Back to Glossary

PLP

What Is PLP?

An eCommerce products list page displays multiple products within a certain category, based on the user’s search request. A typical PLP is crucial for any eCommerce store because it funnels visitors closer to the checkout stage, or where they can access detailed product information.

How PLP Looks Like

A PLP includes a web page that is clean, minimal, and highly functional. Besides the product overview, a product listing page design also includes persuasive triggers that can drive the customer to click on individual products.

Why Do Product Listing Pages Important?

A well-optimized PLP eCommerce page helps increase the awareness of your catalog in individual product categories. Typically, users can clearly search and see what is in stock or what is missing. A PLP also maximizes the exposure of your products to increase conversions and drive sales. From here, users can access the product details page on the go and learn more about the item in question.

What Are key Elements of a Product Listing Page?

Product listing pages have four key elements, including:

  • product images and descriptions;
  • category name;
  • filter;
  • facets, as well as breadcrumbs for intuitive navigation.

All these elements enhance the customer experience when optimized.

What Is The Difference Between PDP and PLP?

PDP (product data page) and PLP both enhance user experience and drive sales by maximizing product exposure. However, a PDP gives detailed information about a product in terms of color, size, or even shipping details. On the other hand, a PLP simply displays a list of products within a certain category, based on the user’s search request.

Frequently Asked Questions About PLP

What is PLP in Magento?

PLP is simply the category page in Magento that can either be displayed at the front-end or back-end part of your online store.

What is the difference between CLP and PLP?

CLP (Category Listing Page) displays eCommerce categories in a list while PLP displays the products in segmented categories.

How can I improve my product listing page?

PLP in SEO entails strategic on-page optimization of each product page.

What is the role of PIM solution in product data management?

PIM solution centralizes the management of product data for easy sharing across multiple platforms. With such data capabilities as product data validation, product data standardization, product content syndication, data enrichment, it helps eCommerce businesses to win on the digital shelf and reduce time-to-market.

You May Find It Interesting

PIM Free Trial vs Freemium PIM vs Open Source PIM

PIM Free Trial vs Freemium PIM vs Open Source PIM

Explore the differences between free trial PIM systems, open source PIM, and freemium PIM solutionsm, their pros & cons.

Read more
PIM for Marketing: Full Guide [2024]

PIM for Marketing: Full Guide [2024]

PIM for marketing: unlock marketing success with PIM. Learn how to centralize product data for consistency and engagement.

Read more
Gepard Stiebel Collaboration
< 1 min read
Gepard Updates

Gepard PIM Embarks on a Groundbreaking Partnership with Stiebel Eltron

We are thrilled to announce a groundbreaking partnership between Gepard PIM and Stiebel Eltron, a leader in heating and energy solutions.

Read more
Gepard PIM Introduce New EPREL Product Categories
2 min read
Gepard Updates

New EPREL Product Categories at Gepard PIM

Gepard PIM is happy to announce the addition of new EPREL product categories: Air conditioners, Ventilation units, Temperature controls, etc.

Read more
EPREL Case Studies

Product Data Export To EPREL Database: 3 Success Stories

Product data entry to EPREL database: explore real cases and learn how Gepard helped comply with energy labeling regulations.

Read more
Gepard Features Hub: Digital Shelf Analytics For eCommerce

4 Key Performance Indicators in Digital Shelf Analytics Software

Explore essential digital shelf analytics KPIs such as search rankings, conversion rates, content quality, and pricing competitiveness.

Read more
EPREL Data Entry Service Providers

EPREL Data Entry Service Providers: What to Look For

EPREL data entry provider play a pivotal role in ensuring compliance, alleviating the burden of data management

Read more
Free PIM Audit Service
2 min read
Gepard Updates

Gepard PIM Launches Free PIM Audit Service

Our team understands the challenges businesses face in PIM, which is why we're thrilled to introduce our Free PIM Process Audit.

Read more
6 Key Tactics for Optimized EPREL Data Input

6 Key Tactics for Optimized EPREL Data Input

In this article, we delve into the role that EPREL data entry plays in securing adherence to regulations and accuracy in product data.

Read more
Top 5 Benefits of AI Mapping for Business

Top 5 Perks Of AI Mapping For Business

Discover how AI mapping can transform your business. Our article delves into the top five advantages of AI Mappings.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success