PDP

How PDP Looks Like

Although eCommerce product pages are not as descriptive as one would think, they have essential creative elements that can even extend to videos.

Typically, a PDP features:

• your product’s name;
• a short description;
• images;
• a call to action.

The CTA is the most crucial part of a PDP because this is where you convince the buyer to convert into a buying customer and add the item to their cart. A shipping discount can be a perfect CTA for achieving that, instead of a generic “Add to Cart”.

What Are PDP General Components?

A PDP page features various components that enhance the overall buyer experience, including a menu button and search bar for easy navigation. This is helpful, especially when customers are looking for a specific item. Other important elements are product picture, name, description and availability, rating & reviews, delivery time, shipping and return data.

Other components of a PDP include:

• add to wish list feature for future purchases
• an optimized cart button that allows buyers to view the items on their cart, even before the checkout stage.

What Is The Purpose of a Product Data Page?

A product page allows customers to understand the product better, including how it can be delivered to their addresses. Look at it as a conversion-oriented page that drives sales by convincing the customer beyond reasonable doubt.

What Makes a Great Product Data Page?

A good product page gives buyers a seamless experience, whether accessed from a PC or a smartphone device. It also features contact information for real-time product inquiries, as well as CTA that prompts the buyer to add the item to their cart.