Quality product detail pages are the price of gold in eCommerce: they help products stand out in search engines to get relevant customers and assist shoppers on a digital plane. And solely relying on a manual workflow has been proven ineffective by hundreds of eCommerce companies. In this e-book, we will provide you with automation strategies for the main processes of product content management. As it is important to create rich product content, no lesser value goes for effective product data distribution from a brand to the retailer (or marketplace). We will cover data delivery tactics at the end of the material.