Business owners need to understand how to calculate it using the right formula before committing to any investment. The financial yardstick will help them compare the profit or loss probability of a particular investment, in relation to its cost. The calculation can be done in two main ways:
The value can be useless unless you know how to interpret it. Although all the above formulas will give you a percentage value, the result is usually a ratio. Suppose you express it as a ratio, the numerator will represent the net returns, which can either be above or below zero.
That said, a value above zero signals good returns because the profits realized exceed the costs of the investment. On the other hand, a value below zero signals a loss, meaning the cost of the investment exceeds the profits realized. In this case, the net returns are treading the red mark.
ROI is a pretty much less complicated eCommerce yardstick used by businesses across the world to measure the viability of their investments in terms of profits. However, this yardstick has some limitations too, including:
Industries with the highest values usually attract investors because they are highly profitable and returns can be realized after a relatively short while. Here are some industries with the highest ROI globally:
Now that you understand what is ROI, what is a good ROI? The conventional wisdom of eCommerce practices notes that a good ROI should be around 7% or greater when calculated annually. This value factors in inflation risks. However, a figure above zero can still be good, as long as you can maintain operational costs.
Return on investment has various business benefits, including:
ROI has its drawbacks too, including:
A 50% value means that your capital is yielding a pretty sizable profit. For instance, your yield can be 50% if you invested is, say $20,000 and realized a profit of $30,000.
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