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Cyril Dorogan Gepard PIM E-Commerce Consultant
Written by
Cyril Dorogan
CCO at Gepard
Re-Commerce sustainability sustainable eCommerce

Top 10 Re-Commerce Trends in 2024

5 min read
Published: June 5, 2024

The re-commerce industry is booming with thousands of new users joining every day! The 2023 report shows 85% of shoppers now regularly buy and sell secondhand, a 3% increase from last year, with 27% doing so for the first time. This growth pushes the market projection from $174B in 2022 to $276B by 2028!

So, it’s time to discuss the 10 most recent re-commerce trends that influence the industry in 2024.

Why Should Business Be Interested in Re-Commerce?

Looking back at the above statistics, businesses should pay keen attention to the burgeoning trend of re-commerce, which involves the buying and selling of pre-owned goods.

Re-commerce is not only a response to increasing consumer demand for sustainable and affordable shopping options, but it also offers significant economic and environmental benefits. By embracing re-commerce, businesses can tap into a growing market of eco-conscious consumers who prioritize reducing waste and extending the lifecycle of products.

Moreover, re-commerce provides an opportunity for companies to generate new revenue streams from items that might otherwise be discarded or remain unsold. This trend aligns with the broader shift towards a circular economy, where the focus is on reuse, recycling, and sustainability.

As businesses seek to enhance their brand reputation and customer loyalty, incorporating re-commerce into their strategies can demonstrate a commitment to environmental responsibility while also appealing to cost-conscious shoppers.

Thus, re-commerce is not just a fleeting fad but a viable, profitable, and forward-thinking approach that businesses should seriously consider.

Top 10 Re-Commerce Trends in 2024

Top 10 Re-Commerce Trends 2024

#1. Growth of Online Marketplaces

Re-commerce platforms continue to proliferate, offering diverse categories from fashion to electronics. The convenience and accessibility of these marketplaces attract more consumers and sellers.

For example, platforms like ThredUp and Poshmark have seen substantial growth, providing a wide range of pre-owned clothing and accessories.

These marketplaces benefit from network effects, where more users attract even more users, creating a robust ecosystem. Additionally, they offer features like easy listing processes and secure payment systems, enhancing the user experience.

#2. Sustainability and Eco-Friendly Practices

Consumers are increasingly prioritizing sustainability. Re-commerce aligns with this trend by promoting the reuse and recycling of goods, thereby reducing waste and environmental impact.

Patagonia’s Worn Wear program is a prime example, allowing customers to trade in used Patagonia clothing and gear for credit toward new purchases.

This initiative not only promotes sustainability but also builds brand loyalty by reinforcing Patagonia’s commitment to environmental responsibility. Furthermore, it reduces the brand’s carbon footprint by extending the lifecycle of its products.

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#3. AI and Machine Learning Integration

Advanced technologies like AI and machine learning are being used to enhance customer experiences through personalized recommendations, efficient inventory management, and fraud detection.

Companies like eBay have implemented AI algorithms to suggest items to users based on their browsing and purchasing history.

This personalization increases sales and customer satisfaction by making the shopping experience more relevant and enjoyable. AI also helps in identifying counterfeit items and ensuring that listed products meet quality standards, thereby maintaining trust in the platform.

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#4. Subscription-Based Models

Subscription services are becoming popular in re-commerce, offering customers regular access to pre-owned goods, particularly in the technology industry. Companies like Grover have introduced subscription models where users can rent technologies and accessories for a monthly fee.

This model provides a sustainable alternative to fast using by encouraging repeated use of items. It also allows customers to enjoy constantly rotating gadgets without the environmental impact of frequent new purchases.

This trend exemplifies how re-commerce can innovate traditional retail models to align with consumer desires for variety and sustainability.

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#5. Increased Focus on Quality and Authenticity

Ensuring the quality and authenticity of second-hand goods is crucial. Re-commerce platforms are investing in rigorous quality checks and authentication processes to build trust with consumers.
RealReal, a luxury consignment shop, employs experts to authenticate items before they are listed for sale.

This meticulous process reassures buyers that they are purchasing genuine products, enhancing the platform’s reputation.

By prioritizing quality and authenticity, re-commerce platforms can differentiate themselves from less reliable alternatives.

#6. Circular Fashion Economy

The fashion industry is embracing circular economy principles, where clothes are designed for longevity, repaired, and resold, promoting continuous use and minimizing waste.

Brands like Eileen Fisher have launched initiatives to take back, refurbish, and resell their products. This approach not only reduces waste but also appeals to environmentally conscious consumers.

By integrating circular economy principles, fashion brands can demonstrate their commitment to sustainability while creating a viable business model for the future.

#7. Mobile Commerce (M-Commerce) Expansion

With the rise of smartphone usage, mobile commerce is growing rapidly. Re-commerce platforms are optimizing their mobile interfaces and apps to provide seamless shopping experiences on mobile devices.

For instance, the Depop app has become immensely popular among young shoppers, offering an easy-to-use platform for buying and selling second-hand fashion.

The app’s design emphasizes simplicity and social interaction, appealing to a mobile-savvy audience. This trend highlights the importance of mobile-first strategies in capturing the attention of modern consumers.

#8. Blockchain for Transparency

Blockchain technology is being implemented to provide transparency and traceability in the re-commerce supply chain, ensuring authenticity and ethical sourcing.

Platforms like Everledger use blockchain to track the provenance of luxury items, from their creation to their resale. This technology offers an immutable record that can verify the history and authenticity of high-value goods.

By leveraging blockchain, re-commerce businesses can enhance trust and transparency, addressing concerns about fraud and ethical sourcing.

#9. Social Media Commerce

Social media platforms are becoming significant channels for re-commerce, with influencers and brands using them to reach and engage with customers directly.

Instagram and Facebook have integrated shopping features that allow users to purchase second-hand items directly from posts and stories. Influencers like Emily Weiss, founder of Glossier, often promote re-commerce through their platforms, driving significant traffic and sales.

This trend underscores the power of social media in shaping consumer behavior and driving the popularity of re-commerce.

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#10. Expansion into Emerging Markets

Re-commerce is expanding into emerging markets, driven by increased internet penetration and a growing middle class that values both affordability and sustainability.

Companies like OLX have successfully entered markets in India and Latin America, offering a platform for buying and selling used goods. These markets present a significant opportunity for growth, as consumers seek cost-effective alternatives to new products.

By tapping into these regions, re-commerce platforms can achieve substantial market expansion and contribute to global sustainability efforts.

Final Thought

We can say that modern businesses are starting to recognize the economic and environmental benefits of re-commerce. The integration of re-commerce into business strategies aligns with the broader shift towards a circular economy. It presents a viable and forward-thinking approach to meet the needs of eco-conscious consumers and generate new revenue streams.

And these re-commerce trends can help you with that:)

Cyril Dorogan Gepard PIM E-Commerce Consultant
Written by Cyril Dorogan
CCO at Gepard
Dedicated professional with more than 15 years of professional background in the eCommerce domain. Helping companies with Product Data syndication and eCommerce solutions, striving for success, and focusing on dedicated customer service. Cyril has implemented a range of eCommerce solutions for a variety of companies as Amazon, GS1, HP, Dell, Rakuten, Elkjop, Lazada. He is passionate about making business processes streamlined and growing the companies' operational efficiency by fulfilling eCommerce automation.

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