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Conversion Rate

What Is Conversion Rate?

CR represents the percentage or fraction of visitors who completed a purchase or another intended action on the website or a branded marketplace page relative to the total number of visitors.

What Is A Good eCommerce Conversion Rate?

What is a good conversion rate? Anywhere from 2% to 6%. The product you sell is a critical factor. The CR for books or software is usually higher than for clothes or food. Benchmarks are influenced by the industry, price point, customer demographics, ad budget, free shipping/returns, organic/paid traffic ratio, etc.

There isn’t one eCommerce CR number that everyone can use as an ultimate goal. Assess different business aspects and decide what constitutes their individual success. Take into account the monthly number of visitors: if it’s less than 50k, then a 1% CR is ok for a while.

What is a good conversion rate for eCommerce? Ultimately, it should suffice your profitability.

How To Calculate Conversion Rate

A Conversion Rate formula: the number of people who finalized a purchase divided by the general number of visitors, multiplied by 100%. If 20 visitors out of 200 purchase something, your CR is 10%.

What Is Conversion Rate Optimization?

Conversion Rate Optimization is a process that helps to transform more visitors into paying customers, skyrocket CR, and make more money.

This process doesn’t include product optimization but focuses on improving the overall website experience. Poor website optimization fetches down CR, regardless of your product quality.

How To Increase The Conversion Rate

  • Write clear and concise product descriptions.
  • Break your content into multiple pages so potential customers can incrementally move through the sales funnel.
  • Keep the design page simple, with plenty of white space around text blocks for visitors to focus and make purchasing decisions easier.
  • Increase the prominence of your call-to-action buttons to stand out when people visit your page.
  • Use small changes to test different versions and find the most effective solutions.

Conversion Rate FAQ

What is the average conversion rate in eCommerce?

The average conversion rate for eCommerce: for consumer goods — 3%; for B2B services, — around 5%; for websites selling both consumer and B2B products — 4%. Numbers change depending on external (competitors’ density, tech changes in the market, etc.) and internal (ads, price point, etc.) factors.

What tools measure Conversion Rate automatically?

The best tools to measure CR automatically include

  • Google Analytics.
  • WordPress Plugin UTM Tracking.
  • Google AdWords CR Tracking.
  • Heatmaps tools: HotJar, Smartlook, CrazyEgg, etc.
  • CR optimization tools: HubSpot Sales, Visual Website Optimizer, Optimizely, and Unbounce.

Why is measuring the Conversion Rate important?

Conversion Rate is an important metric to measure because it directly indicates your website’s quality. If your CR is low, it means that people are not interested in what you offer or your website needs to be better optimized and easier to navigate.

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