Back to Glossary

User Experience

What Is User Experience?

User experience (UX) is the result of people interacting with a product (e.g., website, merchandise, service). In terms of eCommerce, it’s the ease of using your store’s website, contacting sales managers or customer support. But it can also include interactions with a product after it’s shipped.

Elements Of User Experience

User experience has several elements. You could say these are layers, where the base one provides a ripple effect of dependency between the elements.

At the base, you have more abstract elements, like the strategy to satisfy user needs, scope of functions, and user-product interactions. Then, you have more concrete elements, such as visual design and technical characteristics.

If you make decisions without considering any of the layers, your website or service won’t offer a positive experience.

Usability VS. User Experience

While UX refers to the entirety of a user’s experience with a product, usability only explains how well it worked.

Usability is a measure of success. It determines the ease with which a person achieved their goal when using a product.

Factors Influencing UX

To provide a positive user experience, you should consider the following factors:

  • usefulness of your product;
  • ease of use;
  • visual appeal;
  • accessibility, especially for people with disabilities;
  • your credibility.

User Experience Testing

User experience testing is the process of building use case hypotheses, trialing and evaluating them. In terms of an eCommerce website, this can involve trying out different CTAs, changing content, or offering various recommendations.

Examples Of User Experience in eCommerce

Here are a couple of examples to compare what is a good and bad UX:

  • Zalando – the website reflects the user journey and provides all necessary information, such as product descriptions, images, and videos.
  • Arngren – makes it almost impossible to understand what products they offer or if it’s even a store.

 

FAQ about User Experience

How do you measure user experience testing results?

How to measure the results depends on the type of test you are running. For example, if you changed the CTA in a page content, you can use Google Analytics to track changes in traffic.

When do you need to run user experience tests?

The ultimate goal of user experience testing is increasing sales. So when your operations run smoothly, and you can dedicate some time to a new task — that’s an ideal time to test a few hypotheses.

User experience vs. customer experience – what is the difference?

Customer experience shows the bigger picture. It’s also the thought and actions that go into realizing a need and making a decision. UX is what’s in between.

You May Find It Interesting

EPREL Case Studies

Product Data Export To EPREL Database: 3 Success Stories

Product data entry to EPREL database: explore real cases and learn how Gepard helped comply with energy labeling regulations.

Read more
Gepard Features Hub: Digital Shelf Analytics For eCommerce

4 Key Performance Indicators in Digital Shelf Analytics Software

Explore essential digital shelf analytics KPIs such as search rankings, conversion rates, content quality, and pricing competitiveness.

Read more
EPREL Data Entry Service Providers

EPREL Data Entry Service Providers: What to Look For

EPREL data entry provider play a pivotal role in ensuring compliance, alleviating the burden of data management

Read more
Free PIM Audit Service
2 min read
Gepard Updates

Gepard PIM Launches Free PIM Audit Service

Our team understands the challenges businesses face in PIM, which is why we're thrilled to introduce our Free PIM Process Audit.

Read more
6 Key Tactics for Optimized EPREL Data Input

6 Key Tactics for Optimized EPREL Data Input

In this article, we delve into the role that EPREL data entry plays in securing adherence to regulations and accuracy in product data.

Read more
Top 5 Benefits of AI Mapping for Business

Top 5 Perks Of AI Mapping For Business

Discover how AI mapping can transform your business. Our article delves into the top five advantages of AI Mappings.

Read more
5 Key Features Your Product Data Syndication Platforms

5 Key Features Of Product Data Syndication Platform

Explore key features of the PIM tool and product content syndication for efficient product data management and successful eCommerce strategy.

Read more
Shopify-App-Interview
3 min read
Blog

Sergii Shvets Interview: Gepard’s Integration Journey With Shopify to Drive eCommerce

Explore key perspectives on the role of PIM solution in empowering businesses to navigate the evolving eCommerce platforms.

Read more
Implementing Product Information Syndication: 8 Best Practices

Implementing Product Information Syndication Software: 8 Best Practices

Implement these product data syndication best practices for eCommerce success. Boost efficiency and compliance with Gepard.

Read more
8 Main Challenges In Product Content Distribution

Product Content Distribution: 8 Main Challenges

Discover the 8 main challenges & best practices in product content distribution and how a PIM tool can address them.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success