Product taxonomy or product categorization is a hierarchical and logical structure of classifying and organizing your products.
Product taxonomy consists of product categories and attributes. Category unites the related products, and the attributes are the characteristics applied to each product. There is also much more data included in the product taxonomy.
The purpose of retail taxonomy is to enable fast and flawless product search and to enhance customer experience.
The term sounds easy, so why is product taxonomy so important in the eCommerce world?
The first thing you do when you step into a shop is usually going to a specific department to find the right product. You’re walking there intuitively to choose something from well-organized market stalls and just want to get faster to a check-out corner.
You can’t expect to find steak or parmesan in the toiletries section of a supermarket, right?
The same goes for online shops: easy navigation and simple product organization help buyers find the right product faster and facilitate their purchase process.
For those brands who want to stay omnipresent, a well-built product taxonomy is an essential part of the eCommerce strategy.
Let’s find a great product taxonomy example. If we browse Jack Wolfskin’s online shop, we can find “shoulder bags” in the “Equipment” category and the “Packs & Bags” subcategory. In the product description, we will find “Measurements” and “Weight” attributes that can be applied to many other products on the website.
However, there are some challenges with product taxonomy management. Among the major are:
1. Standard settings for taxonomies.
2. Local differences.
3. Different terminology.
4. Complex product data.
5. Duplicated categories.
6. Doubts between categories & attributes.
All of these increase your time-to-market and lower income.
But there is a way out! Stop spending long hours trying to manually manage your product taxonomy, entrust this task to proper software.
Gepard PIM has an advanced taxonomy management module that can help you to avoid data duplicates and errors, maintain multi-taxonomies, build a common data structure for your products, and support unified units of measurement.
If you need help with product taxonomy setup, please reach out to the Gepard team.