ensuring product information accuracy, which also mitigates management risks.
  • Allows suppliers to audit and optimize delivery methods.
  • Enhancing customer experience by reducing cart abandonment.
  • Seamless integration unlike other eCommerce enterprise solutions, such as EPR. In return, this helps in flexibility and customization.

When eCommerce Business Needs PIM

An eCommerce business needs a PIM solution when:

  • It no longer receives positive feedback due to poor customer experience.
  • Employees get overwhelmed with repetitive manual data entry tasks.
  • Launching new products

 

Frequently Asked Questions About PIM

Who uses PIM system

PIM tool integration is prevalent in the eCommerce industry, especially among B2B (business-to-business) and B2C (business-to-consumer) entities. Typically, these businesses sell products and services across multiple industries and sales channels.

Why use PIM?

A PIM tool comes with adequate storage for all your product data and automated retrieval mechanisms to enhance productivity. Moreover, PIM software auto-generates reports for real-time insights into data and decisive actions. This enhances scalability while improving customer experience at the same time.

What do I need to start using PIM?

First, you’ll need to conduct a PIM design and discovery workshop with all relevant stakeholders in your organization. After that, your team needs to go through PIM tool orientation and familiarize themselves with its features and understand how PIM works before configuration and the actual PIM migration.

How PIM helps my eCommerce business

PIM system helps your eCommerce business automate product information management for greater accuracy, consistency, and customer satisfaction. This solution also saves the costs and time needed for manual processes.

Does PIM help in syndicating product content?

Yes. PIM is a tool that assist with the distribution of data across various channels while maintaining data compliance in line with the specific channel requirements.

You May Find It Interesting

10 Fascinating Books For eCommerce Specialists

10 Fascinating Books For The eCommerce Specialist In 2023

A good read is a great way of upskilling and learning new strategies in eCommerce. Here is a must-read eCommerce booklist in 2023.

Read more
9 min read
Expert Opinion

Top 10 Most Read Publications About Shopify in 2022

We have collected the top 10 most-read materials about Shopify in 2022 so you can get complete information about this platform.

Read more
How To Make The Most Of PIM Implementation

How To Make The Most Of PIM Implementation

Learn about the guidelines for PIM implementation and software features that will help you address challenges the process can face.

Read more

Everything You Need To Know About EPREL E-Seal

Full guideline about all the necessary elements you should know about EPREL e-seal for an eCommerce business.

Read more
How PIM Tool Simplifies Product Information Manager Flows

How PIM Tool Simplifies Product Information Manager Flows

Learn how the PIM tool can automate prosuct data-related tasks and simplify product information manager flows.

Read more
PIM Demo What To Ask

TOP Questions To Ask Before PIM Solution Demo: A Guide For Brands And Retailers

Struggling with the questions before going on the PIM tool demo? We prepared a full guide for brands, retailers, and big marketplaces to better explore a PIM solution.

Read more
Product Data Mappings

Product Data Mapping In eCommerce: Purpose And Techniques

Effective data management is essential for any business. Learn about the role of data mapping in eCommerce and boost your sales today.

Read more
Effective Content

Product Content That Matters: Solving Retailer And Brand Dilemma

Learn how to manage product content expectations of brands and retailers to improve the shopping experience and boost sales.

Read more
BMEcat For DIY

BMEcat Data Standard For DIY Industry

BMEcat doesn’t make sense? Find out what this standard is, why it is beneficial to your DIY business, and how you can implement it.

Read more
Product Experience vs Customer Experience

Product Experience And Customer Experience: On The Way To Buyer Satisfaction

Find out the difference about product experience and customer experience and learn how to build a loyal customer base with the help of the PIM system.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success