It encourages loyalty and ultimately increases conversion rates. In a competitive online environment, especially if we are talking about marketplaces, it helps to stand out and find a good fit for user needs.
Rely on these customer segmentation examples :
Make it a principle to gather customer segmentation data and analyze it, improving the upcoming campaign.
It is easier for people to like and choose you because they feel understood, safe, and valued. They recommend you within their circle and come back to purchase more. You help users not waste time on myriads of offers, and turn gratitude into revenue.
Decide what goal to pursue, what data on real or potential clients you have, and whether you can get more data fast. Assess various models according to their pertinence to your goals, simplicity of execution, and the accessibility of the required data. Opt for a model that is consistent with your goals and is flexible enough to play with from one sprint to another.
Customer segmentation strategies are all about systematic work on splitting audiences using various attributes and coming up with custom content and eCommerce offers. It is not enough to dabble, you need to have a plan that covers a minimum of several months, better than a year. Only this way you can see the real effect and make conclusions.
A type of customer segmentation defines the way you cut the “pie.” Will it be based on demographics? Will you use a location-income-occupation triangle? Will you address marital status and life phase first? You can use standard types, combine the existing ones, or create your unique mix.
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