CF stages include:
An eCommerce CF is a path a prospect takes from entering the website to completing a purchase.
It is a practical way to see how visitors interact with your business. This may include identifying the points of their maximum motivation and tracking drop-off points.
To conduct a funnel conversion analysis:
Every eCommerce business aims to flourish, and CF optimization is a straightforward way to do it. It is a sequence of steps, each of which represents an opportunity to transform visitors into customers. It is essential to determine how the customer journey breaks down and take steps to address that problem.
AIDA funnel is a strategy that works with the customer’s behavior, motivation, and attention to make a sale. It is an acronym for Awareness, Interest, Desire, and Action.
Top-OF-FUnnel — the CF’s first and broadest part. Capture attention and interest while building trust and credibility through content.
Middle-OF-FUnnel — the SF’s stage at which the purchase is most possible, but not yet guaranteed. The goal is to get them to take an intended action. It’s often referred to as “the checkout funnel” and is focused on nurturing potential customers.
Bottom-OF-FUnnel — the ultimate stage of a buyer’s journey. May involve direct sales and marketing efforts that address visitors right before they’re ready to buy. To maximize ROI on your BOFU campaigns, include plenty of personalization and targeted messaging that speaks directly to your consumers’ needs and interests.
