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PDP

What Is PDP?

A product data page, also known as PDP or product detail page gives a vivid description of a product in terms of color, size, reviews, or even shipping information. A PDP appears alongside the product’s photo and helps buyers evaluate their options before buying the product.

How PDP Looks Like

Although eCommerce product pages are not as descriptive as one would think, they have essential creative elements that can even extend to videos.

Typically, a PDP features:

The CTA is the most crucial part of a PDP because this is where you convince the buyer to convert into a buying customer and add the item to their cart. A shipping discount can be a perfect CTA for achieving that, instead of a generic “Add to Cart”.

What Are PDP General Components?

A PDP page features various components that enhance the overall buyer experience, including a menu button and search bar for easy navigation. This is helpful, especially when customers are looking for a specific item. Other important elements are product picture, name, description and availability, rating & reviews, delivery time, shipping and return data.

Other components of a PDP include:

  • add to wish list feature for future purchases
  • an optimized cart button that allows buyers to view the items on their cart, even before the checkout stage.

What Is The Purpose of a Product Data Page?

A product page allows customers to understand the product better, including how it can be delivered to their addresses. Look at it as a conversion-oriented page that drives sales by convincing the customer beyond reasonable doubt.

What Makes a Great Product Data Page?

A good product page gives buyers a seamless experience, whether accessed from a PC or a smartphone device. It also features contact information for real-time product inquiries, as well as CTA that prompts the buyer to add the item to their cart.

Frequently Asked Questions About PDP

What is the difference between PDP and PLP

While a PDP gives the buyer information about a single product, a PLP (Product Listing Page) helps the buyer filter and display multiple products within a specific category.

What is PDP in SEO?

PDP in SEO means a user-friendly experience in terms of vivid product descriptions.

What does Amazon PDP mean?

This is an eCommerce web page that contains a detailed description of a particular product on Amazon platform.

How do I create a product data page?

You can create a PDP eCommerce page by using high-resolution images, clear pricing, persuasive CTAs, and the other components mentioned above.

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