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Cyril Dorogan Gepard PIM E-Commerce Consultant
Written by
Cyril Dorogan
CCO at Gepard
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Cyril Dorogan Gepard PIM E-Commerce Consultant
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PIM Solutions for Healthcare Manufacturers

3 min read
Published: June 13, 2024
Updated: June 14, 2024

At first glance, it seems that additional services are a luxury, and you can do without them. But try to calculate how much time you spend on creating and updating product cards. And how much more useful could you do instead of mechanically entering the same data into different systems?

How often do you lose customers due to errors in the description? The PIM system saves healthcare manufacturers from routine, errors and allows them to make products more attractive.

Today we will talk about PIM in healthcare and why it is useful for everyone, not just large players.

What is PIM for Healthcare Manufacturing?

PIM for healthcare manufacturing involves the systematic handling of data related to medical products. This includes organizing, storing, and distributing detailed information about products such as medical devices, pharmaceuticals, and healthcare supplies to ensure accuracy, compliance, and efficient supply chain operations.

If Excel is enough to manage content at the start of a business, then as it grows, more and more files and folders appear. It becomes difficult to keep track of the relevance of product cards and catalogs in general. The human factor also plays a role: every mistake, incorrect description, and low-quality photo results in losses.

What can you expect when implementing PIM?

What can you expect when implementing PIM for Healthcare?
For medical equipment manufacturers, sales growth depends on expanding and maintaining distribution channels, which in turn depends on ensuring sufficient completeness of product information.

A PIM system helps to create a high-quality public showcase and speed up the launch of a product across all sales channels, as well as create a single point of access to up-to-date product information (from specifications to technical documentation).

  • Quick launch of products to market

Adding detailed descriptions, new attributes, and photos to medical product information is often done “on the fly” when products are being prepared for launch. Publishing incomplete content and manual addition leads to errors, reduces conversion rates, increases the number of returns, and, ultimately, affects revenue and profits.

In this case, PIM software allows you to:

  1. Quickly launch your products to market.
  2. Increase conversion thanks to content.
  3. Increase brand loyalty.
  4. Reduce the likelihood of errors.
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  • Personalized content for specific channels

Interaction with online and offline channels creates an additional layer of complexity for medical device manufacturers due to product range variations, unique attribute interpretations for each channel, and different ways of sharing information.

Managing product information using Google Sheets, Excel files, or inventory control systems can be slow and can lead to errors and incorrect or incomplete data in product cards, as well as increase labor costs.

A PIM system allows you to:

  1. Improve engagement and conversion rates.
  2. Increase sales due to content personalization.
  3. Launch new sales channels faster with the help of pre-set connections.
  4. Reduce the costs of launching new sales channels.
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  • Storage and control of information

Each medical product has a wide range of information in various formats: spreadsheets with various attributes and descriptions, photos and videos in cloud storage, technical documents, and certificates on local network hard drives. All this is complex and time-consuming.

The PIM system collects data in a single source and shows which blocks remain unfilled. Optimization of the content workflow increases due to the common workspace and the ability to set targeted tasks for employees.

The PIM system allows you to:

  1. Automate content enrichment based on business rules.
  2. Control each department working with content.
  3. Check the availability of all necessary documentation.
  4. Store information in one place.
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  • Compliance with international standards

Maintaining a single product record to meet multiple regulatory requirements is crucial for healthcare manufacturers. Keeping up with evolving regulations like the FDA, GUDID, and EUDAMED, along with upcoming UDI requirements, is challenging.

An effective PIM system ensures that product data is accurate, consistent, and compliant with international standards. It also supports GS1 standards, simplifying the management and syndication of product data. This streamlines the submission process, providing a single source of truth.

The PIM system allows you to:

  1. Ensure compliance with diverse regulatory requirements.
  2. Validate product data for accuracy and consistency.
  3. Streamline the submission process.
  4. Manage and syndicate data by GS1 standards.
  5. Maintain a single, reliable record of product information.
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Gepard PIM: Robust Solution for Healthcare Manufacturers

PIM tool is a valuable asset for healthcare manufacturing. While the benefits are clear, implementing a PIM system demands meticulous attention to detail and thorough research. Before considering its adoption, it’s essential to explore current trends in product information management, understand what a PIM entails, compare various solutions, and assess your specific business needs to determine its potential advantages.

Do you have questions about how a PIM solution can benefit your healthcare manufacturing operations and what it can achieve for you?

Request your personalized demo now, and our dedicated experts will provide tailored consultations specific to your needs and offer a customized quote for your solution.

Cyril Dorogan Gepard PIM E-Commerce Consultant
Written by Cyril Dorogan
CCO at Gepard
Dedicated professional with more than 15 years of professional background in the eCommerce domain. Helping companies with Product Data syndication and eCommerce solutions, striving for success, and focusing on dedicated customer service. Cyril has implemented a range of eCommerce solutions for a variety of companies as Amazon, GS1, HP, Dell, Rakuten, Elkjop, Lazada. He is passionate about making business processes streamlined and growing the companies' operational efficiency by fulfilling eCommerce automation.

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