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Alexandra Gladchenko
Content Marketing Manager at Gepard
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Product Images: Best Practices 2021

4 min read
November 29, 2019

Nowadays eCommerce images have become an important subject of attention for retailers & brands. In the digitalization era, it’s tough to know whether you can copy certain content or it is better to create your own. Besides the difficulties on where to get images, eCommerce businesses also struggle with delivery issues that result in spending more time on routine work rather than improving sales performance.

To clarify the image dilemma, we’ll cover the questions on where to get product images, how to adapt these pictures to the most popular marketplaces and keep them regularly updated automatically.

Where to Get Product Images

Gepard works with many content providers such as IcecatTradePlaceEtilize and supports product data delivery automation from content providers to generic eCommerce platforms and custom solutions.

How To Get Product Images Automatically With PIM

Consider also these ways to get eCommerce images for retailers:

  1. Download from marketplaces. Always check whether it is allowed.
  2. Take pictures yourself. Get a decent camera, invest in a tripod, and set up lighting/or shoot outdoors.
  3. Hire a professional product image photographer. Do not forget to assign a clear task to obtain the visuals which fully reflect the brand vision & identity.
  4. Find product images from free sources like royalty-free stock photos.

Here are some free image stocks you can use:

  1. Unsplash.
  2. Burst Shopify.
  3. Pexels.
  4. Pixabay.
  5. Freepik.

There are paid sources with a bigger range of images:

  1. Shutterstock 
  2. iStock
  3. Adobe Stock.

Why Invest Time in eCommerce Images

Product image creation can be time-consuming, however, it brings benefits and drives sales. Here are the main reasons why images can work really well for your business.

1. Drawing attention. 

It’s the first thing the buyer sees. The brain processes visual information 60,000 faster than text. Especially when it comes to product pictures.

2. Showcasing products from close-to-life perspectives.

The online world is tricky and, as a retailer/brand, you have a challenging task: to provide a near-brick-n-mortar shop experience using internet tools.

3. Overcoming competition.

There will be dozens of similar products to yours. However, if you upgrade your items pics instead of using retail stock images, you will win the race.

4. Building a brand image. 

Can you imagine, people can remember the content of 2500 pictures with over 90 percent accuracy 72 hours after looking at them for only 10 seconds.

5. Generating more sales, accepting fewer returns.

The more precise you are — the better sales and less frustrated angry buyers.

6. Going viral on social media. 

Luckily, social media sales channels allow more creativity, than eCommerce platforms like Google Shopping, eBay, Amazon, and similar. Make people talk and share your content.

Each eCommerce Platform Has Its Own Image Specifications

If you already sell on Amazon/eBay/Google Shopping, etc., you may have noticed the differences in requirements and desperately try to remember all? Don’t worry, you can find general guidelines in the picture below.

Comparison Of Retailers Product Images Requirements

If you struggle with adjusting product images for various retailers’ requirements, just contact us and we can do it automatically for you.

For some hardware products, images are less important than technical specifications. So you’d better invest resources in getting high-quality product descriptions from Сontent Service Provider (also known as content catalogs providers) and share them across your channels automatically with a help of a PIM software solution tailored to your needs. PIM system can also help you manage images for your products in a single place and save you from the hassle of tedious manual work. Check our recent eBook “What is PIM Now?” to learn more about it.

Ebook About PIM Benefits For eCommerce

Product Images Best Practices 2021

1. Start with a background. Pay attention to the difference in colors of the product itself and background. They shouldn’t blend. The background should rather be an “intensifier” for a product.

2. Reach 3D effect. Add shades to make it look real and 3 dimensional. Experiment with different kinds of shades to make it feel alive. Or, make it move!

3. Play with colors. Fancy trying something outstanding? Experiment with bright colors, patterns, and structures.

4. Design a catchy layout. Flatlay is another trend in product photography you couldn’t have missed. Especially, if your target persona is a Millennial or a Gen Z individual, consuming only aesthetically pleasant content.

5. Stick to one style in all of your products. Make them work together, not compete. Add zoom in/zoom out option. This allows for better viewing of the structure of a product’s material; certain tiny parts, etc.

6. Set up automated images export/import. Shooting and designing eye-catching visuals is not enough anymore in the fast-paced eCommerce world. Both brands and retailers nowadays have challenges with exchanging images & rich media and to solve this problem automated PIM solutions come in handy.

Manage and Update Product Images Automatically With Gepard

If you operate a large number of products, you may have faced difficulties keeping your product data up-to-date and easily accessible for all eCommerce team members. Here Gepard PIM & Syndicator can become a solution for storing, adapting, and distributing eCommerce images.

Our platform is already connected with various CSPs (Catalog Service Providers), that serves as a database for items images, descriptions, video, and other product-related content. Save your time and don’t be bothered by trying to figure out if you’re keeping up with copyright law while using retail stock images.

If you’re interested in knowing more about why companies like AmazonGS1HP, Dell, Rakuten, Elkjop, Lazada have chosen to work with Gepard, feel free to fill out the contact form here.

Where To Get Product Images For eCommerce Websites

Alexandra Gladchenko
Content Marketing Manager at Gepard

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