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UI/UX Design

What Is a UI/UX Design?

UX means user experience. UX design refers to product development in a way that facilitates positive interactions between users and software. Its aim is to solve problems that users may have along their  online journey.

UI means user interface. UI design refers to an aesthetically pleasing system development that enables human-computer interactions. It involves a combination of colors, typography, buttons, and visuals.

What Is a User Interface?

A UI is a system in which users interact with a computer on a desktop or mobile device. For example, it can be an eCommerce website with a product catalog, user account, and a payment system.

UI Vs. UX Design

The main difference is that UI design is all about the looks and functions, and UX design is about users interacting with the UI. However, one can’t go without the other to make a good product.

UX/UI Examples

A good eCommerce UI/UX example is H&M website. It has great navigation and offers detailed categorization, so customers can quickly find a relevant item, such as a Christmas gift.

Another eCommerce example is the Nike website. It uses hierarchy and visual cues to improve user experience and promote better sales.

eCommerce UI Design Best Practices

  • Adapt the site navigation according to the user journey.
  • Provide more structure to the site menu, so users don’t have to see all categories at once.
  • Make the key features of a product visible at first glance.
  • Ensure that the product variants (color, size, model) are easy to select.

eCommerce UX Design Best Practices

  • Customers should understand what kind of products you are selling in the first milliseconds of visiting your site.
  • CTAs should be relevant to the products and user journey.
  • Provide an easy search.
  • Provide recommendations, so customers can explore new items.

FAQ about UX/UI Design

What is the difference between UX and UI design?

The difference between UX and UI design in the aspects of a product you are looking at. While UI design is about making a product visually appealing and functional, UX design is more abstract and concerned with the way a person will use the interface.

What is consistent UX/UI design?

Consistency in UX and user interface design refers to creating uniformity in objects, functions, and behavior. An interface that can be used intuitively offers a sense of control and reliability for the users.

Does UI/UX design require coding?

Coding isn’t a part of a UI/UX designer’s job, but understanding programming at least at a basic level can help develop interfaces more effectively.

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