Back to Blog
Liubov Pesotska
Written by
Liubov Pesotska
SEO Specialist at Gepard
CONTENTS
Cyril Dorogan Gepard PIM E-Commerce Consultant
Book a call
Just In 3 Clicks!
Let’s discuss your healthcare product data management challenges and how Gepard can help.
eCommerce Strategy eCommerce trends PIM software product content product information management

The Future Of Healthcare eCommerce: PIM Strategies for Success

5 min read
Published: August 28, 2024
Updated: August 30, 2024

Healthcare eCommerce is booming, with the healthcare ecommerce market projected to reach a staggering USD 1.03 trillion by 2029, growing at an impressive CAGR of 18.70%. People are increasingly turning to the internet for health and wellness products, from everyday medications to specialized medical devices.

This shift towards digital healthcare solutions presents an incredible opportunity for businesses in the industry. But with such a possibility lies the challenge of dealing with a vast and complex web of product information. And that’s the moment for Product Information Management (PIM) to take its part.

What is a Healthcare Ecommerce?

Think of healthcare eCommerce as your online pharmacy, medical supply store, and wellness center all rolled into one. It’s where you can find everything from prescription medications and, let’s say, blood pressure monitors to vitamins and fitness trackers. And it’s not just about products; healthcare eCommerce also offers a range of services, including online consultations (which have seen a remarkable surge in popularity, with some specialties experiencing a 50-168% increase in daily visits) and digital health platforms.

Current Trends in Health and Wellness eCommerce

Current Trends in Health and Wellness eCommerce

Healthcare eCommerce is constantly changing, adapting to new technologies and consumer demands. Let’s talk about some of the latest retail healthcare trends shaping the market.

#1. Telemedicine Integration

💡Interesting Stats: Virtual consultations are becoming increasingly common, with the telemedicine market projected to skyrocket to USD 57 billion by 2034.

Healthcare eCommerce platforms are integrating telemedicine features, allowing patients to consult with healthcare professionals remotely. This trend is fueled by a growing patient demand for convenient access to healthcare, advancements in telecom infrastructure and smartphone usage, and the lasting impact of the COVID-19 pandemic.

The combination of Electronic Health Records (EHR) with telecare platforms is streamlining patient records administration and increasing remote consultations, enhancing care coordination and patient satisfaction.

#2. Personalized Health Products

💡Interesting Stats: From customized vitamin packs to DNA-based skincare routines, personalized healthcare products are on the rise, fueling a market expected to reach over USD 1,233.23 billion by 2033.

eCommerce platforms are leveraging data and AI to offer tailored recommendations and products, tapping into the growing demand for healthcare solutions that adapt to individual needs and preferences. This trend is particularly strong in the personalized nutrition and wellness segment, which currently dominates the market.

#3. Subscription-Based Models

From monthly medication refills to curated wellness boxes, subscription-based models are gaining popularity in healthcare eCommerce. They offer efficiencies and cost savings for customers.

💡Interesting Stats: Recent research highlights the potential of subscription offerings as a growth engine for businesses, providing a steady revenue stream and increased customer engagement.

While traditionally associated with industries like media and telecommunications, subscription models are now making inroads into product-centric sectors, including healthcare.

#4. Sustainability and Ethical Consumerism

Today’s customers are becoming more conscious of the environmental and social impact of their purchases. Healthcare eCommerce businesses are responding by offering eco-friendly and ethically sourced products.

💡Interesting Stats: This trend is reflected in advertising spending, with sustainability-related ad expenditures reaching hundreds of millions of euros in Germany alone between January 2022 and May 2023.

Buyers are looking for options that line up with their values, and healthcare companies are taking note.

What Is Sustainable eCommerce?
9 min read
Alina Virstiuk
eCommerce Strategy

Sustainable eCommerce [Full Guide 2024]

Read about sustainable eCommerce, explore the ways of making your business more ecological and learn about the importance of data for business sustainability.

ecological shopping sustainability sustainable eCommerce

#5. Mobile Commerce and Health Apps

With smartphones being an essential part of our lives, mobile commerce and health apps are transforming the way we manage our health. These apps offer features like medication reminders, fitness tracking, and remote monitoring.

