Back to Glossary

Segmentation

What Is Segmentation?

Segmentation in eCommerce is the practice of dividing customers into groups based on common characteristics, behaviors, or preferences to target them with personalized marketing messages and offerings.

Why Is Segmentation Important In eCommerce?

It encourages loyalty and ultimately increases conversion rates. In a competitive online environment, especially if we are talking about marketplaces, it helps to stand out and find a good fit for user needs.

Customer Segments Examples

Rely on these customer segmentation examples :

  • Generation (millennials, Gen-Z);
  • Geography (“Valid if purchased within the Sydney CBD area”);
  • Life phase (new parents or retirees);
  • Occupation (health tech programming specialists);
  • Income level (luxury brands);
  • Marital status (singles or married couples);
  • Family size (families with multiple children);
  • Hobbies/Interests (a subscription box for gardening enthusiasts);
  • Fitness level (a workout app with plans for beginners or advanced athletes);
  • Tech-savviness (less tech-savvy individuals).

Make it a principle to gather customer segmentation data and analyze it, improving the upcoming campaign.

The Benefits Of Customer Segmentation

It is easier for people to like and choose you because they feel understood, safe, and valued. They recommend you within their circle and come back to purchase more. You help users not waste time on myriads of offers, and turn gratitude into revenue.

Customer Segmentation Models

  • Psychographic — attitudes, principles, interests, values. E.g.: Selling eco-friendly products to environmentally-conscious people;
  • Behavioral — habits, product usage, or brand loyalty. E.g.: Offering discounts for returning clients;
  • Needs-based — wishes, pain points. E.g.: Promoting meal delivery services to busy professionals who lack time for meal preparation;
  • Benefit — advantages clients are looking for. E.g.: Advertising a phone with a strong battery to consumers who prioritize extended usage;
  • Value-based — perceived value or willingness to pay. E.g.: Offering premium subscriptions for high-value prospects seeking enhanced features.

 

 

Customer Segmentation FAQs

How to choose the right customer segmentation model?

Decide what goal to pursue, what data on real or potential clients you have, and whether you can get more data fast. Assess various models according to their pertinence to your goals, simplicity of execution, and the accessibility of the required data. Opt for a model that is consistent with your goals and is flexible enough to play with from one sprint to another.

What is customer segmentation strategy?

Customer segmentation strategies are all about systematic work on splitting audiences using various attributes and coming up with custom content and eCommerce offers. It is not enough to dabble, you need to have a plan that covers a minimum of several months, better than a year. Only this way you can see the real effect and make conclusions.

What are types of customer segmentation?

A type of customer segmentation defines the way you cut the “pie.” Will it be based on demographics? Will you use a location-income-occupation triangle? Will you address marital status and life phase first? You can use standard types, combine the existing ones, or create your unique mix.

You May Find It Interesting

Gepard PIM August Product Updates
4 min read
Gepard Updates

Gepard PIM Product Updates August 2025: Smarter Pipelines, AI Shopping Agents & More

Discover Gepard PIM’s August updates: AI shopping agent, smarter pipelines, Amazon category mapping, compliance tools, and faster testing.

Read more
Product Data Syndication

Product Content Syndication: Tools, Services & Strategy for Multichannel Growth

Define product content syndication and aggregation. How retailers and brands can benefit from syndication and distribution of product content.

Read more
Gepard PIM AI Mapping Feature
< 1 min read
Gepard Updates

From Data Chaos to Global Harmony: Meet Gepard’s AI Mapping Agent

Gepard’s AI Mapping Agent does both jobs: Builds taxonomies and data models. Maps them across suppliers, systems, sales channels.

Read more
Product Taxonomy Definition_ Mapping, Creation & Best Practices

Product Taxonomy Definition: Mapping, Creation & Best Practices

Find out what is product taxonomy, learn about its best practices and why it’s important for eCommerce business.

Read more
How Data Validation Transforms eCommerce Businesses

How Data Validation Transforms eCommerce Businesses

Read about the impact of data validation on eCommerce companies. Learn how to validate data to generate revenue and get a deeper understanding of your customers.

Read more
Gepard PIM AI Mapping Feature

Product Data Mapping: Framework, Automation & Best Practices

Discover what is product data mapping and how Gepard helps automate it. Learn frameworks, tools, and AI-powered solutions for eCommerce success.

Read more
How to Cut EU Chemical Regulations Compliance Time by 90%

How to Cut EU Chemical Regulations Compliance Time by 90%

Automate REACH, CLP & SCIP compliance with Gepard ECHA Connector. Cut risk, reduce manual work & ensure EU chemical regulation readiness.

Read more
Gepard PIM Product Updates July
3 min read
Gepard Updates

Gepard PIM Product Updates July 2025: Product URL Scraping and More

Our Gepard PIM summer release emerges from a structured development cycle underpinned by thorough technical reviews and measured iteration.

Read more
NEW EPREL CATEGORIES: HOW BRANDS DEAL WITH IT

The EPREL “Gotchas” we’re Already Seeing (and How Teams are Fixing Them)

Learn how brands adapt to the NEW EPREL categories: smartphones/tablets labels, PIM workflows, QR links, audits, fines.

Read more
Gepard Deepens Partnership with Fucida
2 min read
Gepard Updates

Gepard Deepens Partnership with Fucida

The extension equips Fucida with a single, cloud-native backbone for listing, validating, and enriching thousands of SKUs on every present and future Amazon storefront.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success