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What Is A Keyword?

A keyword is a phrase or term that optimizes your eCommerce pages by summing up their content and making them easily discoverable by Google. Typically, eCommerce keywords help businesses match their product pages with possible user search queries through a process known as search engine optimization (SEO). 

What Are The 4 Types Of Keywords?

Standard SEO practices agree on four prevalent types of key phrases, including:

  • Commercial; for finding brands and services;
  • Transactional; targets queries aligned with purchasing actions;
  • Informational; targets queries seeking general information or soliciting answers to certain questions;
  • Navigational; for mapping sites on specific user queries.

What Are Product Keywords?

Product keywords describe your merchandise to enhance its online visibility. These keywords usually target users who look for your merchandise using its specific name, ingredients, or even brand name. This type of keyword can help you net ready-to-buy customers or curious shoppers who just want to learn more about your brand before making a buying decision.

How To Use Keywords In eCommerce?

Knowing how to use keyphrases in eCommerce is critical if you are going to stay ahead of the competition by enhancing the online visibility of your commodities. With that in mind, use the right keyphrases on your online descriptions.

You can include the primary keyphrase on Meta descriptions too, as well as product headlines. Most importantly, don’t forget to include latent semantic index (LSI) phrases throughout your text to make the page SEO-friendly.

eCommerce Keyword Research

It’s worth noting that eCommerce keyword research is different from traditional blogs and sites because the primary goal of having an online presence is to drive sales. Here is how you can conduct in-depth research on eCommerce SEO keyphrases:

  • Go to Amazon and investigate keyphrases that match your product.
  • Visit and list down all keyphrases related to your brand (start with the Amazon keywords).
  • Use a professional tool to get insights into the search volumes of the keywords you found on Amazon and Google.
  • Use Google tool keywords to optimize your strategy.
  • Analyze competitors keyphrases to know your optimization options.

Frequently Asked Questions About Keywords

How to pick the right eCommerce keywords to monitor?

Do in-depth research to find the top keyphrases related to your brand. After that, analyze them and monitor the ones with high monthly traffic.

How to do keyword research for eCommerce?

You can do it in-house or hire a professional. However, getting a professional hand will be necessary when scaling and thousands of commodities are involved.

How to find keywords that target your clients?

You need to put yourself in the client’s shoes before creating a list of keyphrases to analyze. Also, pay attention to competitors who are doing well.

How to add keywords into description (eCommerce)?

Before writing a SEO-friendly description, get a complete product understanding first and define your target audience. List the key features of a commodity using the right keyphrases, to make sure a customer does not miss any important part.

Be informative and use simple language, naturally stuff your product description with keyphrases and remember that you write not only for Google but for your customers as well. Create a unique copy and do not overdo with the keyphrases, as it can hurt your ranking – make sure you use them strategically.

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