Back to Glossary

Online Value Proposition

What Is Online Value Proposition?

It is a short and comprehensive answer to a client’s “What’s in it for me?” inquiry.

How To Create Online Value Proposition

Tips on how to develop a value proposition:

  • be brief, honest, and concise;
  • find what differs you from the competition;
  • make sure it matters to your clients;
  • test OVP ideas.

When writing a unique value proposition, forget about the company’s financial aspirations for a moment, and focus on real buyer’s gains.

What’s Amazon’s OVP?

Amazon’s VP is simple: provide a wide item variety at low prices with top-fast delivery. They offer free shipping on almost all purchases, as well as free returns within 30 days of purchase. They also have an Amazon Prime membership, which offers free 2-day shipping on many items and access to exclusive deals and content.

5 Types Of Value Propositions

Online value proposition examples by type:

  • Unique (UVP) — based on “one of a kind” attributes or features;
  • Differentiation (DVP) — based on the trust and awareness you build among clients;
  • Benefit (BVP) — based on unique product or offer’s benefits;
  • Solution (SVP) — focuses on addressing key pains with unique or strongly beneficial solutions;
  • Bundle (BVP) — based on beneficial “buy a lot, pay a little” concepts.

3 Proven Ways To Turn Online Prospects Into Customers

  • Make it easy for them to buy something from you;
  • Create a premium offer they can’t get anywhere else;
  • Give them something free and make payments easy.

You can find a basic value proposition canvas, but it is better just to formulate a few ideas from your heart. Consult your team, not someone’s templates, and check on your vision and mission, not the sales objectives.


Online Value Proposition FAQs

What is the basic online value proposition?

It is a basic explanation of what a company does and how it differentiates from the competition. It may be a very minor difference (even a one-day less in delivery or 1% extra at promo sales), but it should be evident to anyone entering a particular website.

What is the best online value proposition?

Ultimately, the best online value proposition is the one that resonates with the target audience and effectively communicates the unique value that the business offers, underlying the benefits that a company can provide, and how it solves clients’ problems or fulfills their needs better than its competitors.

Why an eCommerce business needs an online value proposition?

Your prospect enters an eCommerce website. What do they get about why is it beneficial for them to buy? If you cannot formulate it in one sentence, be sure, your target audience also can’t and just leaves. To sell more and to develop more predictably, create an OVP.

How to create value proposition?

First, you should have a real value, not just take it out of a thin air. Second, don’t hope to find a one-fits-all formula that suits any eCommerce business. Check on the OVP focus types above, decide which one is most relevant to your company, and write a few options you can test.

You May Find It Interesting

Cloud Product Information Management

Cloud Product Information Management: How to Choose the Right Platform?

In this piece, we will discover what is cloud based product information management and how to choose the right platform for your business.

Read more
Gepard PIM April Updates: Import Module and Taxonomy Features
3 min read
Gepard Updates

Gepard PIM April Updates: Import Module and Taxonomy Features

This April, we announced updates to our PIM solution, focusing on bug fixing, enhancing the Import Module, and advancing Taxonomy features.

Read more
Why Product Video Syndication is Your Next Big Win

Why Product Video Syndication is Your Next Big Win

Discover the transformative impact of a product video syndication platform on your eCommerce business and product data management.

Read more
Automotive Product Information Management
5 min read

Automotive Product Information Management [Full Guide 2024]

Explore the benefits of Automotive Product Information Management system in streamlining supply chains and enhancing customer service.

Read more
PIM Free Trial vs Freemium PIM vs Open Source PIM

PIM Free Trial vs Freemium PIM vs Open Source PIM

Explore the differences between free trial PIM systems, open source PIM, and freemium PIM solutionsm, their pros & cons.

Read more
PIM for Marketing: Full Guide [2024]

PIM for Marketing: Full Guide [2024]

PIM for marketing: unlock marketing success with PIM. Learn how to centralize product data for consistency and engagement.

Read more
Gepard Stiebel Collaboration
< 1 min read
Gepard Updates

Gepard PIM Embarks on a Groundbreaking Partnership with Stiebel Eltron

We are thrilled to announce a groundbreaking partnership between Gepard PIM and Stiebel Eltron, a leader in heating and energy solutions.

Read more
Gepard PIM Introduce New EPREL Product Categories
2 min read
Gepard Updates

New EPREL Product Categories at Gepard PIM

Gepard PIM is happy to announce the addition of new EPREL product categories: Air conditioners, Ventilation units, Temperature controls, etc.

Read more
EPREL Case Studies

Product Data Export To EPREL Database: 3 Success Stories

Product data entry to EPREL database: explore real cases and learn how Gepard helped comply with energy labeling regulations.

Read more
Gepard Features Hub: Digital Shelf Analytics For eCommerce

4 Key Performance Indicators in Digital Shelf Analytics Software

Explore essential digital shelf analytics KPIs such as search rankings, conversion rates, content quality, and pricing competitiveness.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
PIM researches
Unlocking the Future of reCommerce: Your Insights Matter!
Join our mission to transform the reCommerce landscape: Share your expertise and make a difference!
Join Research