💡Interesting Stats: The mHealth market, including these apps and services, is projected to reach a staggering USD 187.7 billion by 2032, underscoring their growing importance in the healthcare landscape.

The widespread adoption of smartphones has significantly contributed to this growth, providing convenient healthcare access for people worldwide. Within this market, mHealth apps, especially those focused on medical needs and fitness, are leading the charge in healthcare innovation.

Mobile Commerce Future
4 min read
Sofia Kondrat
eCommerce Strategy

The Evolution And Beyond: Exploring The Future Of Mobile Commerce

Curious about the technologies shaping the future of mobile commerce? Interested in upcoming trends in m commerce? Read the article.

eCommerce eCommerce Strategy product experience

#6. Wearable Technology Integration

From smartwatches that check your heart rate to fitness trackers that count steps, wearable technology is revolutionizing the way we track and manage our health. Healthcare eCommerce businesses are integrating these devices into their platforms, offering seamless data tracking and personalized health insights.

💡Interesting Stats: The wearable technology industry is expected to experience substantial growth, reaching a projected revenue of USD 173.0 billion by 2030, demonstrating its increasing importance in the healthcare landscape.

#7. Growth of Direct-to-Consumer (DTC) Brands

DTC brands are bypassing traditional retail channels and selling directly to consumers online. This trend is disrupting the healthcare industry, offering consumers greater access to innovative and affordable products.

💡Interesting Stats: The direct-to-consumer (DTC) wellness testing market is a prime example of this disruption, with the U.S. market alone projected to reach USD 4,946.3 million by 2032.

This rise is fueled by increasing people’s awareness of personalized health, advancements in genetic testing technologies, and a growing emphasis on preventive healthcare. DTC brands empower consumers to take control of their health, offering convenient at-home testing kits and personalized health insights.

#8. Enhanced Focus on Mental Wellness

Mental health is finally getting the recognition it deserves. Healthcare eCommerce platforms are expanding their offerings to include mental wellness products and services, from meditation apps to online therapy platforms.

💡Interesting Stats: This trend is reflected in the rising popularity of wellness apps, which generated USD 950 million in revenue in 2023.

These apps offer tools for stress reduction, burnout prevention, and sleep improvement, catering to the increasing demand for accessible mental health support.

The Role of PIM in Healthcare eCommerce

Imagine trying to manage thousands of product descriptions, images, technical specifications, and regulatory compliance documents in a messy spreadsheet. It’s a recipe for disaster. PIM, or Product Information Management, is the solution.

PIM acts as a centralized hub, consolidating all your product data into a single source of truth. It means that every bit of information, from product descriptions to compliance certificates, is accurate, consistent, and readily available across all your sales channels—your website, mobile apps, marketplaces, and even printed catalogs. Efficient product catalog enrichment for the healthcare supply chain is essential in this context.

How To Make The Most Of PIM Implementation
12 min read
Alina Virstiuk
Product Information Management

PIM Implementation: Full Guide [2024]

Learn about the guidelines for PIM implementation and software features that will help you address challenges the process can face.

eCommerce PIM PIM software product content product information management

In the world of healthcare eCommerce, where everything moves quickly and regulations are strict, PIM is more than just a convenience. It’s one of the key ecommerce solutions for healthcare industry, and it empowers you to:

  • Maintain data accuracy: Eliminate errors and inconsistencies that can lead to costly product recalls, customer dissatisfaction, and compliance issues.
  • Streamline product launches: Accelerate time-to-market by efficiently managing product data and ensuring it’s ready for distribution across all channels.
  • Enhance the customer experience: Provide rich, detailed product information that allows customers to make smart purchasing decisions.
  • Ensure regulatory compliance: Stay ahead of evolving regulations and maintain accurate, up-to-date product data to avoid penalties and reputational damage.
  • Optimize for omnichannel selling: Deliver a consistent and compelling product experience across all your sales channels, from your website to eBay Health and beyond.

