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PLP

What Is PLP?

An eCommerce products list page displays multiple products within a certain category, based on the user’s search request. A typical PLP is crucial for any eCommerce store because it funnels visitors closer to the checkout stage, or where they can access detailed product information.

How PLP Looks Like

A PLP includes a web page that is clean, minimal, and highly functional. Besides the product overview, a product listing page design also includes persuasive triggers that can drive the customer to click on individual products.

Why Do Product Listing Pages Important?

A well-optimized PLP eCommerce page helps increase the awareness of your catalog in individual product categories. Typically, users can clearly search and see what is in stock or what is missing. A PLP also maximizes the exposure of your products to increase conversions and drive sales. From here, users can access the product details page on the go and learn more about the item in question.

What Are key Elements of a Product Listing Page?

Product listing pages have four key elements, including:

  • product images and descriptions;
  • category name;
  • filter;
  • facets, as well as breadcrumbs for intuitive navigation.

All these elements enhance the customer experience when optimized.

What Is The Difference Between PDP and PLP?

PDP (product data page) and PLP both enhance user experience and drive sales by maximizing product exposure. However, a PDP gives detailed information about a product in terms of color, size, or even shipping details. On the other hand, a PLP simply displays a list of products within a certain category, based on the user’s search request.

Frequently Asked Questions About PLP

What is PLP in Magento?

PLP is simply the category page in Magento that can either be displayed at the front-end or back-end part of your online store.

What is the difference between CLP and PLP?

CLP (Category Listing Page) displays eCommerce categories in a list while PLP displays the products in segmented categories.

How can I improve my product listing page?

PLP in SEO entails strategic on-page optimization of each product page.

What is the role of PIM solution in product data management?

PIM solution centralizes the management of product data for easy sharing across multiple platforms. With such data capabilities as product data validation, product data standardization, product content syndication, data enrichment, it helps eCommerce businesses to win on the digital shelf and reduce time-to-market.

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