Back to Glossary

Rich Content

What Is Rich Content?

Rich content includes intuitive media formats, such as video, sound, and images that encourage consumers to engage and interact with the underlying product/service when used simultaneously. That’s why you see white text ads that contain words, as well as displays with vivid pictures to attract more audience engagement.

Rich Content Examples

There are different types of rich media content that can help you engage and retain varying target audiences. They include:

  • website videos;
  • social media pictures;
  • infographics;
  • podcasts;
  • GIFs.

Other rich content examples include live streams from topical webinars.

Where To Use Rich Content

You can use rich content across all customer journey touchpoints in your business. For instance, high-resolution images can increase the visibility of your products on eCommerce sites. Virtual tour videos of your product can also help consumers understand it better, and even retain the buyers.

You can also optimize your manufacturer’s product manuals with rich media content to enhance the end-user experience. Other areas where rich content might add value include scanned marketing materials, such as catalogs, and on-site spreadsheets, such as forecasts and calculators.

How To Create Rich Content

Creating exclusive rich content is the goal of every business. You can start by studying your target audience to understand the rich content examples that they prefer to interact with, whether it’s pictures, videos, or animated GIFs. Studying your demographic will also help you establish the right rich content tone that will spur engagement. After that, reach out to your target audience through established media events or your company-sponsored media events. Content providers can be also a trustful source for obtaining rich content.

How To Manage Rich Content

Businesses can take advantage from rich content management (CMS) tools to manage their rich media files while ensuring a snappy performance for the end-users. Alternatively, you can use a PIM tool to enrich your content.

How To Enrich Product Data With PIM?

Frequently Asked Questions About Rich Content

Do I need a rich content editor to edit product content?

Yes, you might need a rich content editor to edit, optimize, and standardize your product content for a uniform experience across all sales channels.

How PIM helps to manage rich content

PIM helps to manage rich content by creating a primary source for collecting, managing, and enriching product data in eCommerce stores, as well as facilitating the distribution of the same across multiple sales channels.

Do I need DAM or MDM to manage rich content?

While DAM is a perfect fit for managing large amounts of digital assets, MDM facilitates exemplary UI applications for building flexible data models to manage rich content effectively. You can read more about these systems here.

Can I automate rich content management?

Yes, you can enjoy the benefits of innovative rich content services to automate your external and internal rich content management.

You May Find It Interesting

EPREL Case Studies

Product Data Export To EPREL Database: 3 Success Stories

Product data entry to EPREL database: explore real cases and learn how Gepard helped comply with energy labeling regulations.

Read more
Gepard Features Hub: Digital Shelf Analytics For eCommerce

4 Key Performance Indicators in Digital Shelf Analytics Software

Explore essential digital shelf analytics KPIs such as search rankings, conversion rates, content quality, and pricing competitiveness.

Read more
EPREL Data Entry Service Providers

EPREL Data Entry Service Providers: What to Look For

EPREL data entry provider play a pivotal role in ensuring compliance, alleviating the burden of data management

Read more
Free PIM Audit Service
2 min read
Gepard Updates

Gepard PIM Launches Free PIM Audit Service

Our team understands the challenges businesses face in PIM, which is why we're thrilled to introduce our Free PIM Process Audit.

Read more
6 Key Tactics for Optimized EPREL Data Input

6 Key Tactics for Optimized EPREL Data Input

In this article, we delve into the role that EPREL data entry plays in securing adherence to regulations and accuracy in product data.

Read more
Top 5 Benefits of AI Mapping for Business

Top 5 Perks Of AI Mapping For Business

Discover how AI mapping can transform your business. Our article delves into the top five advantages of AI Mappings.

Read more
5 Key Features Your Product Data Syndication Platforms

5 Key Features Of Product Data Syndication Platform

Explore key features of the PIM tool and product content syndication for efficient product data management and successful eCommerce strategy.

Read more
Shopify-App-Interview
3 min read
Blog

Sergii Shvets Interview: Gepard’s Integration Journey With Shopify to Drive eCommerce

Explore key perspectives on the role of PIM solution in empowering businesses to navigate the evolving eCommerce platforms.

Read more
Implementing Product Information Syndication: 8 Best Practices

Implementing Product Information Syndication Software: 8 Best Practices

Implement these product data syndication best practices for eCommerce success. Boost efficiency and compliance with Gepard.

Read more
8 Main Challenges In Product Content Distribution

Product Content Distribution: 8 Main Challenges

Discover the 8 main challenges & best practices in product content distribution and how a PIM tool can address them.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success