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Preparing for GPSR: Key Compliance Strategies for Online and Offline Sellers
The clock is ticking for businesses selling products in the EU. The General Product Safety Regulation (GPSR) officially goes live on December 13, 2024, and it’s set to completely overhaul how brands approach product safety, transparency, and traceability. Whether you’re a retailer, manufacturer, or an online marketplace, this is one piece of legislation you simply can’t afford to overlook.
But what exactly is GPSR, and how can you ensure your brand is ready for compliance? Let’s dive in and explore how the Gepard Product Content Orchestration Platform can make your compliance journey seamless and stress-free.
What is GPSR?
Here are the key highlights of GPSR:
- Universal safety standards. All non-food products sold in the EU must meet high safety benchmarks, whether sold in physical stores, online, or imported.
- Traceability requirements. Businesses need to maintain comprehensive records of where products come from and how they are distributed.
- Marketplaces under the microscope. Online platforms must actively prevent the sale of unsafe products.
- Transparency is key. Critical product details — like manufacturer information, safety instructions, and model numbers — must be visible to consumers.
- Accident reporting and recalls. Businesses are now required to report product-related accidents and follow strict procedures for recalls.
The Challenges of GPSR Compliance
While the GPSR aims to create a safer and more transparent marketplace, it also introduces a hefty set of compliance obligations. Here’s what brands need to juggle:
- Staying organized across channels: Whether you’re selling on Amazon, your own website, or a brick-and-mortar store, ensuring consistent and compliant product information everywhere can be a nightmare.
- Keeping up with updates: What happens when there’s a safety recall or regulatory change? Updating all your product listings fast is a must.
- Managing detailed data: From hazard warnings to multilingual instructions, GPSR demands that your product data is thorough and accurate.
- Tackling traceability: Maintaining a clear record of where your products come from and how they move through your supply chain is no small feat.
This is where the Gepard Product Content Orchestration Platform comes in.
How Gepard Platform Can Help Your Brand Ace GPSR Compliance
1. Centralized Product Information Management
GPSR requires brands to store and manage a lot of data. With Gepard’s centralized Product Information Management (PIM) system, you’ll have one unified repository for all your product content.
- Organize everything from safety instructions to hazard warnings in customizable fields.
- Ensure all data is consistent across channels and aligned with GPSR requirements.
- Never lose track of crucial compliance information.
2. Automated Compliance Checks
Worried about gaps in your product data? Don’t be. Gepard’s platform automatically validates your product content against GPSR safety standards.
- Set up automated rules to ensure no product goes live without meeting compliance requirements.
- Receive alerts for missing or incomplete safety information.
- Save time by eliminating manual checks.
3. Seamless Multi-Channel Integration
Selling on multiple platforms? Gepard makes it easy to distribute compliant product information across all your sales channels.
- Automate updates to marketplaces, retailers, and distributors.
- Ensure consistent data everywhere — from your website to third-party platforms like Amazon.
- Say goodbye to tedious manual uploads.
4. Quick Updates for Recalls and Safety Notices
When the clock is ticking, Gepard helps you respond fast.
- Use our platform to push real-time updates for recalls or safety alerts.
- Edit product information in minutes and distribute changes across all channels.
- Stay ahead of regulatory demands without breaking a sweat.
5. Enhanced Consumer Transparency
GPSR is big on transparency, and Gepard ensures your brand delivers.
- Provide consumers with clear, multilingual product details, building trust and loyalty.
- Meet GPSR’s transparency requirements effortlessly with structured, easy-to-read content.
- Strengthen your reputation as a brand that puts safety first.
6. Future-Proof Scalability
The GPSR is just the beginning. With new regulations and standards likely to emerge, you need a platform that can grow with you.
- Gepard’s scalable architecture ensures your product content remains compliant as your business expands.
- Stay ready for future GPSR updates with real-time adjustments.
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Why Act Now?
The December 13, 2024, deadline might seem far off, but achieving full compliance takes time. With potential penalties for non-compliance and the risk of unsafe products damaging your reputation, the stakes are high.
By implementing Gepard PIM now, you can:
- Avoid last-minute scrambling.
- Build consumer trust through transparent and accurate product information.
- Focus on growing your business, knowing your compliance needs are covered.
Get Ahead with Gepard
Navigating GPSR doesn’t have to be a headache. With Gepard’s Product Content Orchestration Platform, you can streamline your compliance process, save time, and ensure your brand is always one step ahead.
Ready to see how Gepard can transform your approach to GPSR compliance? Book a free demo. Let’s make compliance easy, so you can focus on what you do best — creating amazing products and experiences for your customers.
Don’t wait — the GPSR countdown has begun!
