Back to Blog
Sofia Kondrat - Talented Content Manager At Gepard PIM
Written by
Sofia Kondrat
Content Manager at Gepard
CONTENTS
GDSN GS1 product content syndication product information management

What Is GDSN Data Pool And How Does It Work

4 min read
Published: July 5, 2020
Updated: March 29, 2023

Businesses from various industries use different ways to manage their data. To achieve a common ground, companies implement a standardized data format to efficiently share and synchronize the information through numerous sales channels. In this article, we want to share information about the GDSN data pool and how you can benefit from using it.

GDSN Meaning and Functions

GDSN is the Global Data Synchronisation Network within GS1 and the world’s largest product data network. Since 1974, GS1 has developed and maintained a global system of standards for business communication in retail, transport, and logistics. The best known of these is the GS1 barcode standard, printed on whatever you purchase online and offline. Amazon, Alibaba Group, eBay, Google, Nestlé, and many other companies work with GS1.

Using GDSN as a single source of truth, brands import their product information inside, and retailers — find and download it for their needs. GDSN enables sharing high-quality product information: to any sales partner, in any market. So this is a way to exchange seamless product information in time without spending days on editing product information templates for each channel’s needs.

A scheme of how GDSN works:

  1. Manufacturer/Brand provides and registers product data to one of the data pools it works with.
  2. This data pool publishes the given information to the GS1 Global Registry.
  3. Sales partners (retailers/distributors) subscribe to this information at the GS1 Global Registry.
  4. The information is being sent to the data pool of the sales partner.

How GDSN WorksThe GDSN components:

  1. Data Source (manufacturer, distributor, or service vendor). Function: stores and delivers the trade data to be registered into the GDSN.
  2. Source Data Pool. Function: processes the trade data from a data source, validates it to the GDSN Validation Rules, and registers it as a Catalog Item in the GS1 Global Registry.
  3. GS1 Global Registry. Function: matches features and speeds up the registration and delivery of all information over the whole GS1 data hub.
  4. Recipient Data Pool. Function: collects subscriptions from a Data Recipient in order to file them in the GS1 Global Registry. Plus, this data pool gets new or updated catalog information from a Source Data Pool and delivers it as a Trade Item to the Data Recipient.
  5. Data Recipient. Any business/company that subscribes to receive Trade Item information.

How GS1 Works

What Advantages Does GDSN offer to Brands & Retailers?

For you as a brand or a manufacturer, GDSN provides a solution to easily comply with the necessary data standards. You also benefit from centralized data governance. Having a single source of truth allows you to keep all the records in one place and give access to all your partners. This, in turn, saves you time but also eliminates the possibility of data errors and incomplete product templates.

Using GDSN brands & manufacturers obtain such benefits:

  • Reduced product time-to-shelf.
  • More efficient order and item administration.
  • Fewer item data issues in sales processes.
  • Automated product data updates on all sales channels.

Nordine Eddaoudi, a contributor at GS1 France, shared with us why working with the GDSN data network is totally beneficial for retailers as well. Generally, it is much easier to receive all data and updates from the GDSN instead of managing multiple P2P connections for each supplier.

What Are GDSN And PIM Benefits

A few reasons why retailers work with GDSN by GS1:

  • More efficient synchronization with trading partners’ databases.
  • Easy compliance with data standards for all sales partners.
  • Better visibility and trackability of information.
  • Reduced coupon rejection at check-out.
  • Reduction in data management efforts.

The challenges of working with GDSN and how to deal with them

We asked GS1 US and GS1 France to share their expertise regarding what kind of challenges have they noticed so far. Here are the main issues you may face:

  • Confusing how GDSN integrates with data pools.
  • Struggling with GS1 Global Registry Platform.
  • Adapting 1000+ product items to the GS1 standards manually.
  • Delivering proper product data across the sales partners.

Main GDSN Challenges

Push Your Product Data to GDSN by GS1 With Gepard

Before sending information to the GDSN, it is important to improve the product data internally. Automating the product data content and delivery, undoubtedly speeds up the sales, thereby ensuring high-quality data. With the Gepard Product Content Delivery solution brands can set a GS1 connection easier and efficiently getting the data delivered across any number of sales partners compliant with GS1 requirements.

At Gepard, we have the experience of building a PIM system for the GS1 fashion vertical.  After the implementation, GS1 Fashion Base enabled the suppliers to import their product data to GS1, enhance these data independently, and automatically export content to resellers that have integration with the Icecat content provider.

However,  each retailer has its own product content requirements, and just subscribing to one of the GS1 data pools is not enough. If you face difficulties with maintaining and delivering your product information, contact us to get your free consultation.

How To Automate Data Push To GDSN

Sofia Kondrat - Talented Content Manager At Gepard PIM
Written by Sofia Kondrat
Content Manager at Gepard
Sofiia Kondrat is an experienced content writer and content manager, passionate about creating high-quality, engaging content that resonates with readers. With a keen eye for detail and a deep understanding of industry trends, Sofiia is dedicated to producing informative, well-researched content that helps businesses stay ahead of the curve. When she's not writing, you can find her doing music & singing, exploring the great outdoors, or planning her next travel adventure.

View Other Articles

PIM Solutions for Healthcare Manufacturers
3 min read
Blog

PIM Solutions for Healthcare Manufacturers

Today we will talk about PIM in healthcare, why it is useful for everyone, not just large players and how Gepard PIM can help.

Read more
Cloud Product Information Management

Cloud Product Information Management: How to Choose the Right Platform?

In this piece, we will discover what is cloud based product information management and how to choose the right platform for your business.

Read more
Automotive Product Information Management
5 min read
Blog

Automotive Product Information Management [Full Guide 2024]

Explore the benefits of Automotive Product Information Management system in streamlining supply chains and enhancing customer service.

Read more
PIM Free Trial vs Freemium PIM vs Open Source PIM

PIM Free Trial vs Freemium PIM vs Open Source PIM

Explore the differences between free trial PIM systems, open source PIM, and freemium PIM solutionsm, their pros & cons.

Read more
PIM for Marketing: Full Guide [2024]

PIM for Marketing: Full Guide [2024]

PIM for marketing: unlock marketing success with PIM. Learn how to centralize product data for consistency and engagement.

Read more
EPREL Case Studies

Product Data Export To EPREL Database: 3 Success Stories

Product data entry to EPREL database: explore real cases and learn how Gepard helped comply with energy labeling regulations.

Read more
Gepard Features Hub: Digital Shelf Analytics For eCommerce

4 Key Performance Indicators in Digital Shelf Analytics Software

Explore essential digital shelf analytics KPIs such as search rankings, conversion rates, content quality, and pricing competitiveness.

Read more
EPREL Data Entry Service Providers

EPREL Data Entry Service Providers: What to Look For

EPREL data entry provider play a pivotal role in ensuring compliance, alleviating the burden of data management

Read more
6 Key Tactics for Optimized EPREL Data Input

6 Key Tactics for Optimized EPREL Data Input

In this article, we delve into the role that EPREL data entry plays in securing adherence to regulations and accuracy in product data.

Read more
Top 5 Benefits of AI Mapping for Business

Top 5 Perks Of AI Mapping For Business

Discover how AI mapping can transform your business. Our article delves into the top five advantages of AI Mappings.

Read more

Let’s Get In Touch

Need to contact us? Just use this form

Gepard Privacy Policy
Success
PIM researches
Unlocking the Future of reCommerce: Your Insights Matter!
Join our mission to transform the reCommerce landscape: Share your expertise and make a difference!
Join Research