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Interactive Product Visualization

What Is Interactive Product Visualization?

Interactive 3D product visualization entails using 3D modeling software to create a three-dimension concept of your merchandise for marketing purposes. 360° photography is also often used to create interactional designs that customers can interact with on your website, using a mouse or touchpad.

What Are The Advantages Of Interactive Product Visualization?

Using 3D visualization for marketing translates to offering the best customer experience that fosters a strong brand reputation. This approach also comes with various business benefits, including:

  • Buyers can customize their commodities: An interactive rendering of goods allows customers to apply multiple tweaks and variations on the go and achieve an end product that embodies their preference in color and design.
  • A higher sense of ownership: Visualizing how a commodity works will most likely drive the consumer to buy the same because they feel like they already own it in real life.
  • Reduced return rates: 3D rendering and presentation allow consumers to inspect online goods thoroughly and pay for what they truly expect—the likelihood of returns in this scenario is lower.

What Are Two Options For Implementing Interactive Product Visualization On Your eCommerce Website?

Business owners have two options if they want to take a product visualization marketing approach to enhance buyer experience. Here is how you can get started.

  • Do-It-Yourself (DIY)

You can use a 3D modeling tool or 360° photography equipment to create a visual rendering. However, this approach is viable if you know how to process images using software or design 3D prototypes from scratch.

  • Outsourcing

Outsourcing is a viable option if you find it cumbersome to create concept renderings in-house. You can reach out to online freelancers or professional service providers that specialize in 3D modeling and designs. This approach might be relatively affordable, compared to DIY.

What Are The 5 Top Ways To Increase Online Sales With 3D Visualization?

Leveraging 3D renderings is a powerful way of marketing, especially if you want to expand your clientele and outperform competitors. Here are five ways of maximizing online sales with 3D commodity visualization.

  • Highlight design variations to suit the aesthetic needs of different types of buyers;
  • Implement Augmented Reality (AR) to render a live 3D design, which helps customers experiment with the item in real-life scenarios;
  • Use 3D animations which help potential buyers visualize the merchandise in motion for more satisfying viewing angles when exploring the product’s design and characteristics;
  • Use CGI (computer-generated imagery) catalogs to explain the features and design of your product in detail—some customers want this alongside 3D models;
  • Highlight the items technical features using an all-encompassing visualizer.

Frequently Asked Questions About Interactive Product Visualization

What are examples of eCommerce websites using interactive product visualization?

Interactive product visualization is prevalent in eCommerce websites that fit in the following industries:

  • Interior design;
  • Automobile;
  • Consumer products such as apparel and electronics;
  • Real estate.

Why online retailers need product visualization?

Online retailers need to take this approach if they are going to convince consumers to purchase their products and reduce the rate of returns.

What skills do product visualizers need?

Product visualizers should be well-versed in basic industrial design skills, such as:

  • 3D rendering;
  • 3D modeling;
  • In-depth understanding of the concept of physical properties;
  • Strong written and verbal communication background.

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