So, PIM transforms the way you manage product information, helping you to focus on what truly matters: delivering top-notch healthcare supplies and services to your customers. For manufacturers in the healthcare industry, a robust PIM solution like Gepard PIM for manufacturers can be a game-changer, revolutionizing PIM healthcare and PIM healthcare manufacturing processes.

The Future of Healthcare eCommerce

Healthcare eCommerce is poised for even more exciting developments in the coming years. Emerging technologies like AI, ML, IoT, and blockchain are set to revolutionize the industry. AI-powered chatbots could provide personalized health recommendations, while IoT devices could enable remote patient monitoring. And blockchain could enhance the security and transparency of healthcare data. The rise of D2C health marketing further emphasizes the need for efficient product information management in this evolving landscape.

To stay ahead of the curve, businesses need to embrace innovation and continuously adapt their eCommerce strategies. A well-designed PIM system is essential for navigating the complexities of healthcare eCommerce and ensuring long-term success.

Final Thought

Healthcare eCommerce is the future of the industry. It offers convenience, accessibility, and personalization that traditional retail simply can’t match. But to succeed in this competitive landscape, businesses need to take advantage of the power of PIM. By centralizing and streamlining product information management, PIM empowers businesses to deliver exceptional customer experiences and drive growth.

Ready to take your healthcare eCommerce business to the next level? Schedule a free demo with a Gepard eCommerce expert and discover how our PIM solution can help you optimize your product information management processes.

Liubov Pesotska
Written by Liubov Pesotska
SEO Specialist at Gepard
Has an experience in PR and SEO. Inspired by everything new: places, people, ideas. Believes in turquoise organizations and the power of community.

View Other Articles

Gepard Features Hub: Digital Shelf Analytics For eCommerce

Digital Shelf Optimization: Maximizing Retail Content for eCommerce Success

Elevate the brand's online presence with digital shelf optimization strategies. Learn how to boost product visibility and conversions.

Read more
How To Optimize Product Data For B2B Marketplaces

Enhancing Remote Work Collaboration: Insights and Strategies for Success Structure

Improve team productivity with effective remote work collaboration strategies. Learn how to build a connected & engaged team.

Read more
Gepard Features Hub: Product Data Validation For eCommerce

Gepard Features Hub: Mastering Data Validation Techniques For eCommerce Success

Boost Sales & Customer Satisfaction! Learn powerful data validation techniques for accurate product information in your eCommerce store.

Read more
Top B2B eCommerce Trends for 2024: Essential Features

Top B2B eCommerce Trends for 2024 + Essential Features

Stay ahead of the competition with these essential B2B eCommerce trends. Optimize your online business for success.

Read more
Amazon NFT Marketplace

Amazon NFT Marketplace: Will the Retailer Enter the $232 Billion Market?

Will Amazon enter the $232 billion NFT market? Explore rumors, news, and what an Amazon NFT marketplace might offer for creators.

Read more
What You Should Know During eCommerce App Development for Successful PIM Software Implementation

How to Choose a B2B eCommerce Platform: A Complete Guide

This guide is your compass to the key factors of how to choose a B2B eCommerce platform that will lead you to success.

Read more
Gepard Features Hub: Digital Shelf Analytics For eCommerce

Ecommerce Product Data Cleansing: How To Get Started

Discover how eCommerce product data cleansing can transform your business, it's benefits of accurate product data.

Read more
Multi Store vs. Multi Tenant Ecommerce Platforms: Key Differences

Multi Store vs. Multi Tenant eCommerce Platforms: Key Differences

Confused by multi-store vs. multi-tenant eCommerce platforms? Dive woth us into the pros, cons, and ideal use cases of each platform.

Read more
What is Dynamic Pricing in Retail & How to Manage it?

What is Dynamic Pricing in Retail & How to Manage it?

Discover here - what is dynamic pricing, and for what reason it has grown in popularity? What dynamic pricing strategies can increase profits?

Read more
Top 7 Sales Channels for Omnichannel Strategy

Top 7 Sales Channels for Omnichannel Strategy [2024]

In this article, we will consider the top sales channels and factors that influence the choice of distribution channels. So, let’s go.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success