User experience has several elements. You could say these are layers, where the base one provides a ripple effect of dependency between the elements.
At the base, you have more abstract elements, like the strategy to satisfy user needs, scope of functions, and user-product interactions. Then, you have more concrete elements, such as visual design and technical characteristics.
If you make decisions without considering any of the layers, your website or service won’t offer a positive experience.
While UX refers to the entirety of a user’s experience with a product, usability only explains how well it worked.
Usability is a measure of success. It determines the ease with which a person achieved their goal when using a product.
To provide a positive user experience, you should consider the following factors:
User experience testing is the process of building use case hypotheses, trialing and evaluating them. In terms of an eCommerce website, this can involve trying out different CTAs, changing content, or offering various recommendations.
Here are a couple of examples to compare what is a good and bad UX:
How to measure the results depends on the type of test you are running. For example, if you changed the CTA in a page content, you can use Google Analytics to track changes in traffic.
The ultimate goal of user experience testing is increasing sales. So when your operations run smoothly, and you can dedicate some time to a new task — that’s an ideal time to test a few hypotheses.
Customer experience shows the bigger picture. It’s also the thought and actions that go into realizing a need and making a decision. UX is what’s in between.
