Standard SEO practices agree on four prevalent types of key phrases, including:
Product keywords describe your merchandise to enhance its online visibility. These keywords usually target users who look for your merchandise using its specific name, ingredients, or even brand name. This type of keyword can help you net ready-to-buy customers or curious shoppers who just want to learn more about your brand before making a buying decision.
Knowing how to use keyphrases in eCommerce is critical if you are going to stay ahead of the competition by enhancing the online visibility of your commodities. With that in mind, use the right keyphrases on your online descriptions.
You can include the primary keyphrase on Meta descriptions too, as well as product headlines. Most importantly, don’t forget to include latent semantic index (LSI) phrases throughout your text to make the page SEO-friendly.
It’s worth noting that eCommerce keyword research is different from traditional blogs and sites because the primary goal of having an online presence is to drive sales. Here is how you can conduct in-depth research on eCommerce SEO keyphrases:
Do in-depth research to find the top keyphrases related to your brand. After that, analyze them and monitor the ones with high monthly traffic.
You can do it in-house or hire a professional. However, getting a professional hand will be necessary when scaling and thousands of commodities are involved.
You need to put yourself in the client’s shoes before creating a list of keyphrases to analyze. Also, pay attention to competitors who are doing well.
Before writing a SEO-friendly description, get a complete product understanding first and define your target audience. List the key features of a commodity using the right keyphrases, to make sure a customer does not miss any important part.
Be informative and use simple language, naturally stuff your product description with keyphrases and remember that you write not only for Google but for your customers as well. Create a unique copy and do not overdo with the keyphrases, as it can hurt your ranking – make sure you use them strategically.
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