Back to Glossary

Product Bundle

What Is Product Bundle?

eCommerce product bundle is a marketing concept based on the idea of offering multiple related items and selling them as a bundling solution at a usually lower price. It is a very powerful and effective pricing tactic for expanding the customer base significantly. It helps to increase sales volume and, consequently, revenue.

Product Bundle Examples

Computer stores can sell computers, software, and technical support in one package.
Sports supplement stores can sell amino acids, protein, and shakers in one package.
Travel stores can sell suitcases, 100ml airplane liquid containers, and travel pillows in one package.

Why Is Product Bundling Important?

Product packeting plays a very important role in different industries, most notably eCommerce. Moreover, it has become a trend and many companies even base their business strategies on consolidation. A product bundle pricing strategy allows you to increase profits by using a discount to entice clients to buy more items in the store than they might otherwise. In addition, it helps to get loyal clients by reducing their shopping time and preparing personalized packages.

Product Bundling Advantages & Disadvantages


  • Reducing the cost of one transaction, including paperwork, logistics, etc.
  • Increasing the effectiveness of sales staff by eliminating the need to inform customers about individual parts of the package.
  • Competitive advantage by lowering the selling price of the package.
  • Increasing customer satisfaction and customer loyalty.


  • Lack of guarantee that most customers will like the current package.
  • Negative impacts on the sales of your more popular items.

Types Of Product Bundling

  • Pure. It is a combination of two or more products that are not available for individual purchase beyond the package, making the bundle the only way to get them.
  • Leader. It is a combination of popular items with less popular ones. The idea is to use the popular product sales potential to increase the purchasing of the less popular goods. Separate purchase is also unavailable.
  • New Product. It is a combination of newly-launched items along with existing or popular commodities as a promotion to help customers discover your latest items.
  • The Mix-And-Match. It is a combination of clients’ chosen products that allows them to create their own custom bundles from the options available.

The Best Product Bundling Strategy

Product popularity data is a great resource for developing a successful product bundle strategy. This allows you to determine which commodities are disappearing from the shelf and which are taking up space in storage. If your slow-moving items complement your fast-moving items, you can combine them to create a package to help you clear out your warehouses.

You can also create famous item packs to make your leaders even more attractive. If you notice that the most common items on the market go well with each other, you can create a “sale” package of 2+ expensive items. You can then sell it for a slightly higher price than if you discounted each bundle product separately.

Product Bundle FAQ

What are some metrics to measure product bundle strategy success?

You can use such KPIs as increased average order value (AOV), inventory turnover ratio, and the amount spent on each transaction to analyze and improve your product bundling strategy. There are also secondary metrics that impact your offer including reduced marketing and distribution costs, decreased customer fatigue from decision-making, lesser sale time, and a better understanding of your commodities.

How to properly sell product bundles?

The right approach should be selected individually, depending on your goals and the type of eCommerce. But there are general recommendations that will suit everyone:

  • Use items that are often purchased together in bundles.
  • Don’t stop to sell products separately.
  • Recommend bundles in your banners under separate commodities, on social media, and in ads.
  • Make personalized bundles based on cookies.

What are some examples of non-obvious product service bundling?

Here are some non-obvious eCommerce product bundle ideas:

  • A box of chocolates when ordering a bouquet delivery;
  • antivirus software when buying a laptop;
    gift set of cosmetics;
  • 2 identical sweatshirts in different colors in one set;
  • set of shampoo + conditioner + mask from one series.

You May Find It Interesting

How To Reduce eCommerce Returns WIth Rich Product Content

The Role Of Rich Product Content In eCommerce Return Management

High return rates have plagued the eCommerce sector. How can help product rich content management to deal with this challenge?

Read more
What You Should Know During eCommerce App Development for Successful PIM Software Implementation
3 min read

eCommerce App Development for Successful PIM Software Implementation

When you're working on a mobile application, it's crucial to consider the future integration of PIM solutions.

Read more
Mobile Commerce Future

The Evolution And Beyond: Exploring The Future Of Mobile Commerce

Curious about the technologies shaping the future of mobile commerce? Interested in upcoming trends in m commerce? Read the article.

Read more
PIM Tool for eCommerce Product Data Enrichment
5 min read
Gepard Updates

Gepard Features Hub: PIM Tool For eCommerce Product Data Enrichment

In this article, you will find out deep insights about the Gepard product data enrichment tool and why it is necessary for eCommerce business

Read more
15 Facts About eCommerce That Leave You Open-Mouthed

15 Facts About eCommerce That Leave You Open-Mouthed

In this article, we will explore 15 insightful facts about eCommerce that will leave you astonished and eager to learn more.

Read more
Product Feed Optimization Trends

Product Feed Optimization Trends: Driving Revenue and Sales

Here are some 2023 industry trends on how you can optimize your product feed for increased revenue and sales.

Read more
2 min read
Gepard Updates

Ovia Lighting Chooses Gepard PIM For Strengthening Products Offerings In The Electrical Wholesale Market

Gepard is delighted to announce its new client Ovia Lighting Ltd. It specializes in supplying a range of light fittings.  

Read more
eCommerce Site Search Trends From Expert

10 eCommerce Site Search Trends From Experts

Let’s discover the top 10 eCommerce website search trends from experts that would be actual in the nearest 5 years.

Read more

Top 6 Experts’ Insights On Implementing Product Data Enrichment In An eCommerce Strategy 2023

These insights will assist you with actionable strategies to enhance your product data and maximize impact on your customers and bottom line.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy