Back to Glossary

PDP

What Is PDP?

A product data page, also known as PDP or product detail page gives a vivid description of a product in terms of color, size, reviews, or even shipping information. A PDP appears alongside the product’s photo and helps buyers evaluate their options before buying the product.

How PDP Looks Like

Although eCommerce product pages are not as descriptive as one would think, they have essential creative elements that can even extend to videos.

Typically, a PDP features:

The CTA is the most crucial part of a PDP because this is where you convince the buyer to convert into a buying customer and add the item to their cart. A shipping discount can be a perfect CTA for achieving that, instead of a generic “Add to Cart”.

What Are PDP General Components?

A PDP page features various components that enhance the overall buyer experience, including a menu button and search bar for easy navigation. This is helpful, especially when customers are looking for a specific item. Other important elements are product picture, name, description and availability, rating & reviews, delivery time, shipping and return data.

Other components of a PDP include:

  • add to wish list feature for future purchases
  • an optimized cart button that allows buyers to view the items on their cart, even before the checkout stage.

What Is The Purpose of a Product Data Page?

A product page allows customers to understand the product better, including how it can be delivered to their addresses. Look at it as a conversion-oriented page that drives sales by convincing the customer beyond reasonable doubt.

What Makes a Great Product Data Page?

A good product page gives buyers a seamless experience, whether accessed from a PC or a smartphone device. It also features contact information for real-time product inquiries, as well as CTA that prompts the buyer to add the item to their cart.

Frequently Asked Questions About PDP

What is the difference between PDP and PLP

While a PDP gives the buyer information about a single product, a PLP (Product Listing Page) helps the buyer filter and display multiple products within a specific category.

What is PDP in SEO?

PDP in SEO means a user-friendly experience in terms of vivid product descriptions.

What does Amazon PDP mean?

This is an eCommerce web page that contains a detailed description of a particular product on Amazon platform.

How do I create a product data page?

You can create a PDP eCommerce page by using high-resolution images, clear pricing, persuasive CTAs, and the other components mentioned above.

You May Find It Interesting

​​Gepard PIM: May 2025 Product Demo Recap
3 min read
Gepard Updates

Gepard PIM: May 2025 Product Demo Recap

Discover Gepard PIM’s May ’25 updates: real-time imports, PDF product imports, drag-drop media, inline attribute creation and AI extraction.

Read more
Preparing for the Circular Economy Act 2026

Preparing for the Circular Economy Act 2026

Learn how manufacturers can align with the EU Circular Economy goals by preparing for the Circular Economy Act 2026.

Read more
How Top Brands Use PIM to Rule the Digital Shelf

How Top Brands Use PIM to Rule the Digital Shelf

See how top brands use PIM solutions to manage product content, improve digital shelf performance, and grow faster across eCommerce channels.

Read more
eCommerce Product Data Compliance with EU Regulations [Checklists]

EU Compliance Made Easy: Essential Checklists for eCommerce Success

We’ll dive into key EU regulations like EPREL, GPSR, the Digital Product Passport, and more, complete with handy checklists you can use.

Read more
What Is Jobs To Be Done?

Jobs To Be Done For eCommerce Customer Journey Map

Learn what is jobs to be done approach and how to apply JTBD framework for an eCommerce customer journey mapping.

Read more
Customer Journey Touchpoints

A Guide To eCommerce Customer Journey Touchpoints And Mapping

Comprehending eCommerce journey mapping and touchpoints can help you drive sales and enhance consumer experience. Learn all the essentials in this guide.

Read more
SME eCommerce

B2B eCommerce SME Growth: Connecting To Marketplaces

Learn how small and medium B2B eCommerce enterprises can drive growth and reach out to a larger customer audience by harnessing international B2B marketplaces.

Read more
What Is Customer Journey Map?

Customer Journey Map For eCommerce Website

Learn about Customer Journey, the stages of it, and specifics for eCommerce websites to reach the most effectiveness in Customer Journey Mapping.

Read more
How To Build A Successful Omnichannel Strategy

Building A Successful Omnichannel Strategy

Learn how omnichannel product information management can boost your business, increase sales and deliver an excellent customer experience.

Read more
Boost Compliance and Sustainability with Circular Strategies
4 min read
How To

How To Boost Compliance with Circular Strategies

Align your business with EU ESPR rules to boost sustainability, cut waste, meet compliance, and unlock cost-saving circular strategies.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success