Here are three highly converting description examples:
A product description includes a product title, brand name, functions, physical and technical features, and a call to action. It should also include what issues it solves, the product difference from similar products or previous models, and what values it offers.
You can get product descriptions from a Content Service Provider (CSP). Such product description generators aggregate information from different vendors, improve characteristics, and enrich descriptions with content, like pictures and videos.
Some popular examples are Icecat, GFK Elitize, and Nilsen Bradbank.
Every product needs a description because more than 80% of customers do their research before deciding which item to buy. For eCommerce companies, providing a catalog with rich content means a better experience for customers. Ultimately, you’ll retain more loyal customers.
A good product description is one that helps shoppers get a good idea of something they can’t physically touch or try on. That’s why it should offer features and characteristics. But it should also be interesting and motivating, so customers consider the call to action.
The crucial elements of persuasive writing are understanding the buyer persona and the emotion you want to invoke in them. The tone of voice should be warm and welcoming, so a customer doesn’t feel like you’re simply trying to sell.
A bad product description doesn’t provide any value, has typos and grammar errors, and sounds too salesy chant. For example: “The only rice cooker you ever need. Satisfaction guaranteed.”
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