Back to Glossary

Product Bundle

What Is Product Bundle?

eCommerce product bundle is a marketing concept based on the idea of offering multiple related items and selling them as a bundling solution at a usually lower price. It is a very powerful and effective pricing tactic for expanding the customer base significantly. It helps to increase sales volume and, consequently, revenue.

Product Bundle Examples

Computer stores can sell computers, software, and technical support in one package.
Sports supplement stores can sell amino acids, protein, and shakers in one package.
Travel stores can sell suitcases, 100ml airplane liquid containers, and travel pillows in one package.

Why Is Product Bundling Important?

Product packeting plays a very important role in different industries, most notably eCommerce. Moreover, it has become a trend and many companies even base their business strategies on consolidation. A product bundle pricing strategy allows you to increase profits by using a discount to entice clients to buy more items in the store than they might otherwise. In addition, it helps to get loyal clients by reducing their shopping time and preparing personalized packages.

Product Bundling Advantages & Disadvantages

Advantages

  • Reducing the cost of one transaction, including paperwork, logistics, etc.
  • Increasing the effectiveness of sales staff by eliminating the need to inform customers about individual parts of the package.
  • Competitive advantage by lowering the selling price of the package.
  • Increasing customer satisfaction and customer loyalty.

Disadvantages

  • Lack of guarantee that most customers will like the current package.
  • Negative impacts on the sales of your more popular items.

Types Of Product Bundling

  • Pure. It is a combination of two or more products that are not available for individual purchase beyond the package, making the bundle the only way to get them.
  • Leader. It is a combination of popular items with less popular ones. The idea is to use the popular product sales potential to increase the purchasing of the less popular goods. Separate purchase is also unavailable.
  • New Product. It is a combination of newly-launched items along with existing or popular commodities as a promotion to help customers discover your latest items.
  • The Mix-And-Match. It is a combination of clients’ chosen products that allows them to create their own custom bundles from the options available.

The Best Product Bundling Strategy

Product popularity data is a great resource for developing a successful product bundle strategy. This allows you to determine which commodities are disappearing from the shelf and which are taking up space in storage. If your slow-moving items complement your fast-moving items, you can combine them to create a package to help you clear out your warehouses.

You can also create famous item packs to make your leaders even more attractive. If you notice that the most common items on the market go well with each other, you can create a “sale” package of 2+ expensive items. You can then sell it for a slightly higher price than if you discounted each bundle product separately.

Product Bundle FAQ

What are some metrics to measure product bundle strategy success?

You can use such KPIs as increased average order value (AOV), inventory turnover ratio, and the amount spent on each transaction to analyze and improve your product bundling strategy. There are also secondary metrics that impact your offer including reduced marketing and distribution costs, decreased customer fatigue from decision-making, lesser sale time, and a better understanding of your commodities.

How to properly sell product bundles?

The right approach should be selected individually, depending on your goals and the type of eCommerce. But there are general recommendations that will suit everyone:

  • Use items that are often purchased together in bundles.
  • Don’t stop to sell products separately.
  • Recommend bundles in your banners under separate commodities, on social media, and in ads.
  • Make personalized bundles based on cookies.

What are some examples of non-obvious product service bundling?

Here are some non-obvious eCommerce product bundle ideas:

  • A box of chocolates when ordering a bouquet delivery;
  • antivirus software when buying a laptop;
    gift set of cosmetics;
  • 2 identical sweatshirts in different colors in one set;
  • set of shampoo + conditioner + mask from one series.

You May Find It Interesting

Re-Commerce and Brand Sustainability

Why Re-Commerce Is The Answer to Future of Brand Sustainability

Discover how recommerce can transform your brand by reducing waste, increasing profits, and meeting the demand for eco-friendly products.

Read more
PIM Solutions for Healthcare Manufacturers
3 min read
Blog

PIM Solutions for Healthcare Manufacturers

Today we will talk about PIM in healthcare, why it is useful for everyone, not just large players and how Gepard PIM can help.

Read more
Top 10 Re-Commerce Trends in 2024

Top 10 Re-Commerce Trends in 2024

Explore the booming re-commerce industry! Discover the top 10 trends shaping 2024, driving revenue growth and sustainability.

Read more
6 Best Practices in Product Data Syndication [2024]

6 Best Practices in Product Data Syndication [2024]

To ensure successful product data syndication, it is important to follow best practices. In this article, we will discuss them.

Read more
Interview With Product Data Management Experts

Unlocking eCommerce Success: Interview With Product Data Management Experts

Gepard PIM team invites eCommerce specialists to share their valuable insights with our research specialists.

Read more
Cloud Product Information Management

Cloud Product Information Management: How to Choose the Right Platform?

In this piece, we will discover what is cloud based product information management and how to choose the right platform for your business.

Read more
Gepard PIM April Updates: Import Module and Taxonomy Features
3 min read
Gepard Updates

Gepard PIM April Updates: Import Module and Taxonomy Features

This April, we announced updates to our PIM solution, focusing on bug fixing, enhancing the Import Module, and advancing Taxonomy features.

Read more
Why Product Video Syndication is Your Next Big Win

Why Product Video Syndication is Your Next Big Win

Discover the transformative impact of a product video syndication platform on your eCommerce business and product data management.

Read more
Automotive Product Information Management
5 min read
Blog

Automotive Product Information Management [Full Guide 2024]

Explore the benefits of Automotive Product Information Management system in streamlining supply chains and enhancing customer service.

Read more
PIM Free Trial vs Freemium PIM vs Open Source PIM

PIM Free Trial vs Freemium PIM vs Open Source PIM

Explore the differences between free trial PIM systems, open source PIM, and freemium PIM solutionsm, their pros & cons.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success
PIM researches
Unlocking the Future of reCommerce: Your Insights Matter!
Join our mission to transform the reCommerce landscape: Share your expertise and make a difference!
Join Research