Back to Glossary

Product Feed

What Is Product Feed?

A product feed, simply known as a data feed includes all attributes of product information that enhance display and advertisement. Product feeds files can be stored in XML, CVS, or TXT file formats to facilitate seamless catalog transfer across shopping engines, as well as eCommerce marketplaces.

Product Feed Examples

Product feeds examples include all files that store product information on eCommerce channels. This can be:

How To Create Product Data Feed

Knowing how to create the feed can help to enhance product visibility by increasing online exposure. Small businesses can begin generating feeds by uploading relevant data manually to standard file formats, such as CSV.

Established businesses can leverage programmatic feed generation that automatically gathers relevant product data from a retailer’s system. This option often gives accurate and up-to-date information. Alternatively, you can create a product feed using eCommerce feed generation plug-ins or PIM platform integration.

How To Manage Product Feeds

Product feed management includes sorting, distributing, and optimizing your product data to match the buyer’s search or intent. Typically, this maps your products on the right channels by enhancing online visibility. However, doing this manually can be cumbersome, if not unrealistic.

Businesses can leverage a product feed management tool that gives oversight control over all digital channels. Besides labeling and segmenting products clearly, a product feed management tool to test your feeds on the go and helps you improve on metrics.

Must Have Features Of Product Feed Management

Optimizing Product Feed

Product feed optimization helps your listing to stand out from the crowd by adding value to the existing product data. This maps the product listing on the user searches as Google focuses more on displaying relevant content ads, sometimes even for less money.

 

Frequently Asked Questions About Product Feed

Why do I need a product feed?

Every business requires a product feed as it’s the only primary source of product data in sales channels. In other words, it is crucial for sales campaigns.

What does a product feed do?

The eCommerce stores can leverage product feed data to display, advertise, or even upsell retailer products across multiple sales and marketing channels.

What is product feed specification?

Product feed specification includes a structure designed by sales channels to outline how retailers should organize their product feed. Typically, a product feed specification helps sales channels offer an uncompromised shopping experience by matching the right product information with the buyer’s search.

 

What is product feed management?

Product feed management is the process of sorting, distributing, and optimizing your product information to match the buyer’s search.

What Is Product Feed Management

You May Also Like

What Is eCommerce Ecosystem?
10 min read
eCommerce Strategy

How To Build A Successful eCommerce Ecosystem & Partnerships

In order to grow, it is important for a business to have a single platform for all market participants. Learn how to build an eCommerce ecosystem for a sharp competitive edge.

Read more
What Are Top Product Data Challenges For eCommerce?
7 min read
Product Information Management

TOP-5 Product Data Challenges For Manufacturers

Manufacturers face a lot of challenges in delivering on the market requirements. Find out about the most pressing ones and how to overcome them.

Read more
SME eCommerce
10 min read
eCommerce Strategy

B2B eCommerce SME Growth: Connecting To Marketplaces

Learn how small and medium B2B eCommerce enterprises can drive growth and reach out to a larger customer audience by harnessing international B2B marketplaces.

Read more
Gepard And Grover
2 min read
Gepard Updates

Grover Chooses Gepard For End-to-End Product Content Syndication

Grover, the market leader in technology rentals, is choosing Gepard to enable end-to-end product content syndication.

Read more
Can I Sell On TikTok?
7 min read
Insights / Trends

Will TikTok Become The Next Major Cross-Border eCommerce Platform?

Learn about the benefits of social commerce and explore how TikTok has evolved into an international eCommerce platform.

Read more
Gepard PIM vs In-house PIM
8 min read
Product Information Management

Gepard vs. In-House: Which PIM Solution Is Better?

What is better, buying or building a PIM solution? Why not both? Find out how you can get unique functionality faster than custom development.

Read more
What Is Flexible PIM?
9 min read
Product Information Management

PIM As An Ultimate Data Quality Booster. How Flexible Is Your PIM Solution?

How to make sure a PIM solution you are looking to adopt would perform to the max and bring sales-boosting results in the field? Here’s a guide on the main properties of a flexible PIM tool.

Read more
Niche Influencers Content
7 min read
Insights / Trends

5 Easy Ways For eCommerce Business To Find Niche Influencers

Do you want to boost your eCommerce business with the help of influencer marketing? Use these 5 tips to find the right niche trend spotters for your next campaign.

Read more
PXM Top Advice
9 min read
Product Experience Management

PXM Best Practices: Top 5 Advice

Explore the best PXM practices from business experts and get practical advice on product experience management.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success