A product value proposition (PVP) refers to the unique selling points of a physical item, focusing on features and benefits that differentiate it from other products in the market. A compelling PVP often includes information about product quality, functionality, design, and pricing.
On the other hand, a value proposition for service focuses on the unique benefits that customers can expect to receive from a particular offering. This could include elements like customer support, convenience, and expertise. Services are intangible and typically require a higher level of trust from customers, so it is crucial to effectively communicate your value clearly.
Writing a value proposition for a service involves a clear understanding of your target audience and the unique aspects that make it stand out from competitors.
Remember that any value proposition tips for selling a service should, firstly, focus on your specifics, your audience, and your current goals.
Online Language Learning Platform
VP: “Learn a new language in just 30 minutes a day with our personalized, interactive lessons designed to help you speak like a native.”
In this example, the unique benefits offered by the platform are:
Time efficiency: “Learn a new language in just 30 minutes a day”
Personalization: “Personalized, interactive lessons”
Desired outcome: “Speak like a native”
Uber: “Tap a button, get a ride.”
Airbnb: “Book unique homes and experiences all over the world.”
Mailchimp: “Build your brand, sell more stuff.”
Differentiation. Set your offer apart from competitors and showcases why customers should choose you over others.
Customer acquisition. Resonate with your target audience, helping attract potential customers and convert them into paying clients.
Customer retention. Earn clients’ loyalty and widen your network, help brand advocates promote you.
