Back to Glossary

Rich Content

What Is Rich Content?

Rich content includes intuitive media formats, such as video, sound, and images that encourage consumers to engage and interact with the underlying product/service when used simultaneously. That’s why you see white text ads that contain words, as well as displays with vivid pictures to attract more audience engagement.

Rich Content Examples

There are different types of rich media content that can help you engage and retain varying target audiences. They include:

  • website videos;
  • social media pictures;
  • infographics;
  • podcasts;
  • GIFs.

Other rich content examples include live streams from topical webinars.

Where To Use Rich Content

You can use rich content across all customer journey touchpoints in your business. For instance, high-resolution images can increase the visibility of your products on eCommerce sites. Virtual tour videos of your product can also help consumers understand it better, and even retain the buyers.

You can also optimize your manufacturer’s product manuals with rich media content to enhance the end-user experience. Other areas where rich content might add value include scanned marketing materials, such as catalogs, and on-site spreadsheets, such as forecasts and calculators.

How To Create Rich Content

Creating exclusive rich content is the goal of every business. You can start by studying your target audience to understand the rich content examples that they prefer to interact with, whether it’s pictures, videos, or animated GIFs. Studying your demographic will also help you establish the right rich content tone that will spur engagement. After that, reach out to your target audience through established media events or your company-sponsored media events. Content providers can be also a trustful source for obtaining rich content.

How To Manage Rich Content

Businesses can take advantage from rich content management (CMS) tools to manage their rich media files while ensuring a snappy performance for the end-users. Alternatively, you can use a PIM tool to enrich your content.

How To Enrich Product Data With PIM?

Frequently Asked Questions About Rich Content

Do I need a rich content editor to edit product content?

Yes, you might need a rich content editor to edit, optimize, and standardize your product content for a uniform experience across all sales channels.

How PIM helps to manage rich content

PIM helps to manage rich content by creating a primary source for collecting, managing, and enriching product data in eCommerce stores, as well as facilitating the distribution of the same across multiple sales channels.

Do I need DAM or MDM to manage rich content?

While DAM is a perfect fit for managing large amounts of digital assets, MDM facilitates exemplary UI applications for building flexible data models to manage rich content effectively. You can read more about these systems here.

Can I automate rich content management?

Yes, you can enjoy the benefits of innovative rich content services to automate your external and internal rich content management.

You May Find It Interesting

6 Best Practices in Product Data Syndication [2024]

6 Best Practices in Product Data Syndication [2024]

To ensure successful product data syndication, it is important to follow best practices. In this article, we will discuss them.

Read more
Interview With Product Data Management Experts

Unlocking eCommerce Success: Interview With Product Data Management Experts

Gepard PIM team invites eCommerce specialists to share their valuable insights with our research specialists.

Read more
Cloud Product Information Management

Cloud Product Information Management: How to Choose the Right Platform?

In this piece, we will discover what is cloud based product information management and how to choose the right platform for your business.

Read more
Gepard PIM April Updates: Import Module and Taxonomy Features
3 min read
Gepard Updates

Gepard PIM April Updates: Import Module and Taxonomy Features

This April, we announced updates to our PIM solution, focusing on bug fixing, enhancing the Import Module, and advancing Taxonomy features.

Read more
Why Product Video Syndication is Your Next Big Win

Why Product Video Syndication is Your Next Big Win

Discover the transformative impact of a product video syndication platform on your eCommerce business and product data management.

Read more
Automotive Product Information Management
5 min read
Blog

Automotive Product Information Management [Full Guide 2024]

Explore the benefits of Automotive Product Information Management system in streamlining supply chains and enhancing customer service.

Read more
PIM Free Trial vs Freemium PIM vs Open Source PIM

PIM Free Trial vs Freemium PIM vs Open Source PIM

Explore the differences between free trial PIM systems, open source PIM, and freemium PIM solutionsm, their pros & cons.

Read more
PIM for Marketing: Full Guide [2024]

PIM for Marketing: Full Guide [2024]

PIM for marketing: unlock marketing success with PIM. Learn how to centralize product data for consistency and engagement.

Read more
Gepard Stiebel Collaboration
< 1 min read
Gepard Updates

Gepard PIM Embarks on a Groundbreaking Partnership with Stiebel Eltron

We are thrilled to announce a groundbreaking partnership between Gepard PIM and Stiebel Eltron, a leader in heating and energy solutions.

Read more
Gepard PIM Introduce New EPREL Product Categories
2 min read
Gepard Updates

New EPREL Product Categories at Gepard PIM

Gepard PIM is happy to announce the addition of new EPREL product categories: Air conditioners, Ventilation units, Temperature controls, etc.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success
PIM researches
Unlocking the Future of reCommerce: Your Insights Matter!
Join our mission to transform the reCommerce landscape: Share your expertise and make a difference!
Join Research