Back to Glossary

Product Description

What Is a Product Description?

A product description is a marketing data that provides necessary details about items and explains why they are worth buying. A good product description is interesting and easy to read, takes into account the buyer persona and motivates customers to purchase.

Product Description Example

Here are three highly converting description examples:

  • Laptop case: educates the customers about the used materials, which is more engaging as it tells a story.
  • Treat dispensing toy: answers a specific customer’s pain – such as“ what difficulties you can face while taking care of a puppy”.
  • Gas grill: provides a list of features along with their benefits, such as “side tables for placing serving trays.”

Product Description Template

A product description includes a product title, brand name, functions, physical and technical features, and a call to action. It should also include what issues it solves, the product difference from similar products or previous models, and what values it offers.

Getting Read-Made Product Descriptions Easily

You can get product descriptions from a Content Service Provider (CSP). Such product description generators aggregate information from different vendors, improve characteristics, and enrich descriptions with content, like pictures and videos.

Some popular examples are Icecat, GFK Elitize, and Nilsen Bradbank.

Why Is a Product Description Important?

Every product needs a description because more than 80% of customers do their research before deciding which item to buy. For eCommerce companies, providing a catalog with rich content means a better experience for customers. Ultimately, you’ll retain more loyal customers.

Product Descriptions Best Practices

  • Use SEO best principles and relevant keywords for easier search.
  • Remember that you’re addressing your content to real humans with real emotions, not robots.
  • Add relatable customer reviews.
  • Make sure that your product descriptions maintain the brand tone of voice.

 

Frequently Asked Questions About Product Description

What makes a good product description?

A good product description is one that helps shoppers get a good idea of something they can’t physically touch or try on. That’s why it should offer features and characteristics. But it should also be interesting and motivating, so customers consider the call to action.

How to write a product description that persuades?

The crucial elements of persuasive writing are understanding the buyer persona and the emotion you want to invoke in them. The tone of voice should be warm and welcoming, so a customer doesn’t feel like you’re simply trying to sell.

What is a bad product description example?

A bad product description doesn’t provide any value, has typos and grammar errors, and sounds too salesy chant. For example: “The only rice cooker you ever need. Satisfaction  guaranteed.”

You May Find It Interesting

How To Reduce eCommerce Returns WIth Rich Product Content

The Role Of Rich Product Content In eCommerce Return Management

High return rates have plagued the eCommerce sector. How can help product rich content management to deal with this challenge?

Read more
What You Should Know During eCommerce App Development for Successful PIM Software Implementation
3 min read
Blog

eCommerce App Development for Successful PIM Software Implementation

When you're working on a mobile application, it's crucial to consider the future integration of PIM solutions.

Read more
Mobile Commerce Future

The Evolution And Beyond: Exploring The Future Of Mobile Commerce

Curious about the technologies shaping the future of mobile commerce? Interested in upcoming trends in m commerce? Read the article.

Read more
PIM Tool for eCommerce Product Data Enrichment
5 min read
Gepard Updates

Gepard Features Hub: PIM Tool For eCommerce Product Data Enrichment

In this article, you will find out deep insights about the Gepard product data enrichment tool and why it is necessary for eCommerce business

Read more
15 Facts About eCommerce That Leave You Open-Mouthed

15 Facts About eCommerce That Leave You Open-Mouthed

In this article, we will explore 15 insightful facts about eCommerce that will leave you astonished and eager to learn more.

Read more
Product Feed Optimization Trends

Product Feed Optimization Trends: Driving Revenue and Sales

Here are some 2023 industry trends on how you can optimize your product feed for increased revenue and sales.

Read more
2 min read
Gepard Updates

Ovia Lighting Chooses Gepard PIM For Strengthening Products Offerings In The Electrical Wholesale Market

Gepard is delighted to announce its new client Ovia Lighting Ltd. It specializes in supplying a range of light fittings.  

Read more
eCommerce Site Search Trends From Expert

10 eCommerce Site Search Trends From Experts

Let’s discover the top 10 eCommerce website search trends from experts that would be actual in the nearest 5 years.

Read more
Top_6_Experts_Insights2

Top 6 Experts’ Insights On Implementing Product Data Enrichment In An eCommerce Strategy 2023

These insights will assist you with actionable strategies to enhance your product data and maximize impact on your customers and bottom line.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success