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On-Page Optimization

What Is On-Page Optimization?

Also known as on-page SEO, on-page optimization includes a mix of strategies and measures taken to improve the position of an eCommerce website in terms of search engine rankings. For instance, you can optimize your web content in such a way that it gets mapped on intended user searches to appear among the first results.

On-page optimization includes all scope of work you carry out with your website (internal) and doesn’t deal with an external promotion (outside of your own website such as guest posts publishing, link building, listings management, etc.).

How To Do On-Page Optimization?

You already understand what is on-page optimization. Now it’s time to learn how to do on-page optimization to get the most out of this marketing strategy. Getting started is easy, especially if you understand what a typical search engine, such as Google considers before ranking your website.

Here is an on-page optimization checklist strategy:

  • Are you publishing high-quality website content?
  • Do you optimize page titles and headers with relevant keywords?
  • Do you have a structured markup with internal linking?
  • Is your site responsive to searches from mobile devices?
  • Are your web pages loading fast and swiftly?

What Are The Five Most Important On-Page Optimization Factors?

There are five key on-page optimization strategies to consider if your eCommerce website is going to rank among the first page results of a user’s searches. They include:

  • Optimizing title tags with relevant keywords;
  • Optimizing meta descriptions with primary product keywords;
  • Featuring your primary keyword in the H1 tag;
  • Using keywords in the beginning part of the content, probably within the first line of the opening paragraph;
  • Using primary keywords, their variations, and synonyms throughout the content

Also, it’s wise to follow Google’s E-A-T principle (Expertise, Authoritativeness & Trustworthiness) that was part of Google’s core update in May 2022. This factor indirectly impacts your rankings and evaluates the truth of your content.

What Are the Most Important SEO Ranking Factors?

Besides keywords, search engines consider other crucial factors before ranking your eCommerce website among the top search page results. These factors include:

  • Website security that guarantees the safety of user and visitor information
  • Technical SEO optimization, such as using a schema map to reveal the type of your content to Google;
  • User experience in terms of dwell time, bounce rate, and click-through rate;
  • Internal, inbound, and outbound links tied to descriptive anchor texts;
  • Social signals in terms of users sharing your web content on the internet;
  • Optimized web content with both primary and LSI keywords;
  • Domain authority, as well as age;
  • Optimized page speed, especially for a mobile version of your website.

Why Does E-A-T Matter?

E-A-T simply translates to expertise, authority, and trustworthiness, when it comes to on-page SEO optimization, as provided by Google when considering which pages to show users. The goal of this factor is to ensure that website users get high-quality content, as well as relevant information to their search needs.

Frequently Asked Questions About On-Page Optimization

Why is on-page SEO important?

On-page search engine optimization is important as it allows search engines to analyze your website together with its content and connect the same to relevant user searches. In other words, it communicates with search engine algorithms to rank your site.

How to monitor search engine rankings?

You can monitor search engine rankings using an on-page optimization tool. Among the best go-to tools in the market include:

What is off-page SEO in eCommerce?

This simply translates to any external factor that can improve the ranking of your eCommerce website, such as backlinks and social media mentions. Off-page SEO assists search engines to identify sites that are important and respected in any given industry.

How long does it take Google to rank a site?

It will take around 90 to 189 days for Google to rank your eCommerce website. The amount of time taken within this period depends on the popularity of keywords used on your website and the general competitiveness of your business.

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