Conversion Rate Optimization

Common Stages Of Conversion Rate Optimization

The conversion rate optimization (CRO) strategy may be realized via the following steps:

• Define crucial website objectives/KPIs.
• Gather data on visitors’ behavior for desktop and mobile versions.
• Address visitors directly to know more about how they see their experience.
• Develop hypotheses regarding the improvements based on the obtained data.
• Test the hypotheses.
• Pay extra attention to the funnel leaks in each option.
• Analyze the received data to determine efficient and null changes.
• Focus on the data related to your key metrics.
• Start with the most potentially impactful changes.
• Continue monitoring, identify new opportunities, and invest in CRO.

Examples Of Conversions In eCommerce

Conversions happen when your client:

• Adds an item to their cart and then completes the purchase.
• Submits their valid email address to receive a newsletter.
• Engages with promo gamification and makes a purchase using a promo code.
• Recommends you in social media to receive certain bonuses.

Additional Metrics For Measuring eCommerce Conversions

• Bounce rate. How many visitors closed the page immediately once it was loaded?
• Exit rate. What part of visitors left the site seeing a single page only?
• Click-through rate (CTR). How often someone clicks on an ad or link in comparison to how often that ad or link appears in a person’s browser window?

Tips For eCommerce Conversion Rate Optimization

Conversion rate optimization tips from our SEO, UX and data operation experts:

• Increase the product pages’ readability: easy to scan, no clutter, no confusion about what you’re selling, and all product scenarios are clear.
• Use persuasive copywriting: speak directly to the visitor, use verbs instead of nouns, and cut on passive voice.
• Don’t demand too much information upfront: get information from customers before they make a purchase, but prioritize checkout over forms.
• Don’t make people jump through hoops: think about how different clients (e.g., those without active credit cards) can pay for your product without contacting support (e.g., PayPal).
• Optimize for mobile devices: both desktop and mobile versions should give users access to the same information at all times without having to “over scroll” down or sideways.