Back to Glossary


What Is EAN?

EAN stands for European Article Number. This is a labelling system that uses numbers to identify a specific manufacturer’s retail products in the European market. It is a distinctive number that cannot be replicated on other products.

What Is EAN Code?

This is a barcode generated by GS1 and used to tag merchandise in preparation for selling on eCommerce sites and other online platforms. It is usually 8 or 13 digits long and globally accepted.

What Are EAN Codes Used For?

Since these codes are standard across the world, they help manufacturers, suppliers, and retailers to easily identify merchandise. This ensures seamless warehouse management across the entire supply chain. Additionally, retailers also enjoy faster customer checkouts as scanning of merchandise becomes easier and error-free.


EAN is the 8-digit article number that GS1’s predecessor initially used in the identification of products in the European market. It was a valid product identifier up until 2009 when EAN 13 came into play. EAN 13, as its name suggests, is a 13 digit article number that was introduced by GS1. It is still in use and is also known as Global Trade Identification Number (GTIN).

How To Get An EAN Code

There are various providers internationally that can offer these barcodes. However, it is recommended that you do not purchase from international sellers but from those in Europe, preferably Germany. The reason is, holding foreign EAN code providers accountable for any discrepancies in the issuing process is difficult. Plus they cannot offer customer support. Another thing to note, however, is you must have a Global Trade Item Number to get this code. Manufacturers can apply for the GTIN on Germany’s GS1 website.

Does The EAN Have Any Meaning Imbedded In The Numbers?

Yes. the code consists of the country code, GS1 prefix, product number, and lastly the check number.

Frequently Asked Questions About EAN

How can I find EAN?

These codes are imprinted on a product’s label or at the back of the merchandise, whichever is applicable. Additionally, you can also search for it on the various EAN-search websites available

Can I do bulk EAN lookups?

Yes. You can leverage a variety of online lookup tools to conduct a bulk search. All you need to do is prepare a list of all your numbers, upload it on the lookup software, and the application will sift through the database, presenting you with the results in no time.

Can I submit EAN if it's missing in the database?

Yes. To do this, you first need to register with your preferred EAN-search website. Write down the missing European Article Number(s) and send them to the company in an excel sheet or a CVS file.

Where to buy EAN codes?

The purchase of these codes can be done through the GS1 website. However, you can find the codes from various resellers online.

You May Find It Interesting

How To Reduce eCommerce Returns WIth Rich Product Content

The Role Of Rich Product Content In eCommerce Return Management

High return rates have plagued the eCommerce sector. How can help product rich content management to deal with this challenge?

Read more
What You Should Know During eCommerce App Development for Successful PIM Software Implementation
3 min read

eCommerce App Development for Successful PIM Software Implementation

When you're working on a mobile application, it's crucial to consider the future integration of PIM solutions.

Read more
Mobile Commerce Future

The Evolution And Beyond: Exploring The Future Of Mobile Commerce

Curious about the technologies shaping the future of mobile commerce? Interested in upcoming trends in m commerce? Read the article.

Read more
PIM Tool for eCommerce Product Data Enrichment
5 min read
Gepard Updates

Gepard Features Hub: PIM Tool For eCommerce Product Data Enrichment

In this article, you will find out deep insights about the Gepard product data enrichment tool and why it is necessary for eCommerce business

Read more
15 Facts About eCommerce That Leave You Open-Mouthed

15 Facts About eCommerce That Leave You Open-Mouthed

In this article, we will explore 15 insightful facts about eCommerce that will leave you astonished and eager to learn more.

Read more
Product Feed Optimization Trends

Product Feed Optimization Trends: Driving Revenue and Sales

Here are some 2023 industry trends on how you can optimize your product feed for increased revenue and sales.

Read more
2 min read
Gepard Updates

Ovia Lighting Chooses Gepard PIM For Strengthening Products Offerings In The Electrical Wholesale Market

Gepard is delighted to announce its new client Ovia Lighting Ltd. It specializes in supplying a range of light fittings.  

Read more
eCommerce Site Search Trends From Expert

10 eCommerce Site Search Trends From Experts

Let’s discover the top 10 eCommerce website search trends from experts that would be actual in the nearest 5 years.

Read more

Top 6 Experts’ Insights On Implementing Product Data Enrichment In An eCommerce Strategy 2023

These insights will assist you with actionable strategies to enhance your product data and maximize impact on your customers and bottom line.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy