Back to Glossary

User Experience

What Is User Experience?

User experience (UX) is the result of people interacting with a product (e.g., website, merchandise, service). In terms of eCommerce, it’s the ease of using your store’s website, contacting sales managers or customer support. But it can also include interactions with a product after it’s shipped.

Elements Of User Experience

User experience has several elements. You could say these are layers, where the base one provides a ripple effect of dependency between the elements.

At the base, you have more abstract elements, like the strategy to satisfy user needs, scope of functions, and user-product interactions. Then, you have more concrete elements, such as visual design and technical characteristics.

If you make decisions without considering any of the layers, your website or service won’t offer a positive experience.

Usability VS. User Experience

While UX refers to the entirety of a user’s experience with a product, usability only explains how well it worked.

Usability is a measure of success. It determines the ease with which a person achieved their goal when using a product.

Factors Influencing UX

To provide a positive user experience, you should consider the following factors:

  • usefulness of your product;
  • ease of use;
  • visual appeal;
  • accessibility, especially for people with disabilities;
  • your credibility.

User Experience Testing

User experience testing is the process of building use case hypotheses, trialing and evaluating them. In terms of an eCommerce website, this can involve trying out different CTAs, changing content, or offering various recommendations.

Examples Of User Experience in eCommerce

Here are a couple of examples to compare what is a good and bad UX:

  • Zalando – the website reflects the user journey and provides all necessary information, such as product descriptions, images, and videos.
  • Arngren – makes it almost impossible to understand what products they offer or if it’s even a store.


FAQ about User Experience

How do you measure user experience testing results?

How to measure the results depends on the type of test you are running. For example, if you changed the CTA in a page content, you can use Google Analytics to track changes in traffic.

When do you need to run user experience tests?

The ultimate goal of user experience testing is increasing sales. So when your operations run smoothly, and you can dedicate some time to a new task — that’s an ideal time to test a few hypotheses.

User experience vs. customer experience – what is the difference?

Customer experience shows the bigger picture. It’s also the thought and actions that go into realizing a need and making a decision. UX is what’s in between.

You May Find It Interesting

6 Best Practices in Product Data Syndication [2024]

6 Best Practices in Product Data Syndication [2024]

To ensure successful product data syndication, it is important to follow best practices. In this article, we will discuss them.

Read more
Interview With Product Data Management Experts

Unlocking eCommerce Success: Interview With Product Data Management Experts

Gepard PIM team invites eCommerce specialists to share their valuable insights with our research specialists.

Read more
Cloud Product Information Management

Cloud Product Information Management: How to Choose the Right Platform?

In this piece, we will discover what is cloud based product information management and how to choose the right platform for your business.

Read more
Gepard PIM April Updates: Import Module and Taxonomy Features
3 min read
Gepard Updates

Gepard PIM April Updates: Import Module and Taxonomy Features

This April, we announced updates to our PIM solution, focusing on bug fixing, enhancing the Import Module, and advancing Taxonomy features.

Read more
Why Product Video Syndication is Your Next Big Win

Why Product Video Syndication is Your Next Big Win

Discover the transformative impact of a product video syndication platform on your eCommerce business and product data management.

Read more
Automotive Product Information Management
5 min read

Automotive Product Information Management [Full Guide 2024]

Explore the benefits of Automotive Product Information Management system in streamlining supply chains and enhancing customer service.

Read more
PIM Free Trial vs Freemium PIM vs Open Source PIM

PIM Free Trial vs Freemium PIM vs Open Source PIM

Explore the differences between free trial PIM systems, open source PIM, and freemium PIM solutionsm, their pros & cons.

Read more
PIM for Marketing: Full Guide [2024]

PIM for Marketing: Full Guide [2024]

PIM for marketing: unlock marketing success with PIM. Learn how to centralize product data for consistency and engagement.

Read more
Gepard Stiebel Collaboration
< 1 min read
Gepard Updates

Gepard PIM Embarks on a Groundbreaking Partnership with Stiebel Eltron

We are thrilled to announce a groundbreaking partnership between Gepard PIM and Stiebel Eltron, a leader in heating and energy solutions.

Read more
Gepard PIM Introduce New EPREL Product Categories
2 min read
Gepard Updates

New EPREL Product Categories at Gepard PIM

Gepard PIM is happy to announce the addition of new EPREL product categories: Air conditioners, Ventilation units, Temperature controls, etc.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
PIM researches
Unlocking the Future of reCommerce: Your Insights Matter!
Join our mission to transform the reCommerce landscape: Share your expertise and make a difference!
Join Research