Back to Glossary

Keyword Stuffing

What Is Keyword Stuffing?

Keyword stuffing, often considered an unethical SEO practice, entails inserting an unnecessarily large number of keywords into metatags or web pages, in a bid to raise the website’s search engine ranking and increase traffic in the process.

How To Check Keyword Stuffing?

Although you can find stuffed keywords by simply reading through the content, here is a formula on how to check overused keyphrases within a web page, featuring a given number of words.

Keyword Density = (Number of keyword occurrences/ Number of words in the content) * 100

Say you have 1000 words of web content and a keyphrase that has been used 10 times, the density of that keyphrase will be:

(10/1000) * 100 = 1%

Alternatively, you can use a keyword stuffing checker that allows you to copy-paste your web content onto the platform and generate an AI report on keyword density.

What Is Keyword Stuffing Example?

Stuffed keywords are often irrelevant and overused, usually intentionally or unknowingly. Here are some examples to put it into better perspective:

  • Phone number lists that don’t add value to the site’s visitors;
  • Text blocks with cities and states that an eCommerce site wants to rank in;
  • Repeated phrases all over the text that sound unnatural.

Why Keyword Stuffing Is Bad

Keyword stuffing isn’t good for business no matter how good you are at it. In fact, search engines, such as Google have devised ways of detecting web content with overused keyphrases, and promise to issue fine penalties for the same. With that in mind, here is why you should avoid unnecessary keyphrases on your eCommerce site:

  • Drives away visitors by not recommending your site to consumers in the first place;
  • Makes web content sound repetitive; hence may not offer any value to users;
  • Spam wordings hurt the credibility of your eCommerce store;
  • Downplays your brand and domain authority.

Frequently Asked Questions About Keword Stuffing

What is a good keyword density?

Knowing how to avoid keyword stuffing includes understanding what a good keyword density is, which is typically 1% to 2%. In other words, your keyword should appear at most twice in every 100 words of the content.

How to check keyword density?

You can check the keyword density using a free online tool, such as Small SEO Tools.

How to calculate keyword density?

You can calculate keyword density by dividing the number of specific occurrences by the number of words on the web page, and then multiplying it by 100 to express the same in percentage.

View Other Terms

PIM Demo What To Ask
10 min read
Product Information Management

TOP Questions To Ask Before PIM Solution Demo: A Guide For Brands And Retailers

Struggling with the questions before going on the PIM tool demo? We prepared a full guide for brands, retailers, and big marketplaces to better explore a PIM solution.

Read more
Product Data Mappings
9 min read
Product Data Syndication

Product Data Mapping In eCommerce: Purpose And Techniques

Effective data management is essential for any business. Learn about the role of data mapping in eCommerce and boost your sales today.

Read more
Effective Content
11 min read
Product Information Management

Product Content That Matters: Solving Retailer And Brand Dilemma

Learn how to manage product content expectations of brands and retailers to improve the shopping experience and boost sales.

Read more
BMEcat For DIY
6 min read
Product Information Management

BMEcat Data Standard For DIY Industry

BMEcat doesn’t make sense? Find out what this standard is, why it is beneficial to your DIY business, and how you can implement it.

Read more
Product Experience vs Customer Experience
11 min read
Product Experience Management

Product Experience And Customer Experience: On The Way To Buyer Satisfaction

Find out the difference about product experience and customer experience and learn how to build a loyal customer base with the help of the PIM system.

Read more
What Is The Future Of PIM?
7 min read
Product Information Management

The Future Of PIM Solutions: More PXM Capabilities

Up-to-date eCommerce calls for high-end tools. Learn how PIM solutions evolve today to set the stage for streamlined digital business.

Read more
eCommerce Tech Stack
10 min read
eCommerce Strategy

eCommerce Technology Stack: Retail VS Manufacturer Tech Instruments

How to build a perfectly fitting eCommerce technology stack for retail or manufacturing purposes? Here is a cheat sheet with relevant tools and pro tips.

Read more
What Is eCommerce Ecosystem?
10 min read
eCommerce Strategy

How To Build A Successful eCommerce Ecosystem & Partnerships

In order to grow, it is important for a business to have a single platform for all market participants. Learn how to build an eCommerce ecosystem for a sharp competitive edge.

Read more
What Are Top Product Data Challenges For eCommerce?
7 min read
Product Information Management

TOP-5 Product Data Challenges For Manufacturers

Manufacturers face a lot of challenges in delivering on the market requirements. Find out about the most pressing ones and how to overcome them.